Saltoria Marketing

14/11/2025

Something new is coming…

After 5 amazing years, we are closing the Saltoria Marketing brand to make way for something new (keep reading to find out more). It’s been the best journey and now is the time to move onto a new chapter.

There have been so many highlights and so many achievements to mention. Launching a company in March 2020 after being made redundant was an adventure and a challenge and we’ve learnt loads along the way and supported some amazing teams and people.

A huge thank you to all our friends, colleagues and clients. You’ve been wonderful and we so appreciate you.

And a special mention to our Co-Founder Vittoria who left the business in 2023. You created this great company too!

Sally will be continuing her work (under a new personal brand) and will be focusing on consultancy, workshops and training - and offering content strategy and creation too.

Be sure to keep up with her on her personal page on LinkedIn for more info and updates! And find out more here: https://www.sallydayconsultancy.com/

This will be our last post on this page - so we thought we'd leave with a few treasured memories 🧡.

• Image 1: The coral, black and white Saltoria Marketing logo with black text above it saying 'goodbye'.
• Image 2: Our visual brand - a slide showing our coral logos, brand colours and two cartoon-type icons representing Co-Founders Sally & Vittoria.
• Image 3: Our verbal brand - a slide describing our 3 main values that created our tone of voice - these are 'we listen, we are curious and we have fun'.
• Image 4: First website - a simple and chic screenshot from our first website with the Saltoria lock-up logo that says 'Your Virtual Marketing Team. Oxford, Barcelona, Anywhere' and the text 'Need marketing support?' in coral orange.
• Image 5 & 6: Sally & Vittoria, Co-Founders and besties - reunited after over 2 years on Zoom. This was a really emotional day!
• Image 7: Sally's attic office window and the screen has a sunbeam across it, the website shows her new tagline 'We support business owners and marketing teams to feel good about their marketing' and the phrase 'Going solo' features on the top right.
• Image 8 & 9: After being super poorly with her mental health during the pandemic - Sally started getting out there again going to in-person networking events. These two photos showcase her solo-Founder business cards.
• Image 10: Launching Saltoria's book club (now called Sally's Non-Fiction Book Club)! An image of a big polystyrene Saltoria logo next to a big stack on Non-Fiction books in Sally's small office window.
• Image 11: A pale pink graphic saying 'How you can support and help my small business' with the Saltoria logo and small ways you can support the brand.
• Image 12: A slice of Victoria Sponge with a pink 5 candle in it to celebrate 5 years of Saltoria - next to a glass and small bottle of process, in the background is a river.

06/10/2025

Do you think you're having enough fun at work?

Research suggests that taking time to notice the little things can benefit both physical and mental health. So, how can we find joy in the ordinary and everyday working moments?

Happiful Magazine describes 'Microjoys' as '...those small pockets of joy found within the everyday and ordinary aspects of life, often overlooked or taken for granted. This could be your first cup of tea in the morning, an unexpected smile from a stranger, or the satisfaction of crossing off an item on your to-do list. They may seem insignificant, but individually, they have the power to uplift our mood significantly.'

This isn't about ignoring our challenges or problems - it's about being present in moments of joy, no matter how small or fleeting they may seem.

So, how can we practise finding joy in everyday moments? Find out more in Happiful's recent article 'What are microjoys and how can they help us feel more positive?'...

Taking time to notice the little things can benefit both physical and mental health. So, how can we find happiness in ordinary, everyday moments?

02/10/2025

Do you need an injection of marketing motivation?

Our workshops are built to guide you (in our plain English way) in becoming more confident and empowered.

We’re also here to give you practical marketing tips to move forward.

Maybe you need to create an amazing marketing plan for your new product or service?

Maybe you need support with marketing ideas and marketing techniques?

Maybe you simply need some inspiration and an external helping hand to facilitate this?

Choose from our range of online or in-person workshops here: https://www.saltoriamarketing.com/online-marketing-courses-workshops/

Want something bespoke? Then get in touch to discuss!

Image description: A simple mint green graphic with the phrase 'Do you need an injection of marketing motivation?' and the Saltoria S logo in the bottom right.

01/10/2025

We love supporting clients with revamping or refreshing their visual and verbal brands.

A huge part of this transformation is the cultural shift and the internal comms that go alongside the launch.

As this CharityComms article states: 'Brand updates are only effective if they are embraced and understood by all staff and volunteers. Brand guidelines should not sit inert in a folder for only creatives and new starters to read.'

This isn't just a fun exercise to give things a 'spruce' - this is a strategic shift to bring success and growth benefits to your organisation or charity.

Your brand should be lived and breathed across all employees and teams.

For more tips and insights, read Charity Comms' article: '10 step guide to embedding a charity rebrand'.

Brand updates are only effective if they are embraced and understood by all staff and volunteers. Here’s your 10 step guide to embedding a charity rebrand.

19/09/2025

Do you have a mentor at work?

This could be someone who isn't your line manager or team lead - it's typically an individual who can challenge you, guide you and offer support with your role, personal development and upskilling.

There are so many benefits to being mentored at work, including support with motivation, clarity on specific challenges and a framework for a career plan. Or simply having someone that just 'gets it'.

It's important to be open to feedback and willing to adapt and step outside your comfort zone. Change can be scary, but more often than not it's an exciting opportunity! Be as specific as possible with what you want/need and make sure you're getting everything you need from each conversation.

Stylist Magazine's insightful article '3 ways to make the most of being mentored at work, according to career experts' might give you some inspiration and reflection points: https://bit.ly/3XwhiaX

📣 Are you a marketing professional without an expert mentor? Our Director Sally offers marketing mentoring services to both individuals and teams. Curious about what this might look like? Book a chat to brainstorm next steps: https://bit.ly/chattosally

Whether you’re about to have your first session or are planning your next one.

28/08/2025

NEW WORKSHOP: Writing impactful and engaging blogs

How can you stop staring at a blank page and wasting hours trying to come up with the perfect blog?

This informative and practical workshop will give you the tools and inspiration to create blogs in a short space of time. And you might even leave feeling excited to start writing (hopefully!).

Sure, you might be well-versed in creating exciting and engaging social content – but what about long-form content too?

The most successful websites and content plans have a mixture of short and long-form content. Blogs are a great device to showcase your expertise, and long guides or thought-leadership content can act as great lead magnets too.

If you’re not a natural writer – this can be hard. And we have all seen enough beige AI content to know that human-led content wins every time. So, let’s do this!

During this workshop, we will explore how to create impactful and engaging blogs – focusing on style, layout, SEO techniques and structure.

Get confident with creating articles, blogs and long-form content:

• Learn about tone, style, structure and layout
• Understand the different techniques used in long-form content
• Learn about tips and tricks to use when you’re stuck
• Learn about the art of planning, research, and visual devices

Find out more about this great new workshop here: https://www.saltoriamarketing.com/writing-impactful-and-engaging-blogs/

Image description: A pale blue and white graphic with the following text 'Neglecting the blog
section of your website? I can help make blog writing easy & fun!' and 'Training & Workshops by Sally' at the bottom. The blue S logo is on the top left.

22/08/2025

NEW WORKSHOP: Create compelling content through storytelling

The word ‘storytelling’ may feel like a buzzword at the moment – but there’s a reason why. Stories are the best way to captivate your audience and create memorable content that converts and delights your customers.

We can all remember good stories we’ve read or seen on the big screen, and we all probably have a few fun anecdotes we can share at dinner parties – but how can we use this approach to really bring our brand to life?

So, how can you use the power of storytelling to put the spotlight on your brand and your success?

During this workshop, we will look at why storytelling as a device is so vital for brands nowadays, and we will share examples and tools for how to create content through a storytelling lens.

The session will help you and your team:
• Understand the art of storytelling for a business context
• Learn about the brands that are succeeding in using storytelling as a marketing tool
• Learn tips and techniques to use customer stories to your advantage
• Discover ways to turn your personal anecdotes into compelling stories

During this workshop, you’ll be inspired to become your most curious self and seek out stories wherever you go!

Find out more about this great new workshop here: https://www.saltoriamarketing.com/create-compelling-content-through-storytelling/

Image description: A pale blue and white graphic with the following text 'Stories are the best way to convey a memorable and impactful message. How can you tell great stories for your brand?' and 'Training & Workshops by Sally' on the bottom. The blue S logo is on the top left.

21/08/2025

Wearing too many hats?

You’re a Founder juggling 101 priorities and marketing always slips to the bottom of the list (even though you know it matters).

You’re a solo marketer who could use an extra pair of hands and some guidance from someone who’s been there.

You’re in a non-marketing team suddenly being asked to “just create some content” and you’d love frameworks and fresh ideas to make it easier.

If any of that sounds familiar, you’re not alone.

After speaking with 100s of Founders and small businesses over the past year, we have decided to offer some new mentoring packages to support individuals and teams who are doing their own marketing and content and need a bit of extra guidance and support.

We totally get how hard it is to be a small business right now - you are worried for the future, each week feels completely different and every time you hear about the economy you get the urge to book a holiday and escape it all.

Cutting back on marketing spend seems like the obvious route - but pausing on brand building and brand awareness might not be a wise move right now. And organisations that maintain their marketing during downturns often recover faster.

Our affordable and flexible mentoring packages are here to keep things moving and offer the extra direction you need.

Find out more here: https://www.saltoriamarketing.com/marketing-mentoring-from-sally/

Image description: The peachy orange and white design has Sally's photo and the following text: 'Introducing Marketing Mentoring from Sally'. Then there is a list of the 3 packages: Monthly content mentoring & accountability, Monthly Marketing Mentoring + Marketing Planning in a day. And there's a green speech bubble on the top right that says 'Prices from £750 p/m)'. The Saltoria S logo is on the bottom right.

19/08/2025

Missed Sally’s Enterprise Nation session yesterday on 'How to use storytelling to create compelling content'...?

There were 200 sign-ups - it's definitely a popular topic!

Don’t worry! If you missed the live session you can catch up with the recording here…

Stories captivate your audience and create memorable content. So, how can you use the power of storytelling to put the spotlight on your small brand?

18/08/2025

WEBINAR AT LUNCHTIME TODAY: How to use storytelling to create compelling content

The word "storytelling" may feel like a buzzword at the moment – but there's a reason why. Stories are the best way to captivate your audience and create memorable content that converts and delights your customers.

Would you like to create more compelling content? Want to engage your customers beyond a transaction? Have some great stories and anecdotes?

Topics covered in this session:
• The art of storytelling in a business context
• Which brands are succeeding in using storytelling as a marketing tool
• Tips and techniques to use customer stories to your advantage

Everyone is welcome! It's not just open to EN members.

Full details:
• Price: FREE
• Date: TODAY!
• Time: 12:00 - 12:30 (if you can't attend - sign up & you'll be sent the recording!)

Secure your spot here:

Stories are the best way to captivate your audience and create memorable content for customers.

15/08/2025

MONDAY LUNCHTIME WEBINAR: How to use storytelling to create compelling content

The word "storytelling" may feel like a buzzword at the moment – but there's a reason why. Stories are the best way to captivate your audience and create memorable content that converts and delights your customers.

Would you like to create more compelling content? Want to engage your customers beyond a transaction? Have some great stories and anecdotes?

Topics covered in this session:
• The art of storytelling in a business context
• Which brands are succeeding in using storytelling as a marketing tool
• Tips and techniques to use customer stories to your advantage

Everyone is welcome! It's not just open to Enterprise Nation members.

Full details:
• Price: FREE
• Date: Monday 18th Aug
• Time: 12:00 - 12:30 (if you can't attend - sign up & you'll be sent the recording!)

Secure your spot here:

Stories are the best way to captivate your audience and create memorable content for customers.

14/08/2025

Are you a solo-marketer who needs guidance from an experienced marketer?

Whilst it can feel exciting and career-defining, it can also be tough and lonely. And sometimes you just can't shift that feeling of 'But, am I really the expert?!'.

Sally says: 'From my experiences as the only marketer in a busy department or small organisation, I sometimes just needed that marketing soundboard or just some extra insights from a marketer who's living and breathing marketing. Or even just some reassurance from someone who gets it!'

Introducing our new 'Monthly Marketing Mentoring' package.

This is for individuals who need mentoring support and day-to-day marketing guidance.

What's included?

• Weekly 60-minute mentoring sessions
• WhatsApp support Mon-Fri 9-5
• Quarterly face-to-face meet-ups

If you're curious, then get in touch and we can chat about the next steps!

For more info about our mentoring services, check out our website: https://www.saltoriamarketing.com/marketing-mentoring-from-sally/

Image description: A peachy pink graphic with yellow and a speech bubble and the Saltoria S logo and the following text: 'Are you a solo-marketer who needs guidance from an experienced marketer?' And the text 'Marketing Mentoring from Sally' is at the bottom of the design.