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Fifty2M

Name: Fifty2M
Address: Preston, PR18UQ, GB
Telephone: +441772346152

We are the agency with balls, for ambitious businesses and charities that want to be bigger and achieve more.

We also have a side-hustle selling a select range of branded promotional items We are a full service PR and marketing agency covering strategy, social media marketing, digital and traditional PR, advertising, creative, web design and more.

08/04/2026

Hey, charities, want us to at least 2x your money with Facebook ads?

That's what we just did over Easter for a small national cancer charity:

We turned an ad spend of £7,100 into £15,300 of donations, that's an £8,200 surplus to spend on their charitable mission.

Not only that, we recruited more than 500 new supporters in the process, many of whom will go on to give again in the future.

When done well - the right targeting, copy, creative, donation process, and conversion tracking - Facebook ads are a great way for charities to grow their revenues and supporter base.

Could your charity benefit from expertly crafted Facebook ad campaigns? Get a sense of how far your budget could go using our free calculator here https://go.fifty2m.com/free-facebook-ads-calculator-for-uk-charities then talk to us about how we can help 👍

12/02/2026

How far will your budget stretch and what results could you expect?

Facebook ads are your charity's best friend when it comes to digital fundraising. Whether you're promoting your next challenge event to maximise participants or just collecting online donations, you can reach and activate big audiences.

But how many people might you reach with your budget, and what might results look like?

Take the guesswork out of it with our new online tool, it's easy and free to use (no email required unless you ask us to send the results in a PDF) and it will tell you instantly.

🟡 Select your campaign objective
🟡 Choose from the available goals
🟡 Indicate your budget

Try it here now https://go.fifty2m.com/free-facebook-ads-calculator-for-uk-charities/

Don't forget to provide feedback on how easy and useful you found it.

06/02/2026

UK charities: instantly find out what you can achieve with Facebook ads

• select your objective
• choose your goal
• set your budget

then hit 'calculate' for the results!

Our tool will tell you what you can expect in terms of reach and conversions.

Use it to plan your next Facebook ads campaign with more confidence 👍

PS - it's FREE to use, no email required (unless you ask us to send you the results in a PDF)

See 🔗 in comments

05/02/2026

Stop trying to win your traffic back from AI tools and do this instead 👇

We're ALL missing out on organic search traffic these days thanks to ChatGPT, Google Gemini, AI Overviews in Google's search engine and other LLM tools.

And it's rubbish.

The time was when we could count on being able to attract website visitors with informational blogs, how-to guides, and listicles matched to the keywords people were typing into Google, Bing, Yahoo, and other search engines.

For instance, someone would type "how to change upvc door lock" and every DIY brand, lock manufacturer, and locksmith in the country would be vying for clicks with their guides - written instructions, instructions accompanied by step-by-step photos, and, eventually, videos too, supported by checklists and FAQ pages.

Snagging traffic got eyes on brands, showcased expertise, and would influence or even instigate purchases.

Now, the same query will tend to be asked with a much more detailed and descriptive prompt, and AI will provide all the instructions required.

The traffic for the lock businesses? Practically nonexistent in comparison.

There's no point fighting it. Instead, just roll with it and adapt.

How? As we explain in our latest blog: by building interactive online tools that address the true intent behind people's searches where there's a sniff of commercial opportunity.

Going back to our lock example, the most likely reason for someone asking how to change one? The current one is broken. A seller of replacement locks could turn this into a sale with the right online tool:

"Use our free tool to diagnose your malfunctioning lock and get expert advice on how to fix it, along with an accurate price to replace it should a repair prove impossible".

Read more, and discover why even AI says this is a smart strategy.

See 🔗 in comments.

04/01/2026

Do you run an outdoor clothing and accesories business? Want to avoid the post-Christmas slump?

We're helping to promote a unique charity fundraising walk in London that will be taking place in March, and we have created a fantastic opportunity for a business just like yours to get on board.

Being seen to genuinely support a charity and its work can do wonders for brands and is what makes Cause Based Marketing, or CBM so powerful - when it's done right.

Picture this:

Potential customers see you supporting a worthwhile cause, but in a demonstrably practical way - not just paying it lip service. Now, it's not only your products that appeal, it's your brand.

The resulting 'halo effect' creates a strong emotional pull, and that matters because most buying decisions are made with the heart first, and then rationalised by the brain afterwards.

💡𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁: nobody is convinced by vague claims like "a percentage of the proceeds go to the charity with each sale we make"; they want and need something far more transparent and tangible, not opaque 'black box' promises, whic is exactly what we've built into this scheme.

(You can read more about CBM in our blog, see link in comments).

So, back to our original question: could your business, that sells walking gear and other associated apparel to hikers and lovers of the great outdoors, benefit from a major brand boost in the next three months - you know, the lull that always follows the Christmas peak - among a massive audience of exactly the kinds of people who buy what you sell?

Then message us to start a conversation about this project, which offers you the opportunity to:

✅️ get in front of hundreds-of-thousands of potential new customers in the form of co-branded Facebook ads

✅️ put exclusive offers in front of people signing up to take part (some of whom are likely to need new walking gear in order to do so...)

✅️ gain access to participant first-party data so you can stay in touch afterwards

Your backing could be pivotal, unlocking access to the target audience and making it possible to recruit 500 participants, whilst raising £250,000 in the process to help end homelessness in the capital.

Want in? Let's talk 👍

04/01/2026

Say "goodbye" to Billable Hours, and "hello" to Outputs That Drive Valuable Outcomes.

𝗧𝗶𝗺𝗲-𝗯𝗮𝘀𝗲𝗱 𝗯𝗶𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗯𝗮𝗱 𝗳𝗼𝗿 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 (𝗹𝗶𝗸𝗲 𝘂𝘀) 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 (𝗹𝗶𝗸𝗲 𝘆𝗼𝘂). 𝗦𝗼 𝘄𝗲'𝗿𝗲 𝗴𝗶𝘃𝗶𝗻𝗴 𝗶𝘁 𝘁𝗵𝗲 𝗲𝗹𝗯𝗼𝘄.

For years, we've done what every other marketing agency does: we've charged based on the time we spend working on tasks.

But billing for work based on the time it takes us to perform those tasks doesn't account for the time we invest in 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 about them first, using decades of accumulated experience and wisdom to shape the way we do them.

And, let's face it, you don't really want be buying time - you just want results, right?

Whilst we can't guarantee those (just because there are simply too many variables we have no control over) 𝘸𝘦 𝘤𝘢𝘯 𝘨𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦 to deliver the outputs most likely to get you the outcomes you seek.

So that's why, this year, we're pivoting to an output-based pricing system. No more hourly billing - just fixed-price credits for the deliverables you need to help you grow.

Want to learn more? 𝗕𝗲 𝗳𝗶𝗿𝘀𝘁 𝗶𝗻 𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗳𝘂𝗹𝗹 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 - just head to our website, you can join our newsletter from any page 👍

31/12/2025

Unbeatable value!

29/12/2025

Charities that want to achieve great results by promoting their fundraisers on Facebook: make yourselves known!

A £6 cost per donation + average donation of £22 is a Return On Advertising Spend (ROAS) of 3.6 and a 260% Return On Investment (ROI).

These are not figures plucked from thin air, they're based on a Christmas fundraising campaign we promoted on Facebook for a small national charity in December - a time when competition for attention, clicks, and conversions is highest all year.

If you'd like help turning every £1 of ad spend into £3.60 of donations, leaving you with a healthy surplus you can use to advance your cause, get in touch 👍

23/12/2025

BREAKING: Fifty2M founder has been charged with an offence:

"Running a team, which includes talented associates and freelancers, that has consistently delivered criminally outstanding marketing results for clients in 2025."

He is unrepentant and says he'll carry on doing the same in 2026 too.

😉

Quick thanks to all the clients that have trusted us with their brands and budgets this year, the people that have done great work with and for us, and everyone else who has supported us in some way. We appreciate you all.

Have a great Christmas, see you all on the other side 🎄

20/12/2025

In 2026, charity fundraising needs to adapt; donors are fed-up with doom-and-gloom.

After 5 years of what's been dubbed 'the permacrisis' - Covid, the energy price spike, cost-of-living crisis etc - audiences are increasingly turned-off by fundraising asks that are negatively framed.

Like "Help these sick and abandoned dogs" illustrated with photos and videos of emaciated, dirty strays that look all forlorn.

Or "Help the homeless" where the focus is all on people sleeping rough on the streets.

Instead, people want more uplifting and inspiring stories of hope and joy, where donating is presented as a way to gain some personal agency in a world of suffering ("I can make a difference by giving").

If your charity marketing and fundraising tries to stick to the same old recipe, it will see dwindling donations.

08/12/2025

Heads-up charity marketing people, this comes in next month to give your email marketing a boost 🚀

Say goodbye to requiring explicit consent before you can send fundraising and marketing emails to new donors, and hello to 'Soft Opt-In' instead.

It's a long overdue and much welcome change, read about it in our latest blog where we also set out some practical things you can be considering in order to get prepared.

https://www.fifty2m.com/blog/charities-get-ready-for-soft-opt-in-email-marketing-in-2026

Address

Preston
PR18UQ

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+441772346152

Website

https://bit.ly/3HzhBZA

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