Upshot Design

02/07/2026

Brand Therapy Live.
Monday 20th July at the Courtyard by Marriott in Exeter, alongside The Samphire Club
9am for a 9.30 start. Finished by 11.30.

We’re running our first Brand Therapy event for leaders that have a business at the point of change or growth, who:
• market themselves regularly but could do with sense-checking their brand
• have a strong brand but just want to sense-check it
• have brand questions they’ve never quite got a straight answer to
• or just want to be inspired by how much value their brand SHOULD be adding to their success!

A very relaxed, networking session with a consultant with a track record for helping organisations understand and communicate their identity in a way that changes how they do business (that’s me, btw).

Only £15 per head for a limited capacity event. Get in quick.

https://lnkd.in/eeTvDZak

07/04/2026

16/03/2026

It feels like ages since I last introduced myself properly.
Maybe you’ve never seen me before.
Maybe you’ve known me for ages.

Either way, ‘hiya!’.
Here’s a little video intro just for you. 🙂

04/03/2026

Shootin with for - fun in the sun!

13/02/2026

A strong illustrative style is a great way of bringing a brand identity to life.

Here’s a great example. First Give recently launched their second major programme, One Day. Part of their strategy to reach and activate the generosity of a million young people by 2034, the dropdown day gives secondary school pupils across the country access to inspiring opportunities to give their time, skills and money to help their community.

We worked with the fabulous Dave Smith from to translate key steps in the programme into visual materials to promote the programme online, and love the energy his skill and thought process brings to the snapshots!

13/02/2026

A strong illustrative style is a great way of bringing a brand identity to life.
Here’s a great example. First Give recently launched their second major programme, One Day. Part of their strategy to reach and activate the generosity of a million young people by 2034, the dropdown day gives secondary school pupils across the country access to inspiring opportunities to give their time, skills and money to help their community.
We worked without friend Dave from to translate key steps in the programme into visual materials to promote the programme online, and love the energy his skill brings to the snapshots!

12/02/2026

I’ve just been a-thinkin. Is brand for everyone? I used to think so…

16/01/2026

We love seeing what our clients are up to and this team of superstars are making waves with their beer and community engagement work.

Get down to the tap room in Ivybridge and try their new beer!

Keep up the great work Simon and team.

05/01/2026

Mistaken Identity

Do you share your name with someone else? Someone famous? If you Google your name, who comes up?

I happen to share my name with a high profile political commentator and journalist. And if I had a pound every time someone asked me ‘ooh have you written a book?’ with a picture of his provocative book ‘Chavs’, I’d have, I don’t know, about £21 or something.

Fact is, yes. I have written a book. But not that one.

I wrote Valuable Values: How to uncover what makes YOUR business so remarkable.

A short handbook on brand values. A guide for business leaders who want to find ways to articulate their business more effectively. A thought piece on why brand values are often so criminally uninspiring. A practical process to make it easy to put into action.

I guess the choice is yours.

You could buy a book about something deeply misunderstood and misrepresented, challenge your perceptions and come out of it much more rounded and informed. Or you could buy Chavs.