Aillum

04/05/2023

May the 4th be with you ☺️

08/03/2023

Here’s to strong women 💪
May we know them 🤗
May we be them 💃🏻
May we raise them 🫶

24/02/2023

A first for us this week, being a guest on a 6 week ecommerce podcast and video series focused on helping small businesses sell online using Shopify! We were on episode 5, and the topics covered included:

👉 Product / Shopping Feed setup and optimisation.
👉 Merchant Centre setup and management.
👉 Google Ads tips for shopping campaigns.
👉 Google Analytics key reports … and some GA4 conversation.

A lot covered in a 1hr episode!

Thanks to the team The Podcast Studio Glasgow for making it all go smoothly (though I've not seen or heard the final cut yet!).

21/02/2023

If you're based in East Renfrewshire and would like an introduction to Google Analytics 4, get yourself signed up for this webinar from Business Gateway.

It starts this Thurs (23rd Feb) at 1pm and we'll be covering:

👉 How to add GA4 to your website.
👉 An overview of the interface
👉 A look at some key reports
👉 Some basic filtering options
👉 Conversion Tracking
👉 Customising Reports

If you're joining, I'll see you there!



https://www.facebook.com/bgeastrenfrewshire/photos/a.1832684310301447/3455986237971238/

You are invited to the 'Google Analytics' Webinar. With Universal Google Analytics sunsetting in 2023, it’s becoming more and more important for website owners to get to know Google Analytics 4 (GA4), the new version of Google Analytics.

Thursday 23rd February - 1:00 pm to 3:00 pm

All events are free to attend, however, spaces are limited. Book here: http://bit.ly/3XsCAUH

20/02/2023

Getting your head 🤯 around GA4 reports is new to us all.

One of the questions asked recently on one of our webinars was “There’s a hostname report in Universal Analytics. How do you find the same Hostname report in GA4? ”

So here is a short video on how to customise the GA4 Tech Details report to include Hostname 🙌

25/01/2023

Great to be out delivering an in person workshop for Business Gateway at Scotland's Trade Fairs 2023 at Scottish Event Campus in Glasgow yesterday.

A change from all the webinars! Must be a bit rusty though as we forgot pictures of the actual workshop! 🤣🤣🙈🙈

17/01/2023

Should you be using brand campaigns in your paid search ads? 🤔

Some argue for, some argue against, and some base it on the individual business scenario.

We lean towards the individual business scenario because there are often both pros and cons to consider. It’s a balanced decision!

Obvious Pros?

✅ Incredibly cost effective.
✅ Use the space to promote latest offerings.

Obvious cons?

❌ Organic Traffic may be impacted.
❌ Generic brand names don’t perform as well.

Our latest blog posts details some of the pros and cons of brand bidding through search ads, to help you make your decision! Read more: 👇👇

https://www.aillum.com/blog/should-you-use-a-brand-campaign-with-paid-ads/

16/12/2022

Pendulum Scottish Kitchen & Bar Christmas lunch with the team 😋 👌 If you haven't had a chance to try this place we would recommend you do. The food was excellent!

16/11/2022

Is your company using Display advertising? 🤔Do you know how often your ads are appearing on mobile apps?

In our latest blog we discuss how to exclude display ads from mobile apps and what the benefits of doing so include:

👉What is display advertising?
👉What are the benefits of display advertising?
👉Why would you want to avoid showing Display Ads on Mobile Apps?
👉How do you stop Display Ads showing in Mobile Apps in Google Ads?

Display advertising makes use of available ad space across a variety of platforms, such as websites, videos, apps and more.

Excluding display ads from Mobile Apps can help provide more control over who sees your ads.

Read More 👇
https://www.aillum.com/blog/google-ads-how-to-stop-display-ads-being-shown-in-mobile-apps

26/10/2022

If you're in the sector in , make sure to check this out. A series of webinars from VisitScotland and Business Gateway starting this week and running over the next few weeks. All free to attend!

Topics covered include SEO, Blogging, Analytics, Website Usability, Instagram and dealing with reviews, and we're delighted to be delivering some of them!

Tourism businesses invited to improve their digital skills with DigitalBoost

12/10/2022

A peak behind the scenes of our photoshoot with Emma Baker from Comsteria last week. We decided it was time to update our headshots! Since our previous shots, the following have happened between us:

🧔‍♂️ 2 beards grown
📏 Several inches of hair grown
👓 New glasses
😟 Grey hair grown
⚖️ Multiple pounds / stones weight lost

Thanks also to Renfrewshire Chamber of Commerce for letting us use one of their rooms!