20/05/2025
We've said it before and we'll say it again! 10,000 is the magic number ✨
Independent restaurants need 10,000 contacts on their database to ensure a steady stream of direct orders on their own website (commission free). Yes you'll have some loyal customers who will order weekly but you'll also have alot who order much less frequently.
If the average conversion from an email campaign is around 1% (if you're lucky maybe 2% or 3%) then you'll get roughly 100 orders directly off the back of an email to 10,000 people - and for most restaurants an 100 extra orders in a weekend isn't to be sniffed at.
So if you're not getting quite as many orders as you'd like each week, ask yourself; is your database really big enough? 🤔