20/03/2023
"Short ads - the way to bankrupt your business"
If you think creating a small, simple ad is a good idea... You're business is in trouble!
You might be sat there reading this thinking we are way off course! 'No one in the modern world is going to sit there and read long ads! They need to be short and to the point"
The truth is when it comes to making sales, long-form copy wins. Every. Single. Time.
There is a catch though...
It's got to be entertaining
It's got to be engaging
It's got to give value
You see you can't just throw any old words together, throw it out there and expect your audience to bite your hand off to take what you're selling.
When it's entertaining though, no one cares how long the copy is!
But who would read all that I can hear you asking!
Buyers!
People who want your stuff!
The ones with the burning questions
The desire
The intrigue
The ones after all the answers you hold!
The ones who won't read will be the ones who were never going to buy from you in the first place!
We don't need them clogging up our funnels!
Long form is like Mr Muscle! (other brands are available) cleaning out all the unnecessary cr*p
So question time...
Would you rather aim your ads at those who were never going to buy?
or would you rather have a pipeline full of untapped prospects genuinely interested in buying and looking for the top notch, perfect fit - which is you!