Royal Wares

10/08/2023

👋 How do I pick the emojis that go into my posts? I don't...

🤔 I have a really simple solution that relies on almost no brain power or effort.

🧠 I ask chat GPT to do it, then I just need to sense check it.

Have fun.

09/08/2023

❌ No your results can't be guaranteed ❌

🚀 Marketing is a process, not a product. Your marketing experts will assess your current position, the feasibility of your goals, how you get there and commit as much time to push you in that direction as you have budget for.

🔄 Things will change along the way, the marketing landscape will change, new competitors will rise up, old competitors will disappear, where people go to find products/services will change, how people search will change.

🎯 A good marketing person can identify how to make progress and move you towards your goals, but there are too many variables outside their control to guarantee the outcome.

🐱‍👤 Stop listening to companies that say they'll guarantee you to the top of Google, there's only 1 top spot on Google, this logic breaks down immediately the moment 2 companies claim they can guarantee you into that position.

08/08/2023

🐢 "How do I build my social media following slowly?" 🐢

I've never heard anyone ask that, but that's what you should be asking.

It took me 10 years to grow my LinkedIn to 4.5k and the majority of that was organically over time based on people I had some real world interaction with.

I've gotten better at it though, my network grows at a much faster rate now than it did before, but not as fast as it will do in the future, because traction changes over time.

✨ High-Quality Content: You have your own mind and things you have learned that other people haven't and would benefit from, do not keep it to yourself

📅 Consistent Posting: Zero likes and zero comments suck, but over time more of the right people start seeing your stuff and also you start learning what kind of things your audience want

💬 Engagement and Interaction: Make posts relevant to conversations you've had with people and tag them especially if you solved a problem they were having in your content

🤝 Networking: Use the search every week, find relevant people who may benefit from what you are posting and doing, then reach out to them and make a personal connection.

📝 Optimizing Profile: Make your profile look the part. You know there's a style that most of the LinkedIn influencers use, make use of all the tools and features LinkedIn gives you.

🔍 Using Relevant Hashtags: Do a little research on popular hashtags in your niche and theme your posts around this so you can get visibility where your content would naturally fit

🗣️ Participating in LinkedIn Groups: This one makes sense, you'll fall into smaller subsets of communities and have a voice within there.

📊 Monitoring Analytics: You'll still have to keep track of what's going on, seeing how far posts reach and what effect they have had, this feeds your own knowledge and informs your future content

07/08/2023

💥 12 real conversations from 0 engagement 💥

You are so much more visible across social media than you may believe. In the last 2 weeks I've had 12 people speak to me and specifically bring up posts that they have seen but didn't engage with, ironically some of my worst performing according to the stats.

This isn't new to me, it's happened for years but I think a lot of people are scared to post in case they get zero likes, or zero comments.

Here's what I've heard people say:

👀 I've seen a lot of your posts recently

🥋 You guys all have matching profile pictures

🧠 I saw your post on X and this is what I think...

😸 Your post on X made me post my own thoughts on the same topic

Some interactions just aren't trackable and aren't included in your social metrics.

03/08/2023

✨ I've been working on new service levels ✨

📋 Guides: These let clients do it themselves, we've created guides for each of our services and these sit behind a one-off payment to download; providing an all-in-one document for explaining the services, what work is involved, a series of steps to go through and items to check off.

📦 Packages: These let us get clients off the ground in the most cost effective way. We've put R&D into automating a common roadmaps for clients to get started with minimal manual input, this offers limited customisation initially and achieves a £500 price point which is important to a lot of clients.

🛠️ Agile: This gives our clients the most control over where their project/campaign goes. We continuously: plan, implement, review and repeat. Over the long term and this is our most common service type as clients already know the long term value of the produce they're making.

🤖 AI: These projects allow our clients to build very bespoke and specific features, critically this is the kind of work that is rolled out to existing client bases in the tens of thousands or more where the service costs are dwarfed by the scale of return allowing for much more meticulously created solutions

We recognise that clients can exist within a huge range of budgets and requirements which is why we created the varying levels of service. We have also designed our services to be incremental so we can help more people through the journey.

Starting with a self help guide can get you in the right shape to later be picked up by one of our cost effective packages which can then pave the way towards handing over the growing need for ongoing work to our agile service and finally allowing for significant investment in big features.

27/07/2023

I think X (formerly Twitter 🐥) is going to win against Threads 🧵

Threads is doing what X already did, so it'll be a drop in replacement for people who are unhappy with the Twitter take over and subsequent changes to X, but a large majority will just stay on the platform.

X is aiming to do something I've been interested in for a long time, the mega apps that work as an entire eco system. Super popular in China, I just wonder if the culture in the west is similar enough the recognise and desire that utility as that will likely be the deciding factor.

02/01/2023