04/09/2025
B2B businesses can't afford to ignore video marketing. It boosts awareness, drives
engagement and educates audiences – in fact, 70% of B2B buyers watch videos during their buying journey.
Yet many organisations still lack a clear strategy to maximise ROI.
In our latest blog, Bri Phillips explores how to get it right.
Read the full blog on our website: www.transformcomms.co.uk/post/why-b2b-businesses-need-to-invest-in-video