Calm Waters Creative

Calm Waters Creative We are a creative design studio that provides captivating designs as well as strategic business and marketing support for brands.

We collaborate with local businesses to create intuitive, custom solutions that promote brand growth.

Are you planning on hiring a website designer?Make sure ask these important questions before you get started.           ...
26/02/2022

Are you planning on hiring a website designer?

Make sure ask these important questions before you get started.

Mood board 101Mood boards are essential when it comes to forming a brand's image. They are a visual representation of th...
24/02/2022

Mood board 101

Mood boards are essential when it comes to forming a brand's image. They are a visual representation of the brand's style and concept which makes it a great reference when designing.

This is how we put ours together.

Mood board for Heart & Hound.This week we’ve been working on a creative brief that’s brought a smile to our face. Heart ...
05/02/2022

Mood board for Heart & Hound.

This week we’ve been working on a creative brief that’s brought a smile to our face. Heart & Hound is a boutique dog hotel featuring a pooch park, grooming centre and a bakery for dogs.

This luxury business needs new branding to get them started that’s classy yet approachable and friendly.

Check out our new posts over the next couple of weeks to see the finished brand package!

Good Morning, February! We made it through all 452 days of January and we are excited for a new month packed with great ...
01/02/2022

Good Morning, February!

We made it through all 452 days of January and we are excited for a new month packed with great things.

Wishing everyone a productive and joy filled month.

What are your February plans?

month

We all have our favourites...We thought you'd like to know some of our favourite creative resources. These cover a range...
22/01/2022

We all have our favourites...

We thought you'd like to know some of our favourite creative resources. These cover a range of design uses for all abilities. Even better, most of them are free!

Give them try and see what you can create with them.
We love seeing other people's design so don't forget to show us!

Branding for The Loft co-working space.The Loft is a new women’s coworking space that required a full brand creation for...
20/01/2022

Branding for The Loft co-working space.

The Loft is a new women’s coworking space that required a full brand creation for their grand opening. They wanted their branding to be fresh and modern, exuding an empowering and inspiring feel.

We started with inspirations from airy living spaces and feminine offices to build an idea of what The Loft’s brand should convey. We found that a coral and greyscale colour palette gave a bold and professional feel while still having a feminine edge. This palette paired well with the logo’s diamond icon that represents beauty and strength in working women. We also created a subway tile pattern that links the décor of The Loft’s coworking spaces with the branding itself.

We loved creating the branding for The Loft as it was a challenge to tie in so many relevant aspects into the design. What do you think?


Typography is a massively important part of design that is often easy to overlook.All aspects of fonts can easily convey...
11/01/2022

Typography is a massively important part of design that is often easy to overlook.

All aspects of fonts can easily convey the mood and personality of a brand or creation at a glance.
There are a few tips when it comes to type that will help elevate a design.

And while we believe that rules are meant to broken, these tips will always set you up well.

Repeat after us: there is no right or wrong way to run a business. Your biggest success is having a company that is runn...
30/08/2021

Repeat after us: there is no right or wrong way to run a business.

Your biggest success is having a company that is running well and that you are enjoying. If that means you have some tricks that don’t follow the mainstream, that’s ok!

The word niche is used so often but it is so valuable to business and growth. Filling that gap in the market with your unique idea, will draw in your target audience and convert them in to customers. Individuality is something that makes us all different and sets us apart from the competition. Let’s celebrate it!

It all comes down to this: no one does business like you do business. That’s why your customers will choose you.

When it comes to creating a brand logo, we follow a series of steps to ensure we create a vision that is perfect for you...
28/08/2021

When it comes to creating a brand logo, we follow a series of steps to ensure we create a vision that is perfect for you. This ensures that our logos are completely in tune with your brand strategy and will speak to your customers.

1. Create a moodboard for reference
2. Pick fonts that suit your brand’s vision and story
3. Create a black and white typographic logo
4. Create a colour logo with options of making it a combination logo

We used this very process to create the Calm Waters Creative logo. Keep a look out for our future posts diving into more detail about creating your brand identity and image or send us a DM for some advice.

Running a business can sometimes have you tied up in knots. There are many different aspects to manage to keep your busi...
27/08/2021

Running a business can sometimes have you tied up in knots. There are many different aspects to manage to keep your business sailing smoothly and growing. Keeping a hold of all the loose ends can mean you don’t end up putting your full attention in to the important things.

Sometimes you just need a few tasks taken off your hands so you can focus on your business where it needs you.

That’s where we come in. Calm Waters can sweat the small stuff for you while you drive your business. Whether it’s admin, email marketing, customer service or marketing materials, we can take things off your hands, so you have a sense of calm.

One of our favourite commissions is the Bay Brows & Beauty website.Holly wanted a stylish personable website that would ...
25/08/2021

One of our favourite commissions is the Bay Brows & Beauty website.

Holly wanted a stylish personable website that would allow her to connect with her beauty clients as well as trial selling her products.

We worked with Holly closely to build a website that reflected the beauty that she brings to her clients, all while keeping it user friendly.

With built in analytics, appointment booking links, an ecommerce page and Google Maps, the site is intuitive for both users and Holly.

Check out and www.baybrowsandbeauty.co.uk.

The logo concept for Sahara Co. the boutique hotel group. With Sahara Co’s luxurious feel and Moroccan influences, we kn...
23/08/2021

The logo concept for Sahara Co. the boutique hotel group.

With Sahara Co’s luxurious feel and Moroccan influences, we knew we had to create a logo and brand identity that reflected this.

Midnight blues, terracottas and golden hues tied with the Eponymous don’t exudes a sophisticated Arabian nights feel for the brand.

This project has us reminiscing of sunnier shoes and far away adventures.
Where’s your next travel destination?

Address

Plymouth
PL1

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