BTL Creative

Name: BTL Creative
Address: Knuway House, Cranborne Road, Potters Bar, EN63JN, GB
Telephone: +441707661500

Full service graphic design agency, combining imaginative ideas with a practical, business-focused approach. Reliable. Professional. Inspirational.

We cover pretty much anything printed or online: B2B, B2C & Internal Comms.

27/02/2023

We creative types like to take a different perspective on things - which is why we arranged a team-building day climbing over the O2 in London!

19/12/2022

From World Cup to Christmas in less than a minute

14/12/2022

HOW'S YOUR BACK-END LOOKING?

CMS systems aren’t always the prettiest – certainly when compared to the front-end websites they’re driving – but to us they can be a thing of beauty.

Our client, the Jenton Group, came to us with one of the most interesting and logistically challenging projects we’ve ever worked on. We inherited 10 websites, all on different servers, and all in urgent need of redesigning and updating. Across these sites were many hundreds of products and we needed a way for them to be able to add, edit and remove content on all sites from a single log-in.

We created a fully bespoke interface on our own server and used a cloud database service so that content could be shared across all websites and controlled from a central location. Assets (e.g. product images) are cached on a worldwide network of data centres, meaning that content is delivered with the best possible performance.

The back-end interface and CMS was designed especially for this project. By creating solutions “from scratch” we can give our clients the perfect set of tools they need. This makes for a fast and intuitive workflow, with very little training needed – and none of the confusing clutter associated with off-the-shelf solutions.

02/12/2022

Are left-handers really more creative?

Left-handers have come a long way since the days when they were forced to use their right hand for writing in school – or even persecuted as being marked by Satan (the origin of the word ‘sinister’ coming from the Latin for ‘left’).

Nowadays we often think of left-handedness being associated with ‘out of the box’ thinkers, intelligent and artistic.

There’s plenty of great examples of famous left-handers:

Leonardo da Vinci…Matt Groening…Jean-Paul Gaultier…David Bowie…Jimi Hendrix…Albert Einstein – to name but a few.

And we know that the left hemisphere of the brain (which commands the right half of the body) is the ‘logical’ half, whereas the right hemisphere (which commands the left side of the body) is more visual and ‘intuitive.’

There’s also a theory that left-handers live in a world that’s largely created for and by right-handers, and therefore have to make constant adjustments – which in itself encourages more creative thinking.

So it seems that there’s plenty of evidence to suggest that this really might be the case.

Well, no.

There’s been surprisingly little scientific study of this, but the one significant piece of research, carried out with over 20,000 participants at the University of Groningen in 2019 (https://buff.ly/3B3Tbpn) found no difference in ‘creative’ activities between left-handed and right-handed people.

It did, however, find that the degree of ‘handedness’ (i.e. if somebody had a strong preference for using either one hand or the other) DID have a positive influence on creativity – regardless of whether the individual was more skilled with the left or right hand.

What do we learn from this?

I’m not sure – but we confess to being somewhat relieved…as none of us at BTL Creative is left-handed!

25/11/2022

Tidying up

We’ve all seen the images doing the rounds of how Japan’s football team left their dressing-room immaculately tidy (whilst their fans were picking up litter in the stands) after their victory against Germany.

There’s been lots of positive commentary about how well this illustrates Japanese politeness and good manners.

But it also reflects on their professionalism. And what a wonderful way to project a positive image of Japan and Japanese society.

As creatives, we’re always looking for inspiration from the world around us and lessons that we can apply to ourselves and our work. In this instance, we are reminded of the opportunities we all have to present ourselves – and our businesses – in the most positive way.

The lesson here is simple, and it applies both to dressing rooms and business communications. Present your very best face to the world. Taking a bit of extra time, and care, to polish things up and get everything uncluttered and in order will ensure that you stand out from the crowd; earning you respect and admiration.

18/11/2022

Last day of the show at Electronica Fair today - it's great to see the stand we produced for Fineline Global in action. There truly is no substitute for actually meeting prospective and existing clients in person, and trade exhibitions create the perfect environment for this.

24/10/2022

When the deadline is tight...

Here's Neal settling in for the evening to work on a super-urgent tender submission document with Andrew Squires of CBRE. They went through until around midnight, and the finished document was successfully delivered 'just in time' the following day.

Thanks to Neal, Dora and the rest of the team for going above and beyond the call of duty to ensure that we never let a client down!

12/07/2022

EVERY day is an International Day of Something if you look hard enough!

We like this one (https://buff.ly/323RJQU), because it encourages creativity, as well as taking us back to our childhoods.

07/07/2022

As with many of our ‘Copywriting Tips’, this falls into the bracket of ‘it should be obvious, so why is it so often overlooked?’

It’s not just what you say in your communications which matters. How exactly you present that information can make all the difference as to whether that information lands with your audience or not.

We could write reams on this, but this isn’t the right medium to do so (see ‘Media’ below)! Instead, we’ll limit ourselves to just 3 key tips, which are mainly geared to copywriting for marketing purposes:

1) Structure
Understand your audience’s ‘user journey’. You’re likely to be communicating in order to elicit a desired outcome – so what’s the best way to achieve that? Do you need to hit the audience with some key facts first in order to grab their attention? Will you need to back that up with some more detailed information in order to earn their trust? Or can the whole message be better encapsulated in a single, pithy phrase?

2) Media
Where is your communication going to appear? Your underlying message might be essentially the same on your website, in a brochure, on a banner ad, or on a social media post – but the way that you present it should be very different; because your audience will be interacting with each different medium with very different expectations.

3) Statements, or questions?
Consider the difference between ‘we can assist you with your copywriting’ and ‘would your copywriting benefit from some assistance?’ The former is easily skimmed over, the latter will at least require the reader to form an answer in their mind. If that answer is ‘yes’, then you’ve already taken the first step of the sales process.

Oh, and if you’ve read this far, then we should point out that you’ve demonstrated a 4th tip – that numbered lists help to make information more digestible!

01/07/2022

Back behind the camera!

Rob Threadgold at LEGENDRE UK's Dockley Road site, shooting video with Cécilia Lemaire for a forthcoming campaign about the joys of relocating to the UK to work.

28/06/2022

What's the right tender document format for YOU?

23/06/2022

Congratulations to DoraScavello (our Senior Designer), who today officially achieved UK Citizenship!

We celebrated in the studio by testing out her tea-making credentials (7/10), and judged them to still be lagging behind her exemplary cake-making skills (10/10).

We look forward to REALLY discovering her true loyalties next time England play Italy at football!

Address

Knuway House, Cranborne Road
Potters Bar
EN63JN

Telephone

+441707661500

Website

http://www.btlcreative.co.uk/

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