23/05/2026
Just over here minding my business having more AI conversations in one week than I have in 3 years 😅
As someone who prides herself on authenticity, it genuinely makes me sad seeing how many people are losing jobs to AI.
But honestly? I don’t see it as a threat to what I do.
Because real customers and repeat customers don’t just buy content - they buy connection, trust and people.
My clients know exactly why authentic content will always outperform copy-and-paste AI content: real stories, real experiences, real humans.
AI can support businesses, but it can’t replace genuine relationships and human connection 🤍
The idea that audiences still value human-created, authentic content is backed by growing research around trust and authenticity in AI-heavy marketing.
Tell me honestly… can you spot AI content now?
