14/10/2026
We completely changed the way we do business… and here’s what we did.
A little while ago, we realised we were slipping into some familiar habits. Getting on with client projects, keeping everything moving and leaving our own business plans until we had a spare minute.
We knew how that story went, and we didn’t want to repeat it.
So we took a step back and looked at how we wanted DuoDot to work, both for us and for the businesses we support.
We changed our week, dedicating Monday to Wednesday to client projects and protecting Thursdays and Fridays for developing DuoDot.
And it got us thinking about how we could help other business owners make space for progress too.
Because when you’re busy running a business, marketing can easily become a collection of things you think you should be doing. A few social posts. A new leaflet. Perhaps a website update.
But what do you actually need those things to achieve?
That question is at the heart of InnerDot, our goal-focused marketing support.
We start with what you want to move forward. Perhaps you want more customers, more enquiries turning into bookings, or a clearer way to explain what makes your business worth choosing.
Together, we create a practical 90-day plan. Then we work alongside you to get things done, with regular catch-ups to see what’s working and what needs attention next.
You don’t need a marketing brief or all the answers. Working that out together is part of the support.
Eagle-eyed visitors to our website might already have spotted InnerDot, DuoLoop and our forthcoming podcast, Between the Dots. There’s more to share, but we wanted to start here.
If your own business plans keep slipping to the bottom of the list, send us a message. We’ll happily send you the InnerDot booklet or arrange a chat about what you’d like to move forward. 💬
