Arctic Tern Designs

Home
United Kingdom
Perth
Arctic Tern Designs

Logo Design • Visual Branding • Brand Identity ✏️

From The Lake District, UK ⛰️ | Working With Clients Internationally 🌍

I offer a free design consultation, to submit an enquiry, head over to www.arcticterndesigns.com/contact and hit 'Let's Go".

17/04/2026

Wolf Raven Meadery - from enquiry to final brand.

A quick case study from a project that was a really fun one to work on… and definitely a bit different from the usual.

🍺 🐺 🐦‍⬛

creativework smallbusiness meadery norseinspired branddesign

13/04/2026

An OG from my portfolio - one of my earlier design projects, and still a favourite!

What’s the meaning behind the icon and branding? ➡️

09/04/2026

Oil’s been all over the headlines lately… so instead of stressing about rising prices, let’s distract ourselves and take a look at the evolution of BP’s logo. 😄

From heavy, industrial typography in 1909, to the now-iconic green-and-yellow mark (Helios) - a clear reflection of changing brand perception and positioning. 💡

I love the current design, and I have a soft spot for the 1930 shield mark - classic! 👏

brandstrategy

08/04/2026

A restaurant went viral for using an AI logo… and not in a good way 👀

The Salty Otter in Santa Cruz, California received a surprising amount of backlash after launching a surfing otter logo generated by AI - with reviews calling it out and telling the owner to hire a real designer.

The story quickly made headlines, and the logo was short-lived. The owner even said the backlash nearly “crushed her dreams,” prompting her to reconsider and redesign the brand.

For a bit of fun, I thought I’d have a crack at it myself.

I redesigned the logo with a more human feel and built out a quick brand collection around it.

Human vs AI… who wins? 👇

01/04/2026

Overwhelmed. No idea where to start. Imposter syndrome. Fear of failure…

I’ve felt it all — and still do.

But one thing scares me more than anything else…
Being stuck, and looking back knowing I never tried.

29/03/2026

Your business has evolved. Has your brand kept up?

27/03/2026

A lot of businesses don’t need a full-time designer - they need consistency and continuity.

Design often gets pushed down the list, handled ad-hoc, or passed between different people… and over time, it shows. ✏️

I’m opening up a small number of business partnerships each month, providing ongoing design support to keep things looking clear, consistent and professional, without the hassle and cost of a permanent hire. 🤝

If this is something that your business could benefit from, feel free to drop me a message to find out more.

25/03/2026

Your brand’s identity, marketing, and actions must authentically communicate why your company exists - focus your brand on purpose. 🔍

Not just what you do... but why it matters. 🫆

24/03/2026

Recent work for Mati Kaim — Executive Coaching & Leadership Development.

Clear, confident, and direction-led. 🧭

Together, we built a brand with real clarity and purpose behind it — a strong foundation for the next stage of the business.

A great collaborative project to be part of.

23/03/2026

Visuals attract - identity connects.

I help businesses define their identity first, then design visuals around it. 🚀

Address

Perth

Website

http://www.arcticterndesigns.com/

Alerts

Be the first to know and let us send you an email when Arctic Tern Designs posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Arctic Tern Designs:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Perth?