Salad

28/06/2023

Body and mind, intricately linked and in constant communication.

Powered by Health Hero, Symbio has its sights on becoming “the global market’s most engaging and holistic employee wellbeing platform, helping progressive organisations to understand, manage and enhance the mental and physical wellness of their people – within, and beyond, the workplace.”

We were asked to help build the brand, create the name and visual identity, shape the personality and tone of voice for the app’s chatbot and provide guidance to the in-house marketing and development teams managing the roll-out.

Read the full case study on our website, link in bio 👆

23/06/2023

Today we’re celebrating EO Day, when Employee Owned businesses come together to raise awareness of the benefits and impact of employee ownership.

The effect of our journey through Employee Ownership has been profound. It’s challenged us to take a closer look at ourselves, our proposition and our identity. It’s encouraged us to open up the dialogue and talk more about our aspirations and our future as a team.

And, we’ve felt a warm welcome from the EO community, with whom we have an almost constant discussion about the pros and cons of Employee Ownership. It’s a gloriously cooperative, purposeful and people-positive club, and we’re very proud to be a part of it.

09/06/2023

SNEAK PEEK! HealthHero recently approached us to help create a name and a brand for their new, holistic well-being app, Symbio.

Symbio’s mission is to re-imagine wellbeing, and help progressive organisations understand, manage and enhance the mental and physical wellness of their people – within, and beyond, the workplace.

We helped position the app within the wider Health Hero ecosystem, created the name, visual and verbal identity, a customisable system of illustrations which can be used across the app and marketing materials, and provided support for both development and marketing teams.

Full case study coming soon…

06/06/2023

A refreshed identity to represent cultural and commercial change.

After some twenty years we were ready for change. Seeing our process from the inside out gave us a better understanding of the challenge of adopting a new identity: daunting and exciting in equal measure! This week’s blog gives some insight into why we wanted to do it, and how we approached it.

We’re grateful to all the team who worked hard to deliver the project on brief and on time. And following his internship in 2016 and a number of collaborative projects since, we’re delighted to have worked with Perry Rowe, who helped bring our brand to life through his thoughtful, playful illustrations.

Changing our identity after some twenty years was a daunting exercise, but something we were ready for.

26/05/2023

Brand building is a whole company initiative.

When we first engaged with Passenger, they told us that they wanted everyone to get involved with the process. So we invited everyone. The whole team. Over two days of workshops, we rallied around real purpose and, as a result of the inclusive approach, we got buy in from the widest possible stakeholder group.

As a result the brand was built with insights brought by individuals who may not have otherwise had the opportunity to speak up and be heard. The visual and verbal identity is representative of their shared journey together. And the website communicates it all with clarity and consistency.

As they say... teamwork makes the dream work. Read more on the case study: https://saladcreative.com/work/passenger

19/05/2023

Allowing time for diagnosis empowers problem solvers to solve the right problem: our latest blog explores how and why strategy underpins everything we do.

https://saladcreative.com/blog/strategy-luxury-or-necessity

15/05/2023

The demise of a long-standing fabric mill had left the original Tessuti fabric collection in limbo. However, whilst seeking a unique fabric solution for an interior design project, Neil Sherring made a chance discovery and stumbled across the website of Patrick Gallagher. Deeply inspired by what he saw, a conversation ensued and the development of PG Tessuti was reborn.

We were delighted to work with these two formidable interior designers to revitalise the PG Tessuti identity, crafted to match the position and aspiration of the brand in its new form.

To bring all the visual elements together, we subsequently developed the website. Designed to tell the story behind the brand, each and every detail has been carefully curated to showcase the luxury fabric collection.

Read the full case study here: https://saladcreative.com/work/pg-tessuti

05/05/2023

We are thrilled to announce that we’ve redesigned our visual and verbal identities and launched a new website 🚀

Our new identity is a manifestation of our shared personality. Our new website is designed to illustrate our proposition, outlook and work for the benefit of our clients, partners and friends.

A decision to invest in ourselves and reflect the cultural changes within our organisation:

100% employee owned - developing our proposition that connects us to a more purposeful, people-positive mission.

Internal alignment - taking the time to understand what’s important to us, and including the whole team as contributors to the process.

A better representation of us - an identity that suits our employee ownership & the individuals who make up the team.

Visit the website and let us know what you think! https://saladcreative.com/

20/03/2023

What is Beautifully Effective?

Our mantra, our essence, our approach and what we hope to deliver

Beautifully Effective is a carefully considered response to the problem we’ve been hired to solve, the criteria under which our solution will be judged, and the craftsmanship and aesthetic we apply.

So, what does this actually mean? Let us break it down for you…

Aesthetics: Capture the eye. Ensure attention. Convey the message, powerfully.

Mechanics: Built to function better than expected. Built to last. Built to create a lasting impact.

Impact: Increase knowledge. Increase connection. Create impact, both commercially and culturally.

Beautifully Effective: Two little words to live by, everyday.

Encouraging us to be inspired by the passions held by our clients.

Giving us the opportunity to respond equally as passionately to the problem we can solve, together.

And a promise to treat their business as if it were our own.

10/03/2023

Check out our wonderful Nicole's 20 questions on Dorset Biz News Ltd today... oh how we wish you could be Prime Minister for a day!

Here’s where we shine the spotlight on a leading light in Dorset and ask him, or her, for answers to our part fun/part serious questionnaire. This time…Winspit, Chapman’s Pool or Corfe are her favourite places in Dorset; she’d like to share a car with Louis Theroux; gets angry at arrogant, r...