Pet Product Marketing

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Pet Product Marketing

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The UK’s leading media platform for pet retailers.

We provide awareness of new products and innovation to stay ahead of the trends and sell the most relevant products to today’s pet owner.

23/09/2026

Beaphar has expanded its household flea control range with an updated FLEAtec Household Flea Spray.

The spray features a new formulation, refreshed packaging and a new 300ml size, joining the existing Household Flea Powder.

Read more on our website: https://www.petproductmarketing.co.uk/new-products/beaphar-extends-household-flea-range-with-new-fleatec-spray

23/09/2026

Pedigree Wholesale is expanding its Pawtential range with two new products launching exclusively at PATS.

The new Lamb Collagen Chews and Collagen Doughnuts build on the existing collagen chew range, offering new flavours and formats for retailers.

Read more on our website: https://www.petproductmarketing.co.uk/new-products/pedigree-wholesale-expands-pawtential-collagen-chew-range-at-pats

23/09/2026

Birmingham Dogs Home will return to PATS this year with support from The Animal People Recruitment Company.

The partnership helped secure more than £45,000 worth of product donations at last year’s show.

Read more on our website: https://www.petproductmarketing.co.uk/news/birmingham-dogs-home-returns-to-pats-with-the-animal-people

23/09/2026

New Zealand pet nutrition brand Totoniks has launched in the UK with a range of dog treats and food toppers made using venison blood.

The range includes cold-pressed Blood Buds training treats and Hydration canisters, with the latter now available to UK retailers and Blood Buds due to launch at the end of October.

Read more on our website: https://www.petproductmarketing.co.uk/new-products/totoniks-launches-venison-blood-dog-range-in-uk

22/09/2026

Burgess Pet Care has named Lincs Dobermann Rescue UK and HerOES Old English Sheepdog Rehoming as the winners of its 2026 Yorkshire Takeover campaign.

The two rescues will receive donations of Burgess Supadog food to support the dogs in their care, funded through sales of Burgess Supadog Rich in Salmon.

Read more on our website: https://www.petproductmarketing.co.uk/news/burgess-names-rescue-winners-in-yorkshire-takeover-campaign/

22/09/2026

Mountain Paws is expanding its range following 30% year-on-year sales growth and a new nationwide listing with Cotswold Outdoor.

The outdoor dog brand will unveil new products at PATS 2026, including a raincoat, leather collar and lead, travel dog bed and kibble bag.

Read more on our website: https://www.petproductmarketing.co.uk/new-products/mountain-paws-expands-range-following-30-sales-growth/

10/09/2026

More than four in 10 UK shoppers would abandon an online purchase if unexpected delivery charges appeared at checkout, according to new research from Sherwen Studios.

The research found that 42% would walk away due to unexpected delivery costs, while 45% said free or cheaper delivery would make them more likely to buy online.

Read more on our website: https://www.petproductmarketing.co.uk/news/hidden-delivery-charges-costing-retailers-sales/

10/09/2026

Guinea Pig Awareness Week will return from 26–30 October 2026 with the theme ‘Happy, Healthy Guinea Pigs’.

The campaign will focus on proactive care and the five welfare needs, helping owners better understand guinea pig health and recognise potential signs of illness.

Read more on our website: https://www.petproductmarketing.co.uk/news/guinea-pig-awareness-week-returns-for-2026/

10/09/2026

Direct4Pet and StoreFeeder are celebrating 10 years of partnership after receiving an award recognising their long-standing technology collaboration.

StoreFeeder’s warehouse and order management technology has supported Direct4Pet’s growth, helping improve order accuracy, stock management and delivery performance.

Discover more on our website: https://www.petproductmarketing.co.uk/news/direct4pet-and-storefeeder-celebrate-10-year-partnership-award/

10/09/2026

The Paws Lab® has expanded its SilverTi+ pet skin and hygiene range with Skin Cleanser and Skin Repair Support.

The range also includes the recently launched Daily Protection Spray, with the full collection set to be showcased at PATS 2026 at the NEC Birmingham from 27–29 September.

Read more on our website: https://www.petproductmarketing.co.uk/new-products/the-paws-lab-expands-silverti-skin-care-range/

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