Animal Social

Animal Social We are the experts in Facebook & Instagram advertising.

Complemented by our experience in Strategy, PR and content creation, our mission is to get people talking about your brand, sharing your content and ultimately creating platforms to build valuable re

When it comes to Facebook advertising a big question is: how much should you spend on Facebook ads? Coming up with the a...
15/10/2020

When it comes to Facebook advertising a big question is: how much should you spend on Facebook ads? Coming up with the answer is tricky, there really is no magic number as there are lots of different factors which determine the amount of money you’ll need to spend to achieve the desired outcome. When advising clients on ad spend we normally look at some of the following areas;

💥The type of business and who you are trying to reach.

💥What are your objectives and how much do you plan to make in return?

💥What information do you have on your customers? Eg. User personas? Customer lists, Email lists?

💥Have you run ads before? If so, we look at whether you’re website pixel has been seasoned and whether you have built out warm audiences.

💥What is your average order value? Or what is a lead worth to you?

💥What is your abandon cart rate / website conversion rate?

When we take on a new client we really invest the time to get to know your business and work together to develop the right strategy.
Would you like to know more? DM us for more info!

Do you sometimes feel like you're going round in circles trying to find the right objective for your ads? Before you cre...
13/10/2020

Do you sometimes feel like you're going round in circles trying to find the right objective for your ads? Before you create an ad, first consider what your business goals are. It's important to know what you want to achieve in order to choose the right objective. Is it direct conversions you’re after, or do you want to build up your audience? If you need help building a strategy which suits your business then give us a call. We’re here to help!

The Q4 shopping season is officially here. The year’s biggest shopping days like Black Friday and Cyber Monday are just ...
12/10/2020

The Q4 shopping season is officially here. The year’s biggest shopping days like Black Friday and Cyber Monday are just around the corner and competition is fierce! Many shoppers have already confirmed that they plan to avoid stores completely this year….so the online rush has already begun.

Did you know that average CPC on Facebook can double during December compared to January? So that’s why it’s so important to have a solid marketing strategy in place.

So it’s time to get busy! As an online business, make sure you're testing, gathering audience data, and building out creative NOW to prepare for the holiday season. You need to have your audience targeting down and to start building warm audiences to get the best results.

We are here to help! DM us for more info!

Mental Health is so important…so we wanted to do a quick shout out to World Mental Health Day. Today and every day, it's...
10/10/2020

Mental Health is so important…so we wanted to do a quick shout out to World Mental Health Day.
Today and every day, it's important to check in on those around us 💛
Let’s all make sure we are taking care of both our mental health and our overall wellbeing!
Here’s a photo of our faithful companion Baxter whose friendship and daily walks help us to get outside and take a moment for ourselves.

Is how we reacted when we first realised the power of Facebook advertising….We LOVE Facebook ads and we're pretty much c...
12/08/2020

Is how we reacted when we first realised the power of Facebook advertising….

We LOVE Facebook ads and we're pretty much convinced that they are one of the most powerful tools we currently have as digital marketers.

Facebook advertising is laser-focused! The mountain of data they hold means that they can offer incredible targeting capabilities.

You can build out audiences based on a users profile, age, s*x, location, education, religion, interests, politics, job title, marital status. So the people that see your ads are highly likely to be your ideal customers (demographic wise)🙌

If you are a business and want to learn how to increase your sales, leads and engagement with Facebook Advertising, then DM us for more info!

There’s so much you can learn when you listen 👂So let’s talk about social listening and why it’s vital to building a lon...
10/08/2020

There’s so much you can learn when you listen 👂

So let’s talk about social listening and why it’s vital to building a long term social media strategy and understanding your audience.

Well..first off, it gives you access to what people are saying about your brand, industry, or competitors, which is super important when it comes to gaining valuable data and insights.

What are people saying about your brand and what do they want from you? What’s driving conversations amongst your customers?

For some brands social listening will become part of an ongoing strategy. Others might be looking for the answer to a single question.

To give you an idea, it could help you understand and refine some of the following;

Customer service, Brand perception, Content creation, Campaign performance tracking and Trend and demographic insights.

Remember….social media shouldn't just about putting information out there. It’s also about engaging with your audience and having a conversation 🙌

If you need help with social listening strategy and tactics then send us a DM or contact us at [email protected]…we’d love to help!

We are super excited to be working with Find Your Flex! Not only are they an amazing and lovely group of people but they...
13/07/2020

We are super excited to be working with Find Your Flex! Not only are they an amazing and lovely group of people but they're also blazing a trail for flexible working - something that is very close to our hearts! Check out their website for more info on jobs, resources research and guidance. Find Your Flex

Our brand new website is finally live! 🙌I’ve certainly found that creating your own site is a challenge! You’re always s...
10/07/2020

Our brand new website is finally live! 🙌
I’ve certainly found that creating your own site is a challenge! You’re always super critical of your own stuff and it’s never really quite good enough to show the world — but we were finally ready to share it all with you. Feeling both excited and nervous…but would love to hear what you think!

When the weather is hot, keep a cool mind!It's important to remember when running Facebook ads that it takes time and of...
24/06/2020

When the weather is hot, keep a cool mind!

It's important to remember when running Facebook ads that it takes time and often thorough testing to obtain your coveted ROIs.

Many people new to running Facebook ads wrongly believe that the platform will reap instant results.

Have patience....🙏

Consider that once your ads go live, Facebook’s algorithm will initiate a learning phase (the period of time Facebook shows your ads to different users to learn how to best optimise them for the results you want).

At the same time, ensure that you're also closely monitoring your results, scaling the campaigns that are performing well and pausing those that are not.

Sometimes it's easy to panic and start making changes too soon or without taking a holistic view of your campaign.

If you're unsure on how to get the most from your ads or need help getting started then DM us for more details.

We're currently offering a free discovery call to help you decide on how to make the next move to grow your business.👊

18/06/2020

Are you spending money on Facebook ads and boosted posts but not getting the results you want? Perhaps you’re new to ads and need an intro to make sure you’re on the right track? Or maybe you’d simply like to boost your confidence and refresh your knowledge?

We are offering bespoke 60 minute sessions which are tailored to your specific questions and business needs. We'll jump on Zoom, share screens and work through your requirements step by step.

Here’s a few examples of the kind of questions and areas we can cover in a Power Hour.

✅ ​You can 'pick our brains' on anything to do with Facebook advertising. For example; an introduction to business / ads manager, ad formats, traffic and targeting, pixels and tracking, the anatomy of a high performing ad, mapping out funnels, scaling and optimisation and much more...

✅ ​We can dive into your campaigns to evaluate ad performance, identifying areas you can improve so you can generate a better return from your ads

✅ ​​We can work together on building your first campaign, so you know you're getting off to the best start!

✅ ​We can work together on your Facebook advertising strategy to ensure that you are implementing a campaign which delivers against your business objectives.

Send us a DM for more details or book a slot via the link in our profile. ☝️

Inspiring words to keep us going this week 👊🌈
26/05/2020

Inspiring words to keep us going this week 👊🌈

The simple fact is, if people don't know about your business they can't become your customers. Perhaps you are a busines...
18/05/2020

The simple fact is, if people don't know about your business they can't become your customers.

Perhaps you are a business selling products online? If so, then have you thought about social media advertising and the benefits it could bring? 💥

Facebook offers amazing opportunities for online business..from boosting sales and generating more leads, to driving website traffic and increasing brand awareness...there's a whole host of strategies to expand your business through ads.

Let us know if you'd like more info...we'd love to help! 😉

Address

Oxford
OX41SY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

07545372354

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