Adore Socials

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Do you jump on trends? Here's 3 you can do this week ... 1 - CORN 🌽 ‼️Top trending!👉 How to make it your own?Use the s...
12/09/2022

Do you jump on trends? Here's 3 you can do this week ...

1 - CORN 🌽
‼️Top trending!
👉 How to make it your own?
Use the soundtrack to talk about a person, activity or task you like/enjoy.
👀 Find it here: https://buff.ly/3RqzbU4

2 - IN/OUT ✅ ❌
⏰ The perfect trend if you are short on time ...
👉 How to make it your own?
Capture a few seconds of video then add text overlay listing what's "in" and what's "out".
👀Find it here: https://buff.ly/3REtD8n

3 - CAN WE GET THE BILL, PLEASE? 🖋
🧋 Make it fun and personable (mine for this would def be iced coffee) ...
👉 How to make it your own?
Add text saying what you enjoy!
👀 Find it here: https://buff.ly/3BmsQ6Q

What's your favourite TikTok trend right now?

Since deciding to build more of a personal brand on LinkedIn these are the top 3 tips I would give to anyone who wants t...
09/09/2022

Since deciding to build more of a personal brand on LinkedIn these are the top 3 tips I would give to anyone who wants to start posting on LinkedIn but isn't sure what to do to get going ...

Here are some ways Boohoo are nailing their social media ... 👉 They stay relevant irrespective of what is happening in t...
08/09/2022

Here are some ways Boohoo are nailing their social media ...

👉 They stay relevant irrespective of what is happening in the wider industry
👉 They understand their audience and how to be relatable to them
👉 They build community value & give back

What brands do you think are nailing social media right now?!

Brands will always make sure they have a full marketing strategy in place & the same should be for their social media ma...
07/09/2022

Brands will always make sure they have a full marketing strategy in place & the same should be for their social media marketing!

No matter what your goal is on social media you need to define a clear foundation from creating a social media strategy. Not only will this help define your key goals but it will also give you a step by step method on how to achieve these goals AND learn from everything you do!

Often social media managers are expected to achieve X amount of followers in X amount of time. Whereas instead a social media manager should be looking at WHERE the company wants to go, HOW they are going to get there & WHAT is needed to achieve this. It's all about achievable goals that are measurable and it all starts with creating that core strategy foundation.

Here are some (not all) of the KEY elements you need in your social media strategy ...

Can you believe it's almost September?! 🍂 Whether you're celebrating 🦁 or already way too excited for 🥞 (No? Just m...
26/08/2022

Can you believe it's almost September?! 🍂

Whether you're celebrating 🦁 or already way too excited for 🥞 (No? Just me? 👀 🙈) ... get your content ready with this list of national holidays for September 2022!

Remember - you can save this post to come back to it later.. 🙌

25/08/2022

NEW EPISODE - Listen to discover what success metrics are on social media and how you can avoid the common mistake of only looking at "vanity metrics".

Apple Podcast: Social Media, Made Simple
Episode #4: https://buff.ly/3wv4DZb

🧐 Have you ever wondered if you actually really need a social media strategy in place? Take a look at my top reasons why...
16/08/2022

🧐 Have you ever wondered if you actually really need a social media strategy in place?

Take a look at my top reasons why you absolutely need a social media strategy for your brand & what they actually do! 👀

🤓 Read it here: https://buff.ly/3QyDFXW

Want to have a chat? Pop me a message today! ☎️

Happy Monday! With a new week we can start some new goals. Want to give your social media a boost? Follow these 3 steps ...
15/08/2022

Happy Monday! With a new week we can start some new goals. Want to give your social media a boost? Follow these 3 steps each day this week to get yourself going! ☄️

Social media takes time, nurturing and a tailored strategy to fully succeed and see results. Want to find out more? Let's have a chat! ☕️💭

FREE social media marketing tools YOU should be using! 👀👇💥 To celebrate it being Friday I am sharing my top 8 (yes - 8!...
12/08/2022

FREE social media marketing tools YOU should be using! 👀👇💥

To celebrate it being Friday I am sharing my top 8 (yes - 8!!) totally free tools that you can use TODAY to start improving your social media ... 💥

Read all about them in my latest blog post here: https://buff.ly/3QOhyNB

Serious about social media and how it can help you and your brand? Why not pop me a message and let's chat! 💭☕️

Ever scrolled through your LinkedIn feed and noticed you're getting delivered loads of great content from all the pages ...
11/08/2022

Ever scrolled through your LinkedIn feed and noticed you're getting delivered loads of great content from all the pages you've followed?

No? That's because that isn't how content is delivered anymore!

Content is delivered through engagement. I'm going to reword my question for you ....

Ever scrolled through your LinkedIn feed and seen lots of great content that your connections have engaged with?

Yes!

Stop worrying about follower numbers and start focussing on engagement. That's how you will get your content seen by more people and in turn perhaps even gain some more followers!

Not sure how to increase that engagement or what statistics to actually focus on? Pop me a message - let's chat!

CONTENT PILLARS - Are they important? Simple answer - YES Long answer - YES Without content pillars in your social media...
10/08/2022

CONTENT PILLARS - Are they important?

Simple answer - YES

Long answer - YES

Without content pillars in your social media strategy you have no structure to the content you share. You want the content that you share to resonate with your audience and keep them interested - you don't want to share the same messaging or content that you think looks great but in fact content you already know your audience is seeking.

A content proposition strategy with structured and weighted content pillars allows you to have a structure to follow when planning your content for the month ahead.

Examples could be:
Pillar 1 - Brand messaging (this can encompass messaging around brand awareness to fun office incentives - give that personality to your brand).
Pillar 2 - User generated content (Interviews with customers, customer images, reviews...).
Pillar 3 - Sales Focussed (This pillar you would focus on the sales related messaging for example offers you are running that month or incentives to buy from you etc).

This would then mean that your content would need to incorporate these 3 core messages and avoid you getting caught up in one repetitive or *needless of a better word* boring content that essentially wastes your time and effort.

Remember .... content doesn't win - optimised content wins! Let your content do the work for you!

INSTAGRAM ENGAGEMENT TIPS - My top 3 tips that you can start using today to increase your engagement on the platform! 1 ...
09/08/2022

INSTAGRAM ENGAGEMENT TIPS - My top 3 tips that you can start using today to increase your engagement on the platform!

1 - CONSISTENCY
This is absolutely KEY and is all about being achievable and realistic. Don't say to yourself "I'm going to post once a day if you simply cannot post once a day". Think about what you can action and, more importantly, what you can stick to. I promise it will pay off!

2 - ENGAGE
You want engagement but aren't engaging yourself? Get scrolling!! The key to building a relationship with other accounts and therefore boosting engagement, reach and visibility is to engage with them first. Give yourself a set time each day, whether it's while you are having your morning coffee or just at the end of your lunch break, and take 10 minutes to go through and actively engage with other accounts. Oh and commit to the engagement - don't go through and just like loads of posts - add value!! Comment your thoughts, start a conversation.

3 - BEFORE & AFTER TRICK
We all know how much the algorithm changes on Instagram but one thing that is consistently the same is how the platform views YOUR activity. If you post and ghost then the algorithm will notice you aren't active on the platform and aren't actively engagement so you're already doomed in the algorithm. Try this trick ... know you are going to post at 4pm? Pop on at 3:45 and start engaging and keep popping back on actively for that next hour or so. Keep that time as your GO GO GO time to really boost engagement - not only by actively replying quickly to any activity on your post but also to other posts on the platform. Trust me - it works!

Which is your favourite tip?! Are you going to give these a try?

Let me know!

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Portsmouth

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Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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