Caroline Sumners Marketing

17/03/2025

What if you didn’t need social media to grow your business?

I know. I am posting on Meta to invite you to a workshop about not needing Meta. The irony isn’t lost on me. But hey, I'm just using the system to help you break free from it.

Because let’s be honest:
❌ Your posts reach fewer people every day
❌ You’re spending more time “feeding the algorithm” than actually running your business
❌ Meta owns your audience—not you

It’s time for a more mindful, sustainable way to market.

Join Zen & the Art of Marketing Without Meta, where we’ll explore:
✅ How customers actually find businesses (hint: it’s NOT just social media)
✅ Smarter, long-term marketing strategies like SEO, email, partnerships & PR
✅ A clear, actionable plan to take back control

Ready to stop playing Meta’s game? Sign up for the workshop today.

Spots are limited—sign up now.

https://carolinesumners.com/zen-meta-event-registration/

01/03/2024

Be sure to sign this. It’s important

26/01/2024

Help me Help you!

For once, I'm taking my own advice.

I am running a short survey at the moment to understand small business owners' challenges better as they approach their marketing efforts. This will help shape future products and services.

If you can spare the time, I would really appreciate it (and anyone who enters could win an online marketing audit, which will help identify gaps and set their priorities for the year ahead)

Answer the survey here! https://carolinesumners.com/survey/

14/11/2022

Need some tips, or your Instagram needs a boost?

Check out the new blog!

Five key do's and five don'ts for your winning Instagram strategy for business growth? Read to give your Instagram marketing strategy a boost.

08/11/2022

If you are a coach and looking for some tips for marketing this might be useful.

Want to know how to establish your authority and win business as a coach. Read the blog for my 3 suggestions.

06/11/2022

I have been busy again with the blog. I believe that mindset is one of the most important factors when marketing your small business.

https://carolinesumners.com/why-marketing-your-business-is-as-much-about-mindset-as-it-is-about-strategy-tactics/

01/11/2022

My regular reminder to anyone running a business using Instagram (or other social platform) as their only method of communication with customers. Build your email list now! please 😁

12/10/2022

It’s my birthday today and so I am feeling generous, cos I’ve had a super day with fabulous friends.

Im offering a free marketing audit to 2 peeps who need help kick starting their marketing.

In case you are new here or you just forgot
I've got 20+ years of expertise in marketing, and I constantly invest in updating my skills and knowledge.

My clients seem to like what I do too.

Confident, resilient and diplomatically assertive when appropriate. I will tell you if I think you are doing the wrong thing.

Self-starter and proven track record in delivery, and accountability to deadlines.

This means I get s**t done

Especially looking to help with any of the following:

Coaches & Consultants
D2Ce-comm businesses

Comment here and dm me and I can help you create a winning marketing plan .

03/08/2022

Ask most marketers the stats they need to report to clients/bosses, and they will probably say traffic numbers, bounce rate clicks etc.

But with changes to data tracking now with us, whilst that is something to track (we need to test and learn), the era of zero-click social content is upon us.

But what is zero click content, I hear you ask?

Zero-Click content is content that offers valuable, standalone insights (or simply engaging material) with no need to click. Clicking might be what you want, but you gotta let go of the need to send people elsewhere.

Better put, the major platforms want to keep you where you are and not have you leave their ecosystem. So this means you gotta give all your content value up front and hope for the best with getting people to your website - It is one of the reasons one of the metrics I track is direct visitors to the website, not just traffic numbers. It is an informal test of brand recognition, after all.

When I say Zero clicks, I don't mean all the long 'story 'posts. I mean, yes, they have a place. But it is not just that.

What I mean is, you know that blog post you wrote that you really want people to go to your website to read? Yeah, you gotta get over that.

Instead, you need to really up your repurposing game and create some text posts summarising your blog and couple that with carousel post, video or animation graphics that teach the reader something right there and then - that they can go away with and action.

Now, this is tough cos, as most marketers will know, we need to prove ourselves all the time in numbers. But what we really to be working on is talking clients through this change and leading the way with audience and email list growth, engagement, social shares and SALES!

Thoughts? Will you try Zero click content?