In The Box Marketing

Name: In The Box Marketing
Address: Portsmouth, PO35EJ, GB
Telephone: +442393552650

Home
United Kingdom
Portsmouth
In The Box Marketing

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from In The Box Marketing, Internet Marketing Service, Portsmouth.

In The Box is a friendly, professional marketing communications agency delivering Social Media Management, Content Marketing, Paid Social, PR & Comms, Websites and Brands. At In The Box we believe that great marketing comes from within: there is marketing potential in your business, whether or not you’re able to make the most of it. We help our clients to find their voice, turning their knowledge,

expertise and stories into marketing assets that will improve their standing, reach and influence in their markets. We’ll get under the skin of your business so we can act as your marketing communications partner, managing your communications toolkit from your website blog to your social media, any additional content marketing, PR and paid social. We do it all in a way that’s simple but very high quality, with no smoke and mirrors and a belief that it’s what’s already in your business that will sell your business.

04/06/2026

After the UK government's consultation on whether to introduce a minimum age for accessing online platforms, Scotland's Children's Commissioner Nicola Killean has warned that banning under-16s from social media won't keep children safe.

She argues that a ban won't stop children going online, but may simply drive them towards less regulated and potentially more harmful online spaces.

She wants the focus to be on making platforms safer and holding technology companies accountable for the environments they've created.

Scotland's children's commissioner has warned a social media ban could drive children to less regulated or riskier parts of the internet.

02/06/2026

YouTube will now automatically label videos that contain significant AI-generated content.

It will no longer rely on creators to disclose AI use, instead using its own systems to identify and label AI-generated content.

The labels are also being moved into much more visible positions on videos and Shorts.

YouTube will now automatically label videos that use significant photorealistic AI, instead of relying solely on creators to disclose AI-generated content themselves. It's also making AI labels more prominent.

27/05/2026

LinkedIn is reportedly taking steps to reduce the reach of content that is obviously AI-generated. We approve of this because, as we all know, it’s now flooded with so-called “Thought Leadership” posts in the same robotic, stilted voice that is unmistakably AI.

It’s strange though: LinkedIn is also building more in-platform AI tools to help people create content more easily. So while trying to reduce the visibility of content that’s too obviously AI-generated, it’s also facilitating it. Um.🤷‍♂️

The company is implementing measures to limit the rise of AI slop while simultaneously rolling out more ways to incorporate the tech.

20/05/2026

Google is officially dropping FAQ rich results from SERPs (Search Engine Results Pages) because it no longer wants the pages filled with expandable FAQ panels.

It’s not a bad move: a lot of FAQ schema are less about helping users and more about trying to dominate as much screen space as possible in the results. Google isn’t removing FAQ content, just the visual SERP feature.

All it really means is that FAQs are returning to what they were supposed to be for in the first place: answering useful questions on your site.
..And now supporting AI discovery too!

Google deprecated FAQ rich results, completing a removal that started years ago. FAQ rich results were already restricted for most sites.

18/05/2026

LinkedIn is increasing its use of AI to determine what appears in your feed - not just based on what you’ve liked before, but on longer-term patterns in your behaviour and professional interests.

In fact, it’s trying to understand where your interests are heading, not just what they are now. Happily, the new algorithm means content is becoming less about gaming the system and more about whether LinkedIn understands what a post is about, and who it's relevant to.

LinkedIn to use advanced generative recommendation systems to better understand what users care about, not just in the moment, but over time.

14/05/2026

Instagram is reportedly exploring longer-form video designed for TV viewing.📺

An obvious conclusion is that the platform is thinking beyond short-form, phone-based content and moving into YouTube and streaming territory - content watched more deliberately (and counterintuitively, also more passively).

It would be a big change from the quick-scroll, attention-grabbing model Instagram was built on.

Instagram is best known for short-form, scroll-stopping content. But the app is quietly rethinking its future with long form content.

12/05/2026

👀 Apple is reportedly developing AirPods with built-in cameras.

Apparently, this isn’t for taking photos, but for acting as eyes for the Siri digital assistant, letting users ask what they’re looking at, similar to a feature in Ray-Ban Meta smart glasses.

They may become Apple’s first wearable designed primarily around the “AI era” concept: a device whose core purpose is giving AI contextual awareness of the world around you. It could help with navigation and provide in-ear guidance on landmarks.

Apple is to release a new set of AirPods with built-in cameras, a report says, and they could be here soon.

27/04/2026

Some advertisers in the US are starting to test ads in ChatGPT.

It makes sense, because it’s a high-intent, conversational channel that’s increasingly slap-bang in the middle of users’ decision-making process.

But it’s early days, with limited targeting and reporting, and little clarity on performance.

So whether it’s actually working, or just interesting, remains to be seen. There’s also a bigger question here: how do you introduce ads into something people are using for trusted answers, without undermining that trust?

Worth a read.

Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.

24/04/2026

We love content strategies, but it’s all too easy for the plans, calendars and workflows to be on point without the real work having been done.

This article makes a simple point that we can get right behind.
Good content cultures don’t live in spreadsheets, files or tools; they live in people who:

• Understand what they’re trying to say
• Are trusted and authoritative enough to say it
• Care whether content exists or not

Without that, you can produce content, but you can’t sustain it well, or for long.

Building a pool of content sources and a genuine appetite for content across the organisation is where the real work is — and it’s the hardest part.

Worth a read.

The editorial calendar fills up, and the first few pieces of your newly launched content program land well. You’re off to a good start, and the team feels

21/04/2026

There’s an app for almost everything, but this one really has us stumped.
It warns viewers about jump scares in real time.
Which begs the question:
If you’re watching a scary film, but don’t want to be surprised… why are you watching it at all?
Interesting idea though: a kind of second-screen, companion layer to what you’re watching.

The app uses iPhone Live Activities to alert you when scary scenes are about to happen, while also tracking what to watch and where to stream it.

Address

Portsmouth
PO35EJ

Telephone

+442393552650

Website

https://inthebox.marketing/

Alerts

Be the first to know and let us send you an email when In The Box Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to In The Box Marketing:

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Portsmouth?