Colour247

Colour247 Colour247 is an award winning creative design company, providing ideas and designs for advertising a

14/04/2022

Time to unwrap our latest TV Commercial for Wookey Hole Caves.
The majority of the advert was created in 3D and FX added in post. This is the first TV advert for Wookey Hole Caves that uses their new branding which is being rolled out this year.
HAPPY EASTER !!
Have a great Easter break and good luck on the Easter Trail if you're visiting Wookey 😀

Colour247 specialise in TV adverts and we love creating them for holiday attractions. Contact us and we'll help your company create a video advert to help boost your sales.

24/12/2021

DAY24 CHRISTMAS COMMERCIAL COUNTDOWN
Christmas Eve and the last of our Christmas Commercial Countdown of adverts that we have produced over the last few years.

Day 24 brings an advert made with genuine outtakes from the filming of the Dick Whittington Pantomime advert for Bristol Hippodrome starring Brenda Edwards and Andy Ford. This advert for me brings across the joyful experience of creating TV adverts for such variety of clients and working with such wonderful people.

We would like to thank all the crew, cast and clients .... HAPPY CHRISTMAS !

Enjoy your break, if you get one and we look forward to a Happy New Year !

# pantomime

23/12/2021

DAY23 CHRISTMAS COMMERCIAL COUNTDOWN
It's Christmas party time !! ... or at least it usually is. Back in the day, pre-Covid (and hopefully post Covid) we were asked to put together the Day 23 cheeky commercial for Christmas Parties with "Bad Santa".
We built a small section of roof (1.5m) and chimney for Santa to sit on in front of a green screen. The rest was put together in post production.

22/12/2021

DAY22 CHRISTMAS COMMERCIAL COUNTDOWN
Rolling on through Christmas to the last of our Boxing Day sale adverts for Day 22.

A follow-up in the Festival Park campaign featuring the Phillips family Christmas framed within a bauble.

Festival Park ran with four key messages across their Christmas campaign, starting with Christmas shopping, then late night shopping, Sale starts and finishing with this Sale Now On.

For the last couple of days we're going to be back to the fun side of Christmas.

21/12/2021

DAY21 CHRISTMAS COMMERCIAL COUNTDOWN
Following on from Day 20 this is the second advert from a campaign for Dick Whittington at the Bristol Hippodrome. It features Kitt (David Hasselhoff was unable to get to UK in time for filming schedule) driving through various parts of Bristol at night. Two advantages with it being at night, Tinkerbell shows up on a darker background and not so much traffic.
Why did we include another advert similar to Day 20 .. because we can :)
And because we wanted to get across that having a simple campaign with a couple of similar adverts gives a little more interest to viewers, enables you to run with a slightly different message and sometimes filming both versions on the same day or using similar graphics can be an economic way of creating two adverts.

21/12/2021

DAY20 CHRISTMAS COMMERCIAL COUNTDOWN
We've started to feel a bit more in the spirit of Christmas so Day 20 takes us back to the first of two fun panto adverts for Dick Whittington starring David Hasselhoff alongside Andy Ford.

Unfortunately due to schedules David was unable to make any filming prior to Christmas so we designed the commercial to include the next best thing ... Kitt from the 1982 series Knight Rider starring David Hasselhoff.
We filmed Kitt driving around Bristol in a through the night shoot.

20/12/2021

DAY19 CHRISTMAS COMMERCIAL COUNTDOWN
We've included this older advert for its boldness from the client. Many regional advertisers play it safe and miss out on attracting attention for their product. UKBW wanted to be bold and different, to stand out in the crowded world of bathroom retailers.

The advert was shot in the showroom and outside in the car park. The high tech rain was created with a hose.

It's interesting to note how attitudes of gender stereotyping have moved in a positive direction and that this commercial now feels a bit uncomfortable.

18/12/2021

DAY18 CHRISTMAS COMMERCIAL COUNTDOWN
For some people Christmas can be a financial headache and Day18 brings a helping hand in the form of a Bristol Credit Union advert. They wanted a simple and cost effective advert to be shown on ITV West (HTV) over the Christmas period.

With Covid making the logistics and cost of filming more difficult many advertisers have been turning to animation during 2021. In this commercial, the coins were created in Cinema4d and the majority of the advert was animated using After Effects. Voiceover artists have their own recording equipment too, so there's hardly a need to leave the studio.

17/12/2021

DAY17 CHRISTMAS COMMERCIAL COUNTDOWN
Looks like Boxing Day Sales are not just around the corner but are here already with Harrods Boxing Day Sale starting today!

Day 17 brings the Festival Park Boxing Day Sale advert which continued their "Elf" theme from Day8. Festival Park advertised their sale with two "elf on the shelf" like cheeky elves cutting more than just prices.
It was surprisingly tricky to shoot white cutouts on a white background and light for the two elves in the foreground.

Here's something to chew over ...... why is it that when we use scissors to cut paper, our mouths open and close ? (check out the jaw movement of the elf on the left :)

16/12/2021

DAY16 CHRISTMAS COMMERCIAL COUNTDOWN
With a "Winter Warmers" theme, Day 16 brings a Winter Sale commercial for Park Furnishers. With thanks to stock footage the opening sequence was built to be easily changed throughout the season. Each of the furniture still images were also dropped into a template we created which broke the image up and added movement creating an efficient commercial template for the client to use during the rest of the year.

If you are thinking of advertising on TV, "Winter Warmers", especially open fires need careful consideration for inclusion in TV adverts. Hanging items or combustable objects too close to the fire may be considered a fire risk and are not able to be shown.

I wonder if open fires in commercials will become a thing of the past as their green credentials are considered ?
🎄

15/12/2021

DAY15 CHRISTMAS COMMERCIAL COUNTDOWN
SALE SALE SALE
Day 15 and the sales are taking off - This simple Festival Park TV advert was built in Cinema 4d and put together using After Effects, Premiere and Audition.
A big consideration for Christmas commercials on a tight deadline is making sure everyone involved in the commission, creation and production process understands that Christmas is a busy time for advertising on TV and along with Christmas closedowns and busy ClearCast executives the advert has to be ready for TX much earlier than other times of the year .... Just saying :)

14/12/2021

DAY14 CHRISTMAS COMMERCIAL COUNTDOWN
As we head toward Christmas the adverts start to change to the post Christmas sales.
Day14 dusts off an older commercial for Silcox, a furniture retail store, once located in Bath. Silcox were one of the first regional furniture stores to go with a more contemporary TV commercial, reflecting their more eclectic mix of stock. The adverts were played out on ITV West (HTV).

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