Arctic Tern Designs

Arctic Tern Designs Logo Design • Visual Branding • Brand Identity ✏️

From The Lake District, UK ⛰️ | Working With Clients Internationally 🌍

I offer a free design consultation, to submit an enquiry, head over to www.arcticterndesigns.com/contact and hit 'Let's Go".

Wolf Raven Meadery - from enquiry to final brand.A quick case study from a project that was a really fun one to work on…...
17/04/2026

Wolf Raven Meadery - from enquiry to final brand.

A quick case study from a project that was a really fun one to work on… and definitely a bit different from the usual.

🍺 🐺 🐦‍⬛

creativework smallbusiness meadery norseinspired branddesign

An OG from my portfolio - one of my earlier design projects, and still a favourite! What’s the meaning behind the  icon ...
13/04/2026

An OG from my portfolio - one of my earlier design projects, and still a favourite!

What’s the meaning behind the icon and branding? ➡️

Oil’s been all over the headlines lately… so instead of stressing about rising prices, let’s distract ourselves and take...
09/04/2026

Oil’s been all over the headlines lately… so instead of stressing about rising prices, let’s distract ourselves and take a look at the evolution of BP’s logo. 😄

From heavy, industrial typography in 1909, to the now-iconic green-and-yellow mark (Helios) - a clear reflection of changing brand perception and positioning. 💡

I love the current design, and I have a soft spot for the 1930 shield mark - classic! 👏

brandstrategy

A restaurant went viral for using an AI logo… and not in a good way 👀The Salty Otter in Santa Cruz, California received ...
08/04/2026

A restaurant went viral for using an AI logo… and not in a good way 👀

The Salty Otter in Santa Cruz, California received a surprising amount of backlash after launching a surfing otter logo generated by AI - with reviews calling it out and telling the owner to hire a real designer.

The story quickly made headlines, and the logo was short-lived. The owner even said the backlash nearly “crushed her dreams,” prompting her to reconsider and redesign the brand.

For a bit of fun, I thought I’d have a crack at it myself.

I redesigned the logo with a more human feel and built out a quick brand collection around it.

Human vs AI… who wins? 👇

Overwhelmed. No idea where to start. Imposter syndrome. Fear of failure…I’ve felt it all — and still do.But one thing sc...
01/04/2026

Overwhelmed. No idea where to start. Imposter syndrome. Fear of failure…

I’ve felt it all — and still do.

But one thing scares me more than anything else…
Being stuck, and looking back knowing I never tried.

Your business has evolved. Has your brand kept up?
29/03/2026

Your business has evolved. Has your brand kept up?

A lot of businesses don’t need a full-time designer - they need consistency and continuity. Design often gets pushed dow...
27/03/2026

A lot of businesses don’t need a full-time designer - they need consistency and continuity.

Design often gets pushed down the list, handled ad-hoc, or passed between different people… and over time, it shows. ✏️

I’m opening up a small number of business partnerships each month, providing ongoing design support to keep things looking clear, consistent and professional, without the hassle and cost of a permanent hire. 🤝

If this is something that your business could benefit from, feel free to drop me a message to find out more.

Your brand’s identity, marketing, and actions must authentically communicate why your company exists - focus your brand ...
25/03/2026

Your brand’s identity, marketing, and actions must authentically communicate why your company exists - focus your brand on purpose. 🔍

Not just what you do... but why it matters. 🫆

Recent work for Mati Kaim — Executive Coaching & Leadership Development.Clear, confident, and direction-led. 🧭Together, ...
24/03/2026

Recent work for Mati Kaim — Executive Coaching & Leadership Development.

Clear, confident, and direction-led. 🧭

Together, we built a brand with real clarity and purpose behind it — a strong foundation for the next stage of the business.

A great collaborative project to be part of.

Visuals attract - identity connects. I help businesses define their identity first, then design visuals around it.  🚀   ...
23/03/2026

Visuals attract - identity connects.

I help businesses define their identity first, then design visuals around it. 🚀

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Perth

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