Bright RED

08/04/2026

Social Media is a brilliant tool for increasing exposure to your brand or business.

But… no two are the same and the right platform(s) will depend on your business and goals.

So, here’s a quick run-down of the most popular.

💙 Facebook - great for B2C businesses, local bricks and mortar companies, e-commerce and communities.
How to use it - create ‘shareable’ content (reach on reels is particularly good) and utilise local and specialised groups to reach your target audience.

🧡 Instagram - great for visual-centric brands, lifestyle and e-commerce.
How to use it - share your brands personality with imagery and video. Utilise clickable links to products/services through Instagram shop and stories.

*Meta advertising is a powerful and highly-targeted tool which can be used on Facebook, Instagram and accross their advertising network.

🔵 LinkedIn - great for B2B companies and professional service providers.
How to use it - create a clear and professional company page with a detailed, searchable description. Utilise your personal profile to build connections with past, current and potential clients and customers. Engage on their posts, use the messaging function and network.

💜 TikTok - great for e-commerce businesses, lifestyle, fashion and home (especially those targeting a younger demographic)
How to use it - companies with a ‘human’ side can share behind the scenes content, solopreneurs such as coaches and trainers can offer tips, product based companies can feature real reviews and collaborations. Don’t forget to use viral sounds, hashtags and meme’s.

What’s your favourite Social platform and how do you use it?

07/04/2026

There’s so much to think of in today’s digital world.

So many options available to businesses - which is great…

Until you run out of time, energy and money.

“To TikTok or not to TikTok?”

“Google Ads, I’ve heard they’re great, but are the for me and my business?”

“Do I ‘need’ a website when I’ve got a really good social following?”

These are all questions we are asked regularly.

And the easy answer?

Unfortunately there isn’t one. Because just as each business is unique, so is each digital strategy.

Let’s take one example…

Those reels and TikToks you see with engaging content designed to cement know, like, trust by building connection and a strong personal brand around one person? Are they for you and your business?

For some businesses, personal brand and human interaction is really important - they create communities, followers and a really engaged audience. So, if you’re a coach, artisan brand, solopreneur or someone looking to build a brand around their personal identity - TikTok and Instagram are your friend.

For other businesses, building identity around an individual is NOT the right strategy. They want to build a brand that conveys their company messaging and will often talk about what products and services they provide rather than the people behind them.
Rather than reels and people heavy content, larger businesses often adopt a strategy that embraces clever tech designed to create a top-notch customer experience and automated marketing and advertising that really works.

For other businesses they need a combination of the two that maximises their unique business attributes and often their amazing team of people.

Whatever your business, there will be a strategy that works for you!

Do your research, don’t hop on every trend and don’t get FOMO about that social media content you see everyone else doing.

AND, if you’d like to discover our recommendations for a marketing strategy that we think would work for you - get in touch for a free initial chat. We’ll be happy to help.

[email protected]

29/11/2024

Sam has had a great morning filming the fun and games at 🐍 Galloways Get Me Out Of Here 🕷️

We love supporting this amazing charity and can’t wait to show you the finished result.

He even took some time to hang out with Jake the Corn Snake 😀

Kelly Love thanks for inviting us down for the second year of this brilliant event.

11/10/2024

Custom websites at a budget-friendly monthly price 💡

Benefit from an easy-to-manage, budget-friendly service that includes:

✔️a professionally designed & built website
✔️ web hosting
✔️ domain
✔️ emails
✔️ and support all bundled together

Future-proof your business with a quality website, without the up-front cost.

You can find out more and book a free no-obligation chat here https://brightred.digital/web-design/

24/09/2024

The new John Lewis & Partners has just dropped and it’s an early hint of what the famous Christmas advert might hold.

The British institution has just released a 90-second film, The Window, as part of a three-part campaign.

The video shows a John Lewis shop window change over a century. Featuring the fashions of the roaring 1920s, the swinging 60s, and the 80s lycra fitness craze.

This is the first video created by Saatchi & Saatchi for the brand and the film is the first of an advertising campaign in three chapters — ending with the famous John Lewis Christmas advert.

What do you think? Are we set for the usual John Lewis Christmas magic?

https://youtu.be/PYNEcHIutSU?si=827SR3JpEfhKmquz

To celebrate the return of Never Knowingly Undersold, we're reflecting back on the past 100 years – and celebrating how far we’ve come 🕰️🤍

19/07/2024

How wonderful are the scarecrows at our neighbours Thompson's newsagents penwortham 🌾

If you’re in the Penwortham area the scarecrows are dotted around the area until this Saturday.

25/06/2024

What a great night at The on Friday.

Helen was honoured to be a finalist alongside some amazing local businesses.

It was great to share a table with Susie Sprigg from The Women In Business Network (WIBN) and Andrew Clarke from Lestari Project Services - both family in different ways.

07/06/2024

The chat function for Google My Business profiles will be discontinued from the end of next month.

Which camp are you in?

😢 Sad to see it go 😢
Its a tool that you have used lots to communicate with your customers and will miss it when it's gone

Or

👍 Couldn't care less 👍
You didn't really use it and it's one less place to check for messages.

11/03/2024

05/02/2024

Check out this reel we helped Physiquipe to produce in order to showcase their brand new product, AxIT by Strength By Numbers! 💪🎥

Like what you see? Our team can bring your vision to life with stunning visuals and engaging storytelling. Trust us to help your brand stand out in a crowded digital world.