17/04/2026
Most financial brands don’t have a problem with the work they do. They have a problem with how it’s perceived.
I see it all the time, strong thinking, good client relationships, solid advice… but how it shows up doesn’t quite reflect that.
Not because anything’s wrong, just because things have evolved over time. Which means the value is there, but it’s not always being fully understood.
I’ve written my first blog post on this and why it matters more than most realise, you can read it here:
www.littlepixelcreative.co.uk/blog/why-most-financial-brands-look-the-same
Does this feel familiar?