06/08/2026
And before anyone comes for me...
I'm not anti-AI by the way!
I will happily admit, I use it. It saves me time, helps me brainstorm ideas and gets me out of those "I have absolutely no idea what to post today" moments or even those "I know the angle I want to go with this post, but I don't know how to word it".
But somewhere along the way, it appears we have started letting AI do all the talking.
From writing the captions with those telltale signs... IYKYK 😭
The reels where beers appear from hands with 7 fingers... 👀
Those text-heavy "flyer" posts... yuk. (soz) 🤢
The graphics that all look exactly the same. ❌
And honestly...
It's becoming really obvious.🙈
Your social media starts looking like everyone else's. 🫣
Your personality disappears. 😭
Your brand loses what makes it, which is you! 👋
People don't follow your business because they want perfectly polished, AI-generated content. They follow because they want to get to know the person behind the business.
Things like
✅ Your sense of humour.
✅ Your stories.
✅ Your behind-the-scenes.
✅ Your opinions.
✅ Your wins.
✅ Your coffee order ☕
It's the little things that make people think, "I like them. I'd buy from them."
I have had several conversations with many businesses, friends, and clients, and we avoid any engagement with those posts because we know it's not you... WE WANT YOU!
So yes, use AI.
✨ Use it to spark ideas when you're wondering what to post.
✨ Use it to help you work out an angle for a particular caption.
✨ Use it to make your life easier.
But please... don't let it become your entire marketing strategy. 😂
AND ALSO.... If you're advertising an event, I'd rather see a picture of you, your bar, office, workspace, venue, or products with the info in the caption than an AI post - that way you're more likely to get my attention.
Need some help with socials? Drop me a message and let's chat!