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Silly Goose Digital

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Silly Goose Digital

A playful agency for playful brands. Take your marketing to the next level with Silly Goose Digital🪿 Silly Goose Digital is a playful agency for playful brands.

We are a performance marketing agency with a passion for helping businesses unleash their true potential. Specialising in social media management and omnichannel marketing, we believe in the power of creativity and a dash of silliness to build remarkable brands. We believe that great brands don’t happen by chance. When you work with us, we become an extension of your existing team. We believe that

a strong partnership is what makes business and agency relationships soar. Our marketing services include; digital strategy, social media marketing and user experience consulting. Our core lies in aligning marketing with your business goals. By understanding your objectives, we sculpt strategies that synchronise efforts towards achieving your desired outcomes. Our results-driven approach ensures that every marketing move brings you closer to your business aspirations. We thrive on results-driven marketing. Armed with data-backed insights, we craft strategies that ensure every step we take leads to impactful ROI. Our commitment to informed decisions propels us to deliver success that’s both measurable and remarkable. Get in touch with us today to see how we can work together! 🪿

12/08/2024

Instagram has recently announced that they would be moving their primary metric over to views, but what does this mean? ⤵

👀 Views will now be the primary metric that is reported in Instagram Insights across ""all organic and boosted media formats which includes reels, live, photos, carousels and stories.

📈 Essentially, rather than Instagram Insights showing reach and impressions for photo-based posts and views for reels, EVERYTHING will include views as the primary metric.

💡 Views will be measured by the number of times a reel started to play or replay and the number of times a non-reel appeared on a person's screen.

📊 Other metrics such as accounts reached, accounts engaged, interactions and watch time will still be shown in Insights, but won't be as prominent as they currently are (being replaced with 'views')

🧠 But why? For months Instagram has been reiterating that follower count isn't everything and instead, they were more focused on content that people enjoy (hence their shift to sharable content and emphasising share metrics). Changing metrics over to 'views' is a good indicator of how many people are interested in your content so it isn't a surprising step.

09/08/2024

Welcome to another edition of The Quack Report! 👋 Catch up on the latest marketing news from over the past week below! 🗞️

👀 Instagram is updating its post metrics to concentrate on "Views".

✅ LinkedIn adds verification for company pages.

❌ Meta removes detailed targeting exclusions from ad campaigns.

📸 Instagram looks to block screenshots for temporary DMs.

📹 YouTube tests picture-in-picture ads on livestreams.

💸 TikTok shuts down its incentive program in Europe.

And that's your marketing round-up for this week! See you next Friday! 👋

02/08/2024

Welcome to another edition of The Quack Report! 👋 Catch up on the latest marketing news from over the past week below! 🗞️

📝 Instagram tests new Reels filter for uploads that include Notes.

🏷️ Instagram Threads is developing an improved way to access likes and saved posts.

🤖 Meta retires its celebrity-style AI bots (rip talking to Bear Grylls).

💬 Talking of AI bots, Meta launches its custom AI Bot Creation Platform in the US.

🛍️ A recent survey shows that Snapchat is a key platform for social shopping.

🔎 Instagram Threads looks at new topic discovery elements to enhance topic conversation.

And that's your marketing round-up for this week! See you next Friday! 👋

01/08/2024

Hello August! 👋

✍️ Check out all of the key dates for your August content calendar.

📆 Never miss a key date in 2024! You can also download our FREE 2024 marketing calendar here: https://sillygoosedigital.co.uk/2024-marketing-calendar/

29/07/2024

Let's take a deep dive into Jellycat's genius marketing... 🧸

Jellycat's marketing is heavily focused on an emotional connection allowing their customers to feel nostalgia, an emotional bond and use their imagination.

But what really makes Jellycat so successful are 3 main components:

→ Jellycat’s designs use an incorporation of human expressions enabling the products to give a sense of belonging to its owners.

→ The emotional attachment to the brand and the products motivates customers to buy the product and adopt brand loyalty.

→ Jellycat’s strong social media presence increases brand recall as the brand is in front of customers at all times, leading to brand memory and increased purchases.

This, paired with their brand activation techniques, is a key part of why Jellycat are so successful.

Ps. We loved putting this carousel together and obsessing over the cute Jellycats 🥺

26/07/2024

Welcome to another edition of The Quack Report! 👋 Catch up on the latest marketing news from over the past week below! 🗞️

📸 TikTok is rolling out custom thumbnails for videos.

🎶 YouTube adds an option to save music from Shorts.

❌ X is testing an option to block links in post replies.

✏️ Instagram expands its 'Notes' feature to Reels and Feed Posts.

📩 Instagram tests making the 'messenger' icon the main focus (no surprise given IG's stance on post shares and friend messaging)

💸 Meta adds a new way to incorporate offers into ads using scanning automation from your URLs.

And that's your marketing round-up for this week! See you next Friday! 👋

25/07/2024

Sometimes the simplest advice can also be the most overlooked.

Because the truth is, it's not about you. It's about your audience.

When businesses want to sell a product, they will often shout about the product features, but not talk about the benefits or communicate in a way their audience wants.

And the same goes for social media, when communicating your product or service, ensure you're communicating it in a way that makes the audience feel fulfilled, entertained or educated.

And keep in mind some key questions a customer may have:

💭 How will this product benefit me?
💭 What problems will this product solve?
💭 How will this product change my life?

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Are you looking to communicate effectively with your audience via social media? View our range of social media marketing services → https://sillygoosedigital.co.uk/what-we-do/social-media-marketing-agency/

19/07/2024

Welcome to another edition of The Quack Report! 👋 Catch up on the latest marketing news from over the past week below! 🗞️

🎶 Instagram is testing adding 20 audio tracks to Reels (get your dj mixing hat on) 🧢

🎟️ TikTok announces integration with Eventbrite allowing you to 'tag' your event to your posts similar to TikTok Shop products.

🧵 Instagram Threads API get some new elements including adding Threads to websites.

🚀 Instagram is experimenting with super-likes for stories (Tinder did it first, tho 🤭)

🎙️ Meta is testing AI comment summaries giving you an overall idea of what the comment section is saying rather than needing to read through all the comments.

🤖 LinkedIn is rolling out a feature to automate campaign creation for all users making recommendations based on your URL and LinkedIn profile.

👋 YouTube tests 'Community Spaces' giving creators a new way to connect with fans.

📸 Instagram is limiting the boosting of variable size carousels meaning carousels of any other size than square can't be boosted.

And that's your marketing round-up for this week! See you next Friday! 👋

17/07/2024

A breakdown of Made By Mitchell's marketing and how TikTok has helped the brand's success 👀

Made by Mitchell found popularity once they leveraged TikTok Shop - offering mystery bundles, Black Friday offers and live streams. They recently did a 12-hour LIVE and generated $1,000,000.

And the results speak for themselves...

📈 Sales growth of 106%.
📈 10.4 MILLION impressions.
📈 4x increase in followers.

Made by Mitchell has done an amazing job at taking advantage of platform features to build a larger audience and increase revenue. This increase has led to them becoming a cemented brand in the beauty industry and most recently, being sold in Boots stores across the UK 🇬🇧

The bottom line? Don't sleep on TikTok Shop and the impact it can have on e-commerce businesses.

15/07/2024

Did you know that 92% of UK workers use social media whilst at work with 79% of these using social media for habitually checking feeds? So why are you neglecting certain social media platforms because they're not where you think your audience exists? 👀💭

With there being several social media platforms out there, audiences use each platform slightly differently...

Think about where your audience hangs out—are they in a professional space or a personal one? 👋

For example, 49.2% of people surveyed say that they use social media for keeping in touch with friends and family with 72.6% of people saying they use Facebook, in particular, for messaging friends and family.

Other professional networks such as LinkedIn can be used to connect with those within your industry.

Your audience is where they are, whether in their personal life or at work. Keeping this in mind is crucial when you're trying to reach new customers.

12/07/2024

Welcome to another edition of The Quack Report! 👋 Catch up on the latest marketing news from over the past week below! 🗞️

📹 Instagram confirms that they are not focusing on long-form video. The Head of Instagram, Mosseri, once again confirmed that short-form video is the focus of the platform referencing that it's the best format to share with friends (reinforcing the idea that IG are focused on post shares)

🗞️ LinkedIn rolls out sponsored newsletters.

💡 Instagram shares Reels tips for Creators. This includes responding to comments within 7 days and creating 10 or more Reels per month.

🤖 New report suggests that X has a problem with bot farms (uh, oh)

🤳 YouTube tests 'Add Yours' sticker for Shorts (basically a copy of IG's 'Add Yours')

🧵 Instagram Threads shares new insights into its usage (and reaches 175 million users on its one-year anniversary). This includes the popularity of text-only content on the app and the top topic tags.

And that's your marketing round-up for this week! See you next Friday! 👋

11/07/2024

From Mark & Spencer to Mat & Alan, reactive marketing is utterly genius when done right 👋

Over the past week, several brands have been involved with their spin-off of Marks & Spencer's OG Mark & Spencer video from TikTok, with some of the reactive brand videos generating more likes than the original.

But why does this work so well?

🧠 In a Sprout Social survey, 48% of consumers said that brands showing personality helped them connect with their customers better.

🧠 It's engaging. Creating a more memorable brand and conversation.

🧠 It can help increase awareness & impressions. Due to everyone talking about it, it can help your brand be seen as people will be searching about this topic.

Stay tuned to meet Silly & Goose soon 😉👀

Address

9-10 Cross Street
Preston
PR13LT

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.sillygoosedigital.co.uk/

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