Approach Direct Marketing

Approach Direct Marketing Based in Peterborough, the team here at Approach Direct Marketing are specialists in B2B direct and digital marketing.

Working in partnership with our clients, we create and implement sales and marketing plans, targeted to achieve key business objectives. Approach Direct Marketing Ltd is a professional business-to-business direct marketing agency. We are a ‘specialist’ telemarketing agency which provides a full range of telemarketing services from list building, market research to sales appointments. We believe ev

ery core marketing activity should have an element of telemarketing, so when integrated with other marketing activities they achieve the best results. These include email marketing, direct mail, social media and database management.

We're excited to be exhibiting at this year's Peterborough Biscuit🍪Visit us on stand D15 to find out more about our lead...
07/02/2022

We're excited to be exhibiting at this year's Peterborough Biscuit🍪

Visit us on stand D15 to find out more about our lead generation and marketing packages that are designed with your 'ideal customer' in mind👍

Our expert team and specialists act as an extension to your sales and marketing function, adding value where you need it.

We look forward to seeing you there 🤩

26/05/2021

Following developments within the business, we’re looking for an experienced freelance telemarketer to join our team.

You’d be working on a range of B2B campaigns based out of our office in Peterborough.

You must have at least 5 years’ experience in B2B telemarketing with a successful track record of converting leads. Experience of working with ACT CRM would be preferable but not essential. Top hourly rates available.

For further information on the role or to apply, email [Email hidden] or give us a call to showcase your skills 01733 330044

Most of us know when we're stressed but often when you're in that situation, it's difficult to know what to do to ease t...
22/04/2021

Most of us know when we're stressed but often when you're in that situation, it's difficult to know what to do to ease the pressure.

Are you struggling to generate sales?

Are your sales team making the best use of their time?

Are your sales team at capacity but you don't have the time to recruit?

Whatever it is that's causing you to be stressed, our team can help. Whether you have a sales team that need support or you are managing the lead generation yourself and are struggling to find the time outside of managing existing clients...

Approach Direct have a solution and with our 'cost per lead' campaign it's a win win situation as you'll only be paying for success.

Give us a call today to find out more 01733 330044 or email [email protected]

Does your business brand still reflect who you are and what you mean to your customers? Consider a blank sheet of paper ...
21/04/2021

Does your business brand still reflect who you are and what you mean to your customers?

Consider a blank sheet of paper and look at your brand as if you were starting out in business again.

Would you do something different?

If the answer is yes, then maybe it's time for that change and a rebrand.

A cohesive brand message will support your efforts to drive customer loyalty and engagement.

Alongside our graphic design and print partner, we can fully manage your rebranding project to ensure a fully integrated approach to your relaunch activity.

Now you know how your customers and the marketplace have changed, it’s time to look at what needs to be adapted within y...
20/04/2021

Now you know how your customers and the marketplace have changed, it’s time to look at what needs to be adapted within your business so you’re able to fulfil these expectations and protect you and your team for the future.

It's so true that if you change nothing, nothing will change.
Do your team need additional support to drive the sales pipeline?
Have your products and services adapted to the market? and do your audience know enough about these changes?

Before re-launching, your marketing strategy will need to be revised to ensure that your business is aligned with these changing needs.

Our marketing planning and telemarketing campaigns will help you to rebuild trust, whilst allowing loyal, lapsed and potential customers to rediscover your key benefits and customer service.

How has your business been affected negatively over the past year?Have you been presented with any new challenges that n...
15/04/2021

How has your business been affected negatively over the past year?

Have you been presented with any new challenges that need overcoming?

Have the needs of your customers changed?

Have any new opportunities presented themselves?

Before the world fully opens for business again, It's important for you to sit back and review the situation to ensure that you and your business are ready for the new world.

As part of our review process we can work with you to identify your customers’ changing needs, wants and expectations and provide them with the necessary resources to highlight your product or service as a valuable solution.

Have you checked out the funding opportunities that are available to your business? New national and local government gr...
14/04/2021

Have you checked out the funding opportunities that are available to your business?

New national and local government grants and funding initiatives have been introduced to help businesses thrive and prosper during these unprecendented times.

In Peterborough alone, we'd encourage local businesses to get in touch with @[113060118751146] and the @[375103496171112] Growth Hub. Their teams will connect you with the right help and support and funding opportunities to achieve your business aspirations. https://cpcagrowthhub.co.uk.

If you need help with planning your funding application to build your sales pipeline then get in touch.

A number of our clients have understandably found the past year challenging and with this in mind, we're launching a new...
13/04/2021

A number of our clients have understandably found the past year challenging and with this in mind, we're launching a new campaign and a new way of working to help local businesses to re-engage their audience, re-boot their sales pipeline and re-invigorate their businesses as a whole.

Industry experts are predicting that we'll all be able to hit the ground running from September onwards. B2B customers are expected to be back on track with confidence and the desire to invest in the future success of their businesses.

Check out our latest blog to ensure that your business is re-ady

Industry experts are predicting that we'll all be able to hit the ground running from September onwards. Ensure that your business is re-ady

Direct Marketing is not rocket science or a dark art.  It's just a set of simple tools and strategies that you can use w...
10/12/2020

Direct Marketing is not rocket science or a dark art. It's just a set of simple tools and strategies that you can use within your business to generate new customers.

We don't believe in blinding you with science🔬. Instead we take the expertise that you have within your business and merge it with our knowledge and experience in direct marketing and lead generation, to create a business solution that fulfils your objectives.

These are just some of the tools and services that we can offer:-

✔️A full marketing audit and strategy development
✔️An in-house or Approach Direct managed team of telesales professionals to represent your business
✔️A fully automated CRM system that integrates with your sales teams efforts
✔️A database of qualified leads that match the profile of your 'Ideal Client'
✔️Confirmed business appointments with your 'Ideal Clients'.

Get in touch and we'll help you reach, respond and retain your ideal clients

How are you getting on with your NEW BUSINESS PLAN?  Does this sound familiar...❇️ Started out with intentions of ruling...
09/12/2020

How are you getting on with your NEW BUSINESS PLAN?

Does this sound familiar...

❇️ Started out with intentions of ruling the world and having a
constant flow of new business...

❇️After 6 months the plan to build new business had to take a
back seat because managing the expectations of paying
customers was a priority

❇️Your sales team have only got a certain amount of hours in
the day and they're priorities have been to respond to hot
leads and to build relationships with their existing clients

❇️By the time existing business starts slowing down, it's too
late to think about a new business strategy to bridge the gap

If you're like many other business owners, you start out with intentions to rule the world and have a constant flow of new business. However, this isn't always possible because managing your existing business becomes a priority.

We can help take the pressure off with our telemarketing campaigns. Once we have a full understanding of your business and a profile of your 'ideal client' we can get to work in driving leads and appointment setting for your sales team.

https://bit.ly/ApproachDirectTelemarketing

You can't buy time so make sure you spend it focusing on the parts of your business that really need 'YOUR' attention.  ...
02/12/2020

You can't buy time so make sure you spend it focusing on the parts of your business that really need 'YOUR' attention.

Time is so precious and whilst money is as well, investing in building relationships with your existing customers will pay dividends through generating an ongoing sales pipeline.

Our telemarketing customer engagement campaign focuses on achieving the following goals;
- Creating a new pro-active CRM using our own in-house ACT database or updates an existing cloud-based client CRM database.
- Verifying critical contact details such as key decision maker(s), their full contact information such as job title, location, contact numbers, email address & social media profiles etc..
- Obtaining qualifying criteria such as renewal date(s), buying cycles, identify any new potential requirements and/or introduce any future promotions/new offers etc..

NOW is the time to increase your contact, build on your rapport and develop your client relationships.
Call us on 01733 330044 or email [email protected].

Wow how is it the 1st of December already? Even though it's been a year that we'll all remember for the rest of our live...
01/12/2020

Wow how is it the 1st of December already?

Even though it's been a year that we'll all remember for the rest of our lives, the whole thing seems to have flown by far too quickly - which is possibly a good thing.

Anyway on to 2021 and the huge potential that the year offers for Peterborough businesses...Whether you're a sole trader or you operate with a small team, we can help you build your sales leads through our marketing campaigns and telemarketing services. Give us a call or email us to find out more 01733 330044 [email protected]

Address

6 Flag Business Exchange
Peterborough
PE15

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441733330044

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