PDG Advertising

30/05/2026

We are hiring at PDG Advertising, looking for a new Digital Marketing Manager for our Belfast office. 👀

We're growing!

Over the past few years we've had the privilege of working with businesses across the UK, Ireland, North America, and beyond, helping them generate leads, grow revenue, and scale through paid advertising.

As we continue to expand, we're looking for a Digital Marketing Manager to join our team in Belfast.

This role is ideal for someone who enjoys the blend of:

🔎 Google Ads
🤳 Meta Ads
💃 TikTok Ads
🗺️ Strategy & optimisation
🗣️ Client communication
📈 Data & performance analysis

We're looking for somebody who is proactive, detail-oriented, and genuinely enjoys improving results through testing, learning, and continuous optimisation.

📍 Belfast City Centre (Hybrid)
💷 £25,000 - £35,000 depending on experience.
🏠 3 Days Home-Working
⏰ Flexitime
📈 Genuine opportunity to grow with the business

If you know somebody who would be a great fit, please tag them below or share this post.

Interested candidates can apply on the website www.pdgadvertising.com, via Indeed or send a CV directly to us at [email protected]

19/05/2026

Our Belfast team @ PDG Advertising.

In this photo lives decades of experence in...

Advertising Strategy
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
Email Marketing
Performance Analytics

All based in Belfast City Centre.

Thank you to Stephen McCracken for our recent photoshoot, we love the new photos and headshots!

www.pdgadvertising.com

09/04/2026

Over the past year, we’ve managed over £2M in paid ads across Meta, Google, TikTok and more.

And honestly, a lot of what people think works in advertising… just doesn’t anymore.

Last year I broke this down in Business Eye:

Advertising in 2025: What’s Actually Working (and What’s Dead Weight)

A few things that are very clear right now:

• “Set and forget” automation kills performance
• Creative fatigue is happening faster than ever
• First party data is no longer optional
• Scaling too fast destroys efficiency

What’s interesting is none of this is really about platforms.

It’s about understanding the customer journey properly.

That’s still where most businesses go wrong.

Since this was published, if anything, these trends have only accelerated into 2026.

What trends are you seeing in paid advertising right now?

www.pdgadvertising.com


Business Eye Magazine
PDG Advertising

And thank you Richard Buckley / Business Eye for including us, really appreciated it.

24/03/2026

Scaling Meta Ads sounds simple.

Just increase the budget… right?

Wrong.

We recently saw a campaign performing well, until the budget was doubled overnight.

What happened next?

• CPMs spiked
• Conversions stalled
• Performance dropped fast

This is where most brands go wrong.

Meta’s algorithm doesn’t reward aggressive scaling, it punishes instability.

Here’s what actually works:

• Increase budgets gradually (20–30% every 48–72 hours)
• Duplicate winning ad sets instead of overloading one
• Refresh creative consistently to avoid fatigue
• Use cost controls to protect CPA as you scale

Scaling isn’t about spending more.

It’s about scaling correctly.

Get it right → you compound performance
Get it wrong → you burn budget fast

If you're scaling Meta ads (or planning to), this is where the real game is.

Full breakdown here:

Scaling Meta (Facebook) ads is one of the biggest challenges advertisers face. Many brands assume that simply increasing the budget will yield more results—but that’s not how Meta’s algorithm works.In fact, scaling too fast can destroy your campaign performance, leading to skyrocketing CPMs, p...

05/02/2026

A special day for me today, absolutely honoured to have been invited to judge the Young Enterprise NI regional market competition in my hometown of Craigavon at Rushmere Shopping Centre.

A brilliant experience alongside Cathy Morrison and the wider YENI team, and my co-judge Michael Savage, seeing firsthand the creativity, confidence, and innovation in the pitches from the students.

I mentioned to a few of the other judges that events like this genuinely give me real optimism for the future. It’s clearly in safe hands with such engaged, passionate, and articulate young people, many of whom are already building businesses aimed at improving lives and helping others.

01/01/2026

Wishing you a healthy, ambitious, and successful year ahead.

— PDG Advertising

28/12/2025

You’ll start to see a new PDG logo appearing over the coming days.

It’s a small visual change that represents a bigger internal one, clarity, confidence, and a continued focus on doing the work properly.

Same team. Same standards. New chapter.

25/12/2025

What a year.

This one stretched us.
Challenged us.
Sharpened us.

2025 was about depth over noise. Better thinking. Better questions. Better outcomes.

A few things we’re proud of this year at PDG Advertising:

• Helped brands scale across Google, Meta, TikTok & LinkedIn, with performance still front and centre

• Built clearer reporting, smarter dashboards, and less guesswork for our clients

• Expanded into new sectors, new markets, and more ambitious briefs

• Strengthened the team with people who genuinely care about craft, clarity and standards

• Learned (sometimes the hard way) what actually moves the needle in 2025

We’ve also been quietly working on something else...

A refinement.
A reset.
A clearer expression of what we stand for.

Same principles.
Sharper edges.

You’ll see more of that in the new year.

To our clients, partners, suppliers and everyone who trusted us this year, thank you.

2026 is already in motion.

-PDG