Dream Agility

02/09/2026

Seasalt Cornwall has delivered record EBITDA of £12.1 million, demonstrating the strength and resilience of the Cornish retailer’s multichannel strategy despite another challenging year for the wider retail sector.

With turnover holding remarkably steady at £149m, the results show the strength of a business that continues to adapt to changing customer behaviour and an increasingly complex retail landscape.

A fantastic result in a challenging market and a great example of why having a strong multichannel strategy matters.

We’re incredibly proud to work with Seasalt and to play our part in supporting the continued development and performance.

Congratulations to the entire Seasalt team on a record result and here’s to an exciting next chapter of growth. 🎉

Read the full story here:

https://dreamagility.com/2026/09/01/seasalt-record-ebitda-multichannel-strategy/

Dream Agility

Seasalt Cornwall has delivered record EBITDA of £12.1 million, demonstrating the strength and resilience of the Cornish retailer’s multichannel strategy des ...

26/08/2026

There are now around 12.5 people competing for every paid search vacancy.

And with junior roles disappearing and more senior marketers expected to work with automation and AI, knowing the basics of PPC might not be enough anymore.

So what should you actually know about AI if you're preparing for a PPC or digital marketing interview?

We've pulled together 10 AI topics worth understanding, from AI Search and Agentic AI to ChatGPT advertising, product feeds, attribution and even the humble negative keyword.

You don't need to be an AI expert. But being able to talk confidently about how AI is changing search, advertising and the customer journey could help you stand out from the other candidates.

We've put the full list together in our latest blog:

https://dreamagility.com/2026/08/24/ppc-digital-marketing-interview-ai-topics/

We've also created a more detailed AI Interview Preparation Guide. Get in touch with the Dream Agility team if you'd like a copy.

Dream Agility

Preparing for a PPC or digital marketing interview? Discover 10 AI topics hiring managers are increasingly looking for, from AI search optimisation and Agen ...

20/08/2026

Your website traffic is falling, should you be worried? Not necessarily.

As people increasingly use ChatGPT, Gemini and other AI tools to find information, some of the searches that used to bring people to your website are happening somewhere else.

That doesn't always mean you've lost the customer.

Your content could still be influencing the decision, being cited by AI or helping someone choose your business without generating a click. The challenge is knowing the difference.

That's why looking at visibility, visits and actual business outcomes together is becoming so important.

In our latest blog, we've looked at how Google Search Console, Microsoft Clarity and GA4 each show a different part of the picture, and how businesses can start measuring AI search visibility more effectively.

https://dreamagility.com/2026/08/19/ai-search-visibility-measurement/

At Dream Agility, we're helping businesses understand what these changes actually mean for their visibility, traffic and revenue.

Is your business currently measuring what happens beyond the click?

Dream Agility

Organic search traffic is changing as AI answers replace research clicks. Learn what Google Search Console, Microsoft Clarity and GA4 each reveal and what t ...

11/08/2026

One of the most interesting new AI features in Microsoft Clarity provides a new way of looking at your website through the lens of AI.

Microsoft Clarity's new Topic Insights feature analyses your website content and highlights the topics and themes AI identifies across your pages.

Why does that matter?

As AI-powered search continues to evolve, it's becoming increasingly important to understand not only what your customers see, but also how AI systems interpret your content. The clearer your website communicates its expertise, products and services, the better positioned it is for the future of AI search.

At Dream Agility, we're always exploring new tools that help businesses improve their AI visibility, and Topic Insights is one we think is well worth exploring.

We've taken a closer look at how Topic Insights works, why it matters and how businesses can use it to better understand their website content in our latest blog:

https://dreamagility.com/2026/08/03/microsoft-clarity-topic-insights-ai-visibility/

Have you explored Microsoft's new AI features in Clarity yet?

Dream Agility

Microsoft Clarity has taken another major step into AI Search with the launch of Topic Insights. Learn how this new feature helps businesses understand thei ...

03/08/2026

If you've heard people talking about Agentic Advertising, Gemini Ads, ChatGPT Shopping or AI Advertising and wondered whether they're all talking about the same thing...

You're not alone.

AI is evolving so quickly that it's easy to feel like there's a new term every week.

The simplest way to think about it is this:

Agentic Advertising is advertising designed for AI assistants, not just human searchers.

If you're trying to understand what these changes mean for your business, we've pulled together a straightforward executive briefing covering the latest developments, what they mean in practice, and the trends worth keeping an eye on.

Read the full briefing here:

https://dreamagility.com/2026/07/07/latest-ai-advertising-executive-briefing/

Dream Agility

A simple guide to AI advertising for business leaders. Learn how ChatGPT, Google Gemini and Microsoft Copilot are changing advertising and why acting now matters.

30/07/2026

If you were planning to sell your business in the next few years, would it be attractive to a buyer?

Most business owners think about revenue, profit and customers.

But there's another factor that's becoming increasingly important: how resilient your business is.

If your enquiries rely heavily on one marketing channel, one platform or one source of traffic, that's a risk. Buyers are also looking for businesses that have diversified their lead generation and are prepared for how customer behaviour is changing.

With AI transforming the way people search and discover businesses, it's never been more important to think beyond traditional channels and future-proof your marketing strategy.

We've explored why this matters, and how it could help protect the value of your business, in our blog:

https://dreamagility.com/2026/07/01/protect-business-valuation/

Dream Agility

Discover why AI Search readiness is becoming an important factor in business valuation, due diligence, business sales and commercial lending.

27/07/2026

Your product feed could be doing a lot more work than you think.

For many ecommerce businesses, it's something that's set up once and then forgotten about.

But with Google introducing new attributes in Merchant Center and AI-powered search continuing to evolve, your product feed is becoming one of your most valuable marketing assets.

The more information you provide through your product feed, the better AI can understand, recommend and surface your products to potential customers.

Product feeds are no longer just about Google Shopping. They're becoming a key part of how products are discovered across AI-powered search and shopping experiences.

In our latest blog, we've looked at Google's new Merchant Center attributes and shared practical tips on how to optimise your product feeds for better visibility in AI search.

https://dreamagility.com/2026/06/25/how-to-optimise-your-product-feeds-for-better-results-in-ai-search/

Have you reviewed your product feed recently, or is it something that's been left running in the background?

Dream Agility

AI-powered search is changing ecommerce. Discover how to enrich your product feeds using Google Merchant Center's latest AI-focused attributes, Univers ...

22/07/2026

Google recently published its official generative AI search optimisation guide and it completely debunks a lot of the "hacks" people are trying to use to rank in AI Overviews.

The short version? AI optimisation is still just good SEO.

Google’s AI features run live searches against their normal index. That means if your page isn't already crawlable, indexable, and ranking in regular search, the AI will never see it.

Instead of chasing shortcuts, the official guide points to what actually moves the needle:

Create non-commodity content: If your pages just rehash what everyone else is saying, Google's AI has zero reason to cite you. It looks for original insight.

Get your technical house in order: Clean code, high rendering capabilities, and fast page speeds are what allow AI search crawlers to extract data cleanly.

Skip the complex files: Google explicitly notes you do not need special schema markup, content chunking, or custom llms.txt files to get cited.

We’ve cut through the noise and summarized exactly what Google's new documentation means for your digital strategy. Read our short version of the guide here: https://dreamagility.com/2026/06/22/googles-ai-search-optimisation-guide-the-short-version/

Dream Agility

Think you need a completely new AI SEO strategy? Google says otherwise. Its latest guidance confirms that the same principles behind strong SEO also drive v ...

16/07/2026

What happens when customers stop browsing websites and start asking AI to buy for them?

That future may be closer than most businesses realise.

Google's new Universal Commerce Protocol (UCP) is designed to help AI assistants like Gemini move beyond simply recommending products and towards helping users complete purchases.

While most businesses are still focused on rankings, traffic and conversions, Google is already building the infrastructure for AI-driven commerce.

We've seen similar shifts before with mobile, social media and search. The businesses that understand where customer behaviour is heading, tend to be the ones that benefit most.

The question is no longer just: "Can customers find my business?"

It's increasingly becoming: "Can AI understand, recommend and transact with my business?"

We've taken a closer look at what Google's Universal Commerce Protocol could mean for ecommerce businesses in our blog:

https://dreamagility.com/2026/06/24/google-gemini-universal-commerce-protocol/

Do you see AI agents becoming a normal part of the online buying journey over the next few years?

Dream Agility

Google's Universal Commerce Protocol (UCP) could fundamentally change how consumers discover and buy products online. As AI shopping moves from concept ...

14/07/2026

If your gym's marketing strategy is built entirely around "get fit fast" or weight loss transformations, a quiet shift in consumer behavior might be about to hit your numbers.

With GLP-1 weight loss medications becoming cheaper and more accessible, the classic psychological trigger that gets a beginner through a gym door is changing. If someone can achieve rapid weight loss without training, the immediate urgency to start a demanding sport like Brazilian Jiu-Jitsu can decline.

The subconscious question becomes: "If I’m already getting thinner, why put myself through difficult training?"

This behavioral shift could trigger an 18–24 month lag in beginner memberships. But this isn't a permanent threat, it's an invitation to pivot your messaging.

To thrive over the next decade, academy owners need to market capability over appearance. A medical prescription can reduce body weight, but it cannot replicate the unique value of a martial arts community:

It can't build confidence under pressure.

It can't teach self-defense or mental resilience.

It can't provide the earned achievement of progression and community.

The gyms that adapt will win. This means updating your onboarding, focusing marketing on identity rather than just fitness, and using smart tech to catch and book interested prospects the moment they visit your site before they talk themselves out of it.

We’ve broken down exactly how GLP-1 trends are impacting the industry and what future-focused gym owners need to do next. Read the full insights on the blog: https://dreamagility.com/2026/05/26/are-glp-1-weight-loss-drugs-quietly-impacting-beginner-numbers-in-brazilian-jiu-jitsu/

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