Phonics Digital Marketing

Phonics Digital Marketing Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Phonics Digital Marketing, Marketing Agency, 2A TORRINGTON Road, Portsmouth.

Phonics is a Digital Marketing agency that wants to break away from confusing jargon and present Digital in a format that is easy to understand and help build confidence in products most have avoided.

Advertising on Facebook doesn’t have to be hard, and it can work for local businesses.I often hear business owners say, ...
12/10/2026

Advertising on Facebook doesn’t have to be hard, and it can work for local businesses.

I often hear business owners say, “I tried Facebook ads, but they didn’t work.” When we look at what happened, it’s often the setup, the audience, the message or what customers were asked to do next that needed a little more thought.

With an advertising budget from £2 a day, you could start putting your business in front of a targeted local audience, with a clear message and an easy way for people to enquire.

Let me show you how

Is your website for you, or for your client?This is a question I often ask business owners because I think we can all be...
12/10/2026

Is your website for you, or for your client?

This is a question I often ask business owners because I think we can all be guilty of looking at our own business through rose-tinted glasses, especially when it comes to our website.

You’ve invested time and money into creating something that looks gorgeous, has great images and is full of information about your business, so naturally you’re proud of it and want to show it off.

The problem is that sometimes we focus so much on the things we love that we overlook the things that might make it difficult for a potential client to actually use.

You know your business inside out, you understand what your services mean and you know where to find everything on your website, but someone visiting for the first time hasn’t got that knowledge.

They might have arrived because they need help with something specific, and while your website looks stunning, can they easily find what they’re looking for and understand how you can help them?

More importantly, when they decide they want to speak to you, how easy have you made it for them to call, email or fill in a form, without having to hunt around for the next step?

For me, this is where the customer journey matters, because a website can look great and make all the right noises, but if the person using it gets confused or frustrated, you could lose an enquiry before you even know they were interested.

I’m all for a website looking good, but I also want it to work for the people we’re trying to reach, and that means thinking about what they need from it as much as what we want to say.

Have a look at your website, or better still, ask someone who doesn’t know your business to find a service and work out how to enquire, then watch where they get stuck.

You might love your website, but how easy have you made it for your next client to do business with you?

Should clients have to keep paying for a service they’ve lost confidence in?I recently gave notice to my IT company beca...
09/10/2026

Should clients have to keep paying for a service they’ve lost confidence in?

I recently gave notice to my IT company because, in my opinion, the service wasn’t good enough.

The problem? A three-month notice period. That’s another £150 to a company I no longer want to work with.

I also recently spoke to a business wanting to move their marketing over to me because they were unhappy with their results. They have two months left on their contract, meaning another £2,000 with an agency they’ve lost confidence in.

I understand why contracts exist. Businesses need security, time to plan and, in some cases, a way to recover upfront costs.

But I think long tie-ins and notice periods deserve a rethink, particularly when someone wants to leave because they feel let down.

If we’re delivering a good service, communicating properly and doing what we promised, we’re giving clients a reason to stay.

When we fall short, is it fair to make them keep paying while they wait to leave?

That security for the supplier can also become a safety net for poor performance. And I don’t think that’s healthy for either side.

Clients will sometimes leave for reasons outside our control. But when someone leaves because of our service, we should be willing to ask ourselves: “Did I genuinely do my best for this client?”

If the honest answer is no, perhaps our first response should be to take responsibility and put things right.

What’s your view? Are three-month notice periods sensible business protection, or an outdated way of holding on to clients?

SAVE THE DATE – OUR 3RD ANNUAL CHARITY GOLF DAY!We’re excited to announce that our 2027 Golf Day will take place on Thur...
02/10/2026

SAVE THE DATE – OUR 3RD ANNUAL CHARITY GOLF DAY!

We’re excited to announce that our 2027 Golf Day will take place on Thursday the 15th April 2027! 📅

We’re looking forward to bringing everyone together again for a day of golf, good company and new connections.

and, of course, the Barrel of Booze!

Whether you’ve joined us before or fancy coming along for the first time, pop the date in your diary!

More details to follow, including how to book your place. For now, save the date and keep an eye out for updates. ⛳

How much video footage have you got sitting on your phone or hard drive that you’ve never used?We’re launching a new vid...
29/09/2026

How much video footage have you got sitting on your phone or hard drive that you’ve never used?

We’re launching a new video editing service to turn the footage you already have into content for your socials.

To introduce it, we’re offering an October package: 20 short social videos. To introduce the service, we’re offering an October package: 20 short social videos edited from footage you already have for just £250+VAT.

That could give you around two months of content without having to organise another filming day.

And there’s a reason to put those clips to work: Wyzowl’s 2026 research found that 63% of people surveyed would most like to learn about a product or service through a short video.

If you’ve got footage but don’t know what to do with it, send me a message and let’s have a look at what we can create.

Wayne

I’ve been looking at the meanings behind brand colours and the emotions they can create. 🎨I’d love to say we carefully c...
29/09/2026

I’ve been looking at the meanings behind brand colours and the emotions they can create. 🎨

I’d love to say we carefully chose ours with all of that in mind, but we didn’t. Somehow, they fit us perfectly.

🧡 Phonics Digital is Orange: warmth (me), impulse (me), gut reactions (me), extrovert (me, me, me). I’m starting to think orange knows me a little too well.

💜 Phonics People Partners is Purple: compassion (tick), originality (tick), respected (tick), wisdom (absolutely). That’s Leona Berry Chartered MCIPD all over.

It’s funny how our colours ended up telling our story before we realised it.

What does your brand colour say about you? And did you choose it for a reason, or did it just feel right?

Everywhere you look at the moment, agencies are talking about AI. How it is changing search, content, advertising, websi...
16/09/2026

Everywhere you look at the moment, agencies are talking about AI.

How it is changing search, content, advertising, websites and pretty much everything else we do. And yes, it is a huge change that none of us can ignore.

But AI is not the reason we are changing the way we think at Phonics. Customers are. The way people make decisions has already changed. They research more, compare more, move between platforms, read reviews, watch videos, ask other people and come back when they are ready.

That means simply being good at one platform is not enough. We need to understand how all those interactions connect and what somebody needs at each point in their decision.

Technology will continue to change. Platforms will come and go. AI will become part of almost everything. But businesses will still need to attract people, earn their attention, build trust, make it easy to buy and give them a reason to stay. That is the change I am interested in.

As client meetings go, this was a pretty good location. Benedict’s brunchbar and always great to bump into Bianca from M...
10/09/2026

As client meetings go, this was a pretty good location. Benedict’s brunchbar and always great to bump into Bianca from Mindset Maintenance UK - lets grab that coffee.

Is lead quality really the problem? The lead form has worked. Someone saw the advert, showed an interest and provided th...
09/09/2026

Is lead quality really the problem?

The lead form has worked. Someone saw the advert, showed an interest and provided their contact details.

The business then called them from a number they didn’t recognise. They didn’t answer, so the enquiry was marked as a poor-quality lead.

But recent UK research found that 69% of people always or often screen calls from unknown numbers. Separate research also found that 50% won’t answer an unexpected call.

So, is the lead really the problem or is it the follow-up process?

Before calling, send a confirmation message. Tell the person who will be calling, when they can expect the call and which number will be used.

For example: “Thank you for your enquiry. Sarah from ABC Company will call you shortly from 023 0000 0000.”

If they don’t answer, leave a clear voicemail and follow up by text or email. Try calling again at a different time and give them another way to respond.

A missed call does not automatically mean a bad lead.

Lead generation doesn’t finish when someone submits a form. That is simply where the next part of the customer journey begins.

Before switching off your campaign, take a closer look at what happens after the lead arrives.

Address

2A TORRINGTON Road
Portsmouth
PO20TP

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 4pm

Telephone

+442394008111

Website

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