Viva PR

Viva PR Telling your story

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The PR agency partner you’re looking for:

🔴 Storytelling with impact
🤝 Employee owned
🏆 CIPR Small Consultancy of the Year 2025 & 2026
📍 Rawtenstall, UK

06/08/2026

Got news to share? 📰

Before you reach for the "we are thrilled to announce" opener, think about if there’s a real story to tell.

Our latest podcast guest, Richard Slater, reveals what he really wants to hear in a press release and the common pitfalls PRs make when pitching a story.

Watch or listen to this week’s episode in full - it's available on YouTube, Apple Podcasts and Spotify: https://linktr.ee/vivapr

03/08/2026

The judging room at the Red Rose Awards is a great leveller.

A business turning over nine figures waits alongside a startup turning over £25k, and both are just as nervous as each other.

The event's founder, Richard Slater, shares why judging days are his favourite part of the process, and why he works the room to get everyone in the industry talking, so every business leaves with more than just an award.

Catch the full conversation with Tony on PR in the Real World, available to listen on YouTube, Apple Podcasts and Spotify now: https://linktr.ee/vivapr

He landed his first page-one scoop by chasing an ambulance through Newcastle just weeks into his training course. Today,...
31/07/2026

He landed his first page-one scoop by chasing an ambulance through Newcastle just weeks into his training course.

Today, he is the founder of Lancashire Business View and the Red Rose Awards.

If you haven't watched/listened to Tony's chat with former newsroom colleague, Richard Slater then you need to!

Richard talks pitching for awards, AI, and the £80,000 deal he watched happen over a pint.

Live now: https://linktr.ee/vivapr

You know when a plan comes together... 💡When we set up NextGen Viva we wanted to be able to give people setting out on t...
30/07/2026

You know when a plan comes together... 💡

When we set up NextGen Viva we wanted to be able to give people setting out on their careers a bit of a helping hand. To help them gain some work experience, give them a taste of what working in PR is like and hopefully make it enjoyable along the way. So when they come to apply for jobs they not only know what they're getting themselves into, they also have valuable real world experience they could put on their CV's.

As this year's NextGen intake are about to start their journey with us, we are absolutely chuffed to bits to see a year on our very first NextGener get her first job.

Maisie Pointon was a star from the start and left Viva to do an MA in PR at The University of Salford, she even came back and did another two weeks with us as part of her course earlier this year. We've stayed in touch with Maisie (part of the Next Gen programme promises regular touch points over the following six months including help and advice when i comes to job hunting) so when we saw a position going at Small City Marketing on LinkedIn, we knew it would be perfect for her and tagged her in the post.

Fast forward a few weeks and we've just had a lovely call with Jordan Price MD at Small City giving a reference for Maisie. It was also good to hear that Maisie had been singing our praises in her interview for what she learnt and the support she received - a real full circle moment.

So congratulations Maisie and well done Jordan, you've got a good one there. And for any businesses thinking about giving someone starting out in the careers some hands-on experience, do it - you never know what difference it could make.

30/07/2026

Richard Slater’s career has taken him from the newsroom all the way to founding Lancashire Business View and the Red Rose Awards, the event that annually brings over a thousand people together in the biggest room in the county.

Having spent his career on both sides of the coin, few people are better placed to tell PRs what really lands with editors and that's what makes this conversation so valuable.

Tune in to hear the full conversation with Tony on the latest episode of PR in the Real World: https://linktr.ee/vivapr

Strong internal communications is rarely an accident - it takes deliberate effort and a fair amount of trial and error a...
22/07/2026

Strong internal communications is rarely an accident - it takes deliberate effort and a fair amount of trial and error along the way.

Some of the most valuable conversations on PR in the Real World have dug into the internal side of the profession: how you keep employees genuinely engaged, steer an organisation through change, and how to hold on to trust when it's tested.

If internal comms and employee engagement are your world, these five episodes are a good place to start. Chartered Institute of Public Relations and PRCA members can log CPD points for each one completed:

1️⃣ Employee Comms: The Authentic Way – Paul Earnshaw
2️⃣ Mastering Comms – Shirah Bamber
3️⃣ Comms-led Change in the NHS – Neil Greaves
4️⃣ Employee Ownership Done Right – Caroline Noblett
5️⃣ How to Secure Employee Trust in Crisis – Alison Arnot

Watch or listen now on YouTube, Spotify or Apple Podcasts: https://linktr.ee/vivapr

21/07/2026

The biggest challenges in corporate comms aren't technical - they're human.

It's why Alison Ramsay pushes back on the instinct to over-manage a message.

She believes in giving people the complexity, having the harder conversations, and trusting them to handle it as adults.

Watch or listen to the conversation in full on YouTube, Apple or Spotify: https://linktr.ee/vivapr

17/07/2026

Ask anyone who's worked with Alison Ramsay and sooner or later they'll tell you the conversation always circles back to narrative.

It's the thread that runs through everything she talks about, such as treating employees like adults and getting serious about data. However for Alison, none of that works without a clear story underneath it first.

It's a big part of what's influenced her approach across a career spanning BAE Systems and now AWE, and why she's become such a strong advocate for comms earning a seat at the table.

Hear more from Alison on our latest episode: https://linktr.ee/vivapr

Want a career in PR but need experience to get experience? This is your chance to get that at Chartered Institute of Pub...
16/07/2026

Want a career in PR but need experience to get experience? This is your chance to get that at Chartered Institute of Public Relations Small PR Consultancy of the year 2026!

NextGen Viva offers real agency exposure, work for your portfolio and six months of mentoring after your placement.

Applications are open now, with final placement decisions by the end of the month.

Email your CV to [email protected]

https://bit.ly/vivanextgen

We have a milestone worth marking at Viva this week as Evie Venables has celebrated her graduation 🎓Evie earned a First ...
16/07/2026

We have a milestone worth marking at Viva this week as Evie Venables has celebrated her graduation 🎓

Evie earned a First Class BA (Hons) in Journalism with Public Relations from the University of Salford - a brilliant achievement!

After two months working with us part-time and seeing out the final stretch of her degree, Evie has now stepped into a full-time role.

She's exactly what we're about: investing in our people and championing the next generation of PR and comms professionals.

From all of us at Viva - congratulations 👏

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