Fuel Integrated

Fuel Integrated Strategy that guides new thinking. Creative that cuts through. Communications that connect with people.

It’s hard to believe it’s been nine years since Wayne, our Senior Front-end Developer, joined the Fuel team.The web look...
15/06/2026

It’s hard to believe it’s been nine years since Wayne, our Senior Front-end Developer, joined the Fuel team.

The web looked pretty different back then — and so did we! But Wayne has taken every change in his stride, learning, growing, and re-fuelling from coffee in his beloved Spurs mug (but don’t hold that against him).

To mark this milestone, we asked him three questions to look back on his time with us 👇

Q. What’s something non-dev-related that actually makes you a better developer?
A. Persistence—and lots of it! Not all problems immediately make sense. As a developer, you often hit bugs or scenarios where nothing works on the first, second, or even tenth try. It’s about staying with the problem, even when it’s frustrating or unclear. Every problem solved is a small win.

Q. Nine years in, what would you tell your day-one self?
A. I’d tell my day-one self that learning never really stops. In web development, you don’t learn something once and you’re done with it. The tools, frameworks, and best practices you’re using today will evolve, or be replaced, over the next few years. Keep learning, stay curious, and enjoy the ride.

Q. What’s one thing that AI will never understand about your job?
A. AI can’t understand the human side of development. Like building something exactly to a brief, only for the design or scope to change at the last minute. It can be frustrating, sometimes even disheartening, to see hours of work you’re proud of get thrown away or reworked. But it’s part of the job, adapting to humans, not just code, and the reality that requirements change.

There you have it, from the man himself. Congratulations, Wayne! 🎉

A global fintech needs a website that works as hard as it does.Temenos sells to modern audiences. Complex products, long...
10/06/2026

A global fintech needs a website that works as hard as it does.

Temenos sells to modern audiences. Complex products, long journeys, high stakes.

So we delivered strategy, UX, design, SEO, development, all under one roof.

We simplified the journeys. Restructured the architecture. Introduced conversion-focused templates and scalable content models, all on a flexible WordPress CMS that lets the team move at campaign speed.

The result: a secure, user-first platform that carries users from first click to qualified lead, and strengthens authority across every market they’re in.

A website built to perform as hard as the business behind it.

Swipe through to see how it came together. Then read the full story here: https://fuelintegrated.com/work/temenos-website-development/

28/05/2026

What this testimonial gets at means more to us than any award: that we took the time to understand the room before we designed for it. That we connected the strategy to the people you’re actually trying to reach.

To everyone who’s trusted us across the messy, exciting middle of building something…thank you. You make the work worth doing 🫶

Event sponsors always know when they've been bolted on.And it happens so easily. You're juggling a hundred things, the e...
14/05/2026

Event sponsors always know when they've been bolted on.

And it happens so easily. You're juggling a hundred things, the event is weeks away, and sponsor integration keeps getting bumped because something more urgent lands in your inbox.

Then you're in the room and you can just... feel it. The polite smile. The slightly stiff energy. They showed up, they're doing their bit, but they're not really in it.

The thing is, it really doesn't take much to change that.

Bring them in early, before the story's already written. Make activation easy for them. Give them something to genuinely own rather than just turn up for.

When that happens, everything feels different. They put more in, they shout louder about it, and the conversation next year isn't about renewing a contract, it's a springboard of excitement for what you're building together.

Unpick more of our thinking here:
https://fuelintegrated.com/insights/how-to-empower-sponsors-as-event-co-creators/

They say 13 is unlucky. We respectfully disagree 🍀13 years ago, Dean joined the Fuel team and we’ve been better for it e...
07/05/2026

They say 13 is unlucky. We respectfully disagree 🍀

13 years ago, Dean joined the Fuel team and we’ve been better for it ever since. To mark the milestone, we sat him down for four quick-fire questions (he’s a busy man!). Get to know our COO a little better.

Q. What’s the most memorable project you’ve been part of here?
A. IGEL Disrupt in Munich. Standing at the back of the room watching the opening keynote kick off with a live rock band and pyrotechnics at 9:30 in the morning...that was a proud moment. The team pulled off something genuinely special.

Q. If you could give advice to your day one self, what would it be?
A. Don’t hire smart people just to tell them what to do. Guide them, back them, get out of their way. And drop the idea that you’re supposed to have all the answers. Everyone here is still figuring it out, me included. The more you put in, the more you get back.

Q. What’s the one thing you’d never compromise on, no matter what?
A. My family. Work will always be busy, and at times stressful. But the people at home deserve the best version of you, not whatever’s left at the end of the day.

Q. If the agency was a person, who would it be?
A. Tom Hanks. Trusted, dependable, a bit of fun, and he’s got incredible range. Comedy, drama, serious stuff, absurd stuff. He shows up differently depending on what the project needs. That’s us!

Here’s to another 13 years 👏

20/04/2026

ICYMI: New website. New brand. Same us, just better dressed.
We’ve posted about this before and we’ll probably post about it again. We’re creatives. Oversharing beautiful things is kind of our love language.

Take a look if you haven’t already 👇
www.fuelintegrated.com

13/04/2026

4 days summarised in just 30 seconds. The Fuel cam captured some behind-the-scenes footage at ’s Now & Next Miami. Take a peek…

Miami to Chicago, just like that ✈️  Alex is on the ground at  .NEXT this week. Stay tuned!
07/04/2026

Miami to Chicago, just like that ✈️ Alex is on the ground at .NEXT this week. Stay tuned!

Our new site is live.A clearer view of how we think, how we work, and how we help businesses and marketing teams move wi...
02/04/2026

Our new site is live.

A clearer view of how we think, how we work, and how we help businesses and marketing teams move with confidence.

Everything we do is now easier to explore. Creative, digital, strategy, events and video. Shaped around the reality of complex organisations and the people driving them forward.

We bring clarity where it’s needed, momentum where it matters, and the kind of partnership you can rely on when the stakes are high.

Take a look. Check out the link in our bio.

Address

Top Floor, Burley House, 15 High Street
Rayleigh
SS67DY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

0 203 137 3736

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