Maverrik

18/09/2026

How do you create a LinkedIn newsletter that brings you clients?

I'll show you...
→ Why most newsletters don't make money.
→ How to grow your subscribers with buyers not browsers.
→ What you should share to bring inbound leads.
→ How your newsletter builds your online reputation.

17/09/2026

Sales teams using high-volume cold email are discovering AI Deadlock.

Sellers use AI to research prospects, write emails, personalise outreach and build follow-up sequences. Buyers use AI to filter those same messages. Even when outreach gets through, AI-generated personalisation can feel manufactured and buyers can recognise the pattern.

Recent cold-email datasets report human reply rates below 1.5%, with one 2026 dataset putting interested replies at 0.24% of emails sent. More than 99% failed to generate an interested response.

Instead of questioning the model, teams have added more volume, sequences, automation, AI personalisation, domains and inboxes. Some now use dozens of secondary domains and tens of inboxes per rep simply to maintain deliverability.

The problem is not sending capacity. It is relevance.

The alternative is high-value, low-volume human selling: fewer prospects, better research, stronger understanding of buyer priorities, familiarity before outreach and messages written for the individual. We are seeing double-digit response rates from campaigns built around this approach.

Familiarity matters too. One client saw response rates treble after building name recognition on LinkedIn before making a direct ask.

LinkedIn and Social Selling give salespeople a way to become familiar before outreach. The Human Selling Framework builds on three principles: familiarity first, buyer thinking and human hyper-personalisation.

AI should remove CRM admin, reporting, research and repetitive tasks so salespeople have more time to prospect and have sales conversations.

The answer to AI Deadlock is not more automated outreach. It is using AI to create more time for human selling.

16/09/2026

14/09/2026

Your LinkedIn network is decaying. Harsh, but true. Every 18-24 months, about half your connections become irrelevant – they’ve changed roles, retired, or simply moved on. That decay directly impacts your content performance and your ability to generate inbound leads.

This isn't just about collecting contacts. It’s about building proximity to your ideal clients and fostering relationships that actually bring in business. It requires consistent, deliberate action, not just a one-time clean-up.

Dean breaks down exactly why and how to build a dynamic, lead-generating network. If you're looking to build sustained demand, Dean's got some practical tactics.

When I’m training sales teams to use LinkedIn to build their pipeline, I emphasise how critical is that you connect with prospects. Whilst LinkedIn offer InMail as a way to reach your prospects without connecting, having worked with over 100 sales teams, I can count on on hand the people that has ...

11/09/2026

How do you get clients on LinkedIn in 2026?

I'll walk you through the 3-step process that makes getting clients a rinse and repeat exercise rather than banging your head against a brick wall.

So, if you want more clients from LinkedIn, it's not working how you'd want it to right now - Ill show you what you need to do to make LinkedIn your No.1 source of new business.

11/09/2026

A live session on building a self-running organic growth system for SMBs.

🔍 Website SEO that compounds without constant manual effort.

👤 LinkedIn profile optimisation, so your profile works as hard as you do.

⏳ Outbound that runs without eating up your week.

If growth in your business still depends heavily on your own time, this one's worth an hour.

04/09/2026

I’ve generated more than 125,000 organic leads in 6 years.

I’ve closed more than $10m in new business just using my LinkedIn profile.

This week, I’ll show you exactly what I’m doing to get that - without spending hours daily on LinkedIn.

03/09/2026

In this episode, Dean sits down with Dave Falkner, who's spent years at Maverrik moving from graphic design into sales and now trains sales teams and business owners on LinkedIn all over the world. Dave walks through his journey from hand-folding 20,000 letters as a print apprentice to closing hundr...