18/12/2025
NEW BEGINNINGS
Mirri is a brand rooted in intention, ritual, and calm.
From the very start, the idea was to create something that feels grounding, a moment to pause, reset, and begin again.
The logo uses warm, earthy tones to reflect the natural essence of the candles and scents. There’s a subtle detail on the “i”: a quiet nod to candlelight and the crescent moon: symbolising calm, light, and new beginnings. The letterforms are soft and slightly raw, giving an organic, hand-shaped feel that mirrors the nature of the products themselves.
Alongside the logo, simple sun illustrations were created to represent energy, warmth, and the idea of rising with intention, a reminder that every day can start gently, but purposefully.
Mirri is about creating space for yourself.
A small ritual.
A new beginning. ✨
