16/09/2026
What's New Wednesday: Meta Launches Muse 🤖
Meta has introduced Muse, an AI-powered assistant built to support users with everyday tasks, personalised recommendations and decision-making across Facebook, Instagram and other Meta platforms.
Unlike a traditional chatbot, Muse is designed to be more proactive, using information users have shared to offer personalised suggestions and help them get things done.
For businesses, it's another sign that AI is becoming increasingly integrated into the social platforms where customers spend their time.
As social media continues to evolve, businesses need to keep up with new technology and consider how AI could change the way customers discover, interact with and buy from brands.