23/06/2026
Your email list has buyers, browsers, new subscribers, and people who forgot they signed up.
They are not the same person.
Sending them the same email is why most brands sit at 5–10% email revenue when the benchmark is 30–35%.
Segmentation isn't complicated. It's four audiences, four messages, and the discipline to stop treating your list like one person.
Swipe to see the four segments we build into every account and what changes when you use them.
Comment "SEGMENT", and we'll share our 100+ segments file with you.