Caple Consulting Limited

17/09/2025

Email marketing works best when you have good or earned data — ensuring the right message ✉️ reaches the right person at the right time ⏰.

👇Read more in digital dayz blog

🔗 https://capleconsulting.co.uk/digital-marketing-blog/caple-q-and-a

26/08/2025

Sometimes you want answers from a real person with skin in the game. Here's a collection of questions about marketing that I have enjoyed answering.

Add your question, drop me a line directly [email protected]
https://capleconsulting.co.uk/digital-marketing-blog/caple-q-and-a

21/08/2025

A value proposition is a clear and concise statement that communicates the unique value your product or service offers your target audience above and beyond your competitors.
A strong value proposition provides a focal point for your marketing strategy, guiding your messaging and audience profiling.

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BLOG 📣 | Check out this article if you are working on a Digital Marketing Strategy. Get some thoughts on creating a value proposition... Read More!

21/08/2025

Creating Ideal Customer Profiles (ICPs) is pretty much the starting point for any marketing campaign or strategy. Like customer profiles they are semi-fictional representations of your ideal customers, based on research and what you know about your existing customers.

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BLOG: Here’s a breakdown of what you can get from spending time on developing Ideal Customer Profiles (ICPs). All you need to know to get started. :-)

21/08/2025

Well considered messaging in marketing is essential to convey a brand’s identity and product benefits while engaging a target audience and influencing their decisions.

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Blog post:📣Well considered messaging in marketing is essential to convey a brand’s identity and product benefits while engaging a target audience. Read more

17/04/2024

In the dynamic world of Search Engine Optimisation (SEO), keeping up with the latest tactics can feel like chasing a moving target. Algorithm updates, new features, and ever-evolving search behaviours constantly reshape the landscape. But amidst all the noise and advice (note the irony that this is essentially another piece of advice), I ask myself, Do SEO fundamentals still hold weight?

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📣 BLOG: Discover why SEO fundamentals are still crucial in 2024 - Learn how to maintain your edge in the ever-evolving digital landscape. Check It Out. ✅

17/04/2024

In the fast-changing world of digital marketing, staying ahead of the curve or just keeping up, can feel overwhelming. But fear not, fellow marketing warrior! This strategy checklist equips you with the essential steps to change it up and plan a robust digital marketing strategy that will keep your results on track.

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BLOG 📰: Build It (Better) And They Will Come: A Digital Marketing Strategy Checklist - Read this blog in 2 Mins. :-)

17/04/2024

I was intrigued by a Seth Godin podcast episode that talked about the Gartner Hype Cycle. After a year of reading lots of different views from across the industry and helping test AI app development amid the buzz around this latest big thing, I wondered how AI sits within that.

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BLOG 📰: After a year or so of AI Hype 🗣️. I wondered how Artificial Intelligence sits within the Gartner Hype Cycle - Here's a quick article about that.

17/04/2024

What are Google Algorithm Updates?

Google makes updates to the search engine algorithm, affecting how websites rank in search results. These updates are made specifically to improve the overall search experience by rewarding high-quality, relevant content with more prominent or feature rich search positions and penalizing websites that use manipulative optimisation tactics (Black Hat SEO) or provide poor user experiences.

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BLOG: Check out the impact of the latest Google Updates and review the previous updates and what they meant for SEO. Cheers, Steve.