In The Box Marketing

04/08/2026

More from our Marketing Glossary! 📚

Ever heard of keyword cannibalisation?

It happens when multiple pages on your website target the same search intent. Instead of boosting your rankings, those pages end up competing with each other, making it harder for Google to know which one to show.

That's why SEO isn't always about creating more content. Sometimes the best solution is to rewrite, merge, redirect or remove pages so each one has a clear purpose.

Less competition on your own website can mean better visibility in search.

21/07/2026

📚 New series!

In a new series of posts, we're looking at some of the more topical, loaded or otherwise intriguing marketing terms - all on subject matter that we deal with regularly.

First up: Semantic Search 🔍

Search engines don't just look for exact words anymore. They understand context and recognise when related terms are all part of the same conversation.

That's good news for every business, because it means writing naturally, demonstrating expertise and creating helpful content is more effective than forcing the same keywords onto web pages.

04/06/2026

After the UK government's consultation on whether to introduce a minimum age for accessing online platforms, Scotland's Children's Commissioner Nicola Killean has warned that banning under-16s from social media won't keep children safe.

She argues that a ban won't stop children going online, but may simply drive them towards less regulated and potentially more harmful online spaces.

She wants the focus to be on making platforms safer and holding technology companies accountable for the environments they've created.

Scotland's children's commissioner has warned a social media ban could drive children to less regulated or riskier parts of the internet.

02/06/2026

YouTube will now automatically label videos that contain significant AI-generated content.

It will no longer rely on creators to disclose AI use, instead using its own systems to identify and label AI-generated content.

The labels are also being moved into much more visible positions on videos and Shorts.

YouTube will now automatically label videos that use significant photorealistic AI, instead of relying solely on creators to disclose AI-generated content themselves. It's also making AI labels more prominent.

27/05/2026

LinkedIn is reportedly taking steps to reduce the reach of content that is obviously AI-generated. We approve of this because, as we all know, it’s now flooded with so-called “Thought Leadership” posts in the same robotic, stilted voice that is unmistakably AI.

It’s strange though: LinkedIn is also building more in-platform AI tools to help people create content more easily. So while trying to reduce the visibility of content that’s too obviously AI-generated, it’s also facilitating it. Um.🤷‍♂️

The company is implementing measures to limit the rise of AI slop while simultaneously rolling out more ways to incorporate the tech.

20/05/2026

Google is officially dropping FAQ rich results from SERPs (Search Engine Results Pages) because it no longer wants the pages filled with expandable FAQ panels.

It’s not a bad move: a lot of FAQ schema are less about helping users and more about trying to dominate as much screen space as possible in the results. Google isn’t removing FAQ content, just the visual SERP feature.

All it really means is that FAQs are returning to what they were supposed to be for in the first place: answering useful questions on your site.
..And now supporting AI discovery too!

Google deprecated FAQ rich results, completing a removal that started years ago. FAQ rich results were already restricted for most sites.

18/05/2026

LinkedIn is increasing its use of AI to determine what appears in your feed - not just based on what you’ve liked before, but on longer-term patterns in your behaviour and professional interests.

In fact, it’s trying to understand where your interests are heading, not just what they are now. Happily, the new algorithm means content is becoming less about gaming the system and more about whether LinkedIn understands what a post is about, and who it's relevant to.

LinkedIn to use advanced generative recommendation systems to better understand what users care about, not just in the moment, but over time.

14/05/2026

Instagram is reportedly exploring longer-form video designed for TV viewing.📺

An obvious conclusion is that the platform is thinking beyond short-form, phone-based content and moving into YouTube and streaming territory - content watched more deliberately (and counterintuitively, also more passively).

It would be a big change from the quick-scroll, attention-grabbing model Instagram was built on.

Instagram is best known for short-form, scroll-stopping content. But the app is quietly rethinking its future with long form content.

12/05/2026

👀 Apple is reportedly developing AirPods with built-in cameras.

Apparently, this isn’t for taking photos, but for acting as eyes for the Siri digital assistant, letting users ask what they’re looking at, similar to a feature in Ray-Ban Meta smart glasses.

They may become Apple’s first wearable designed primarily around the “AI era” concept: a device whose core purpose is giving AI contextual awareness of the world around you. It could help with navigation and provide in-ear guidance on landmarks.

Apple is to release a new set of AirPods with built-in cameras, a report says, and they could be here soon.

27/04/2026

Some advertisers in the US are starting to test ads in ChatGPT.

It makes sense, because it’s a high-intent, conversational channel that’s increasingly slap-bang in the middle of users’ decision-making process.

But it’s early days, with limited targeting and reporting, and little clarity on performance.

So whether it’s actually working, or just interesting, remains to be seen. There’s also a bigger question here: how do you introduce ads into something people are using for trusted answers, without undermining that trust?

Worth a read.

Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.