Pet Product Marketing

05/06/2026

The Buffalo Co. has launched its premium, single-ingredient buffalo treats nationwide with Jollyes.

The range includes low-odour chews and Gently Dently dental treats, designed to support canine dental health while offering a long-lasting, natural chew experience.

The rollout builds on the brand’s existing partnership with Jollyes, which already stocks its ThermaCool Bowl range.

The launch sees Jollyes customers gain access to The Buffalo Co.'s complete range of premium, single-ingredient buffalo treats, including its popular low-odour chews and innovative Gently Dently dental treats, designed to support canine dental health while providing a long-lasting, natural chew expe...

05/06/2026

Arden Grange has marked its 30th anniversary with the launch of a new Peanut Butter Tasty Paste.

The grain-free, palm-oil-free recipe is designed as a high-value reward for dogs, while also supporting training, recall, enrichment, grooming and stress-free medication🐾

Available now through the Arden Grange distribution network, the limited-edition anniversary tube has an RRP of £3.49.

02/06/2026

Beaphar has refreshed its non-brushing dental range for cats and dogs, introducing updated formulas and new packaging.

The relaunch includes products such as Plaque Away Dental Powder, Plaque Away Water Additive, Fresh Breath Spray and dental treats, designed to support pet dental care where daily brushing is not always practical.

Beaphar has relaunched its non-brushing dental range for cats and dogs with new formulas and updated packaging. Designed to be easy to shop and simple to merchandise, with competitive pricing.

02/06/2026

Searches for “dog lick mat” have reached a five-year high, rising 51% year on year, according to analysis from Years.

The rise comes as enrichment feeding continues to grow in popularity, with experts reminding owners to clean bowls, lick mats, puzzle feeders and toys regularly to help prevent bacteria, saliva and old food from building up🐾

Years' behaviour expert reveals how often dog bowls, toys and chews should be cleaned, as searches for "dog lick mat" rise 51% year on year.

01/06/2026

Benyfit Natural has launched a new range of iced treats for dogs, designed to help keep pets cool, hydrated and satisfied.

The new Benyfit Natural Iced Creams are available in three flavours: Banana & Honey, Apple & Carrot, and Blueberry & Apple.

Free from artificial additives, dairy and fillers, the range is aimed at retailers looking for a natural, seasonal treat option for dog owners.

Benyfit Natural, one of the leading brands in raw pet nutrition, has launched Benyfit Natural Iced Creams. A new range designed to support canine wellbeing and meet growing demand for natural, functional pet products.

01/06/2026

The search is on for the UK’s Nation’s Favourite Businesses.

Independent pet retailers, groomers, trainers, dog walkers and other small businesses are being encouraged to apply as part of this year’s Small Business Saturday campaign.

Applications close 30th June: https://smallbusinesssaturdayuk.com/nations-favourite-businesses

15/05/2026

Dog & Bond has expanded its make-at-home dog treat range with two new doggy ice cream flavours ahead of warmer weather.

The new Fresh Mint and Strawberry Bliss mixes are grain-free, dairy-free and made with natural, dog-friendly ingredients, using a simple “just add water and freeze” format.

British bake-at-home dog treat brand, Dog & Bond, has introduced two new doggy ice cream mixes, bringing a fresh and playful twist to treat time, ready for the warm weather.

15/05/2026

Bugalugs Pet Care has reported a landmark £25m turnover for the 2025/26 financial year, marking 354% growth over four years.

The milestone follows continued investment in operations, retail expansion and international markets, with the brand now stocked by major UK retailers including Morrisons, Tesco, Pets at Home, Waitrose, Asda, Jollyes and Sainsbury’s.

Bugalugs Pet Care has announced another a landmark year, achieving £25 million in turnover for the 2025/26 financial period.

15/05/2026

Rescue dog Wallace has been showing off his artistic side while waiting for his forever home at Mayhew in northwest London🐾

The German Shepherd and Malamute cross has learned to hold a paintbrush as part of his enrichment training, helping provide mental stimulation while building useful behavioural skills.

Mayhew, a northwest London-based dog charity, has found a new way to increase enrichment among its rescues.

15/05/2026

EU rules around dog travel are set to tighten from April 2026, closing a post-Brexit pet passport workaround used by many UK owners.

Travellers may now need an Animal Health Certificate for each EU trip, adding extra cost and admin for those taking pets abroad.

Dog owners travelling from the UK to Europe face stricter rules from April 2026, as new EU regulations look set to close a long-used workaround.