24/06/2020
Some of us are missing the aircon of the office. Whilst on the subject of temperature, we're seeing sales increases for our clients who operate in the home & garden and automotive sector.
Consumers shop online more when the temperature is colder & when it rains. They prefer to shop offline when it’s warm & sunny.
Thinking back to March 2014, there was an 18% annual increase in e-retail (£7.2bn) in the UK as a direct result of severe wet weather in Feb which significantly reduced high street sales.
The importance of leveraging weather targeting to contextualise marketing messages is key. eCommerce businesses should make the most of favourable spells of weather when expecting to see traffic & sales lift, by factoring into their PPC & SEM bidding strategy.
Automate your PPC campaign bids specifically for this scenario to ensure you maximise your brand exposure & online conversions during periods of opportune weather.