Pet Product Marketing

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Pet Product Marketing

The UK’s leading media platform for pet retailers.

We provide awareness of new products and innovation to stay ahead of the trends and sell the most relevant products to today’s pet owner.

05/08/2026

A House of Lords committee has called for flea and tick treatments to move towards an advice-led supply model.

The proposed changes would see products supplied through vets, pharmacists and suitably qualified pet retailers, including SQPs.

Read more on our website: https://www.petproductmarketing.co.uk/news/lords-committee-calls-for-advice-led-sale-of-flea-and-tick-treatments/

05/08/2026

Outward Hound has announced that H.I.G. Capital has become the majority owner of the pet product company.

The investment will support Outward Hound’s plans to accelerate product innovation, strengthen customer partnerships and explore new opportunities across the pet category.

Read more on our website: https://www.petproductmarketing.co.uk/news/h-i-g-capital-becomes-majority-owner-of-outward-hound/

05/08/2026

Pooch & Mutt has expanded its Wellbeing range with the launch of Calm & Relaxed H**p Oil.

The 100% h**p oil supplement is designed to support relaxation while providing omega fatty acids to support joint, skin and coat health.

Read more on our website: https://www.petproductmarketing.co.uk/new-products/pooch-mutt-expands-wellbeing-range-with-new-calm-relaxed-h**p-oil/

05/08/2026

We.pet Independent Wholesale has partnered with Brothies to distribute its Canadian-made bone broth chews in the UK.

The range combines a natural chew format with ingredients including bone marrow, protein, glucosamine and collagen to support everyday wellbeing.

Read more on our website: https://www.petproductmarketing.co.uk/news/we-pet-secures-uk-distribution-agreement-with-brothies/

05/08/2026

The Pet Industry Federation (PIF) is inviting UK pet businesses to join its dedicated UK Pavilion at Global Pet Expo 2027 in Orlando, Florida.

The pavilion will provide exhibitors with a supported presence at one of the world’s leading pet industry trade shows, offering opportunities to connect with retailers, distributors and international buyers.

Read more on our website: https://www.petproductmarketing.co.uk/news/uk-pet-businesses-invited-to-join-pif-pavilion-at-global-pet-expo-2027/

05/08/2026

Hundreds of independent pet shops across the UK took part in the third annual National Pet Shop Day, celebrating their local communities through events, offers and in-store activities.

This year’s Recognition Award was presented to Coalville Pet Supplies for its ongoing support of customers, charities and animal welfare projects.

Discover more on our website: https://lnkd.in/ea7nM6i9

03/08/2026

Burgess Pet Care is relaunching its Yorkshire Takeover campaign to support rescue centres across the UK.

Consumers can nominate a rescue centre to receive a share of the dog food donation fund, supported by sales of Burgess Supadog Rich in Salmon.

Last year’s campaign donated £3,500 worth of food to rescue dogs.

Read more on our website: https://www.petproductmarketing.co.uk/news/burgess-yorkshire-takeover-returns-to-support-rescue-dogs/

03/08/2026

The Buffalo Co. has launched its Poppy Collection of designer dog bowls nationwide across Jollyes stores.

The premium feeding range combines style and practicality, featuring hand-finished designs, non-slip bases and wrought-iron stands.

The launch marks further growth for the brand’s expanding range of pet accessories.

Discover more on our website: https://lnkd.in/eWksnybn

03/08/2026

PLAY9 has expanded its canine enrichment range with the launch of the Roolo Mini, a compact version of its award-winning enrichment toy.

Designed for small- to medium-sized dogs, the Roolo Mini features a smaller treat opening while retaining the same durable design and unpredictable movement as the original.

Read more on our website: https://lnkd.in/ei4YAA45

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