Focal Point Advertising

Focal Point Advertising Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Focal Point Advertising, Advertising agency, 14-18 The Markham Centre, Reading.

Focal Point has been an industry leader in out-of-home advertising since 1987, helping businesses and customers deliver successful campaigns from planning through to delivery. Based in Berkshire, we are a one-stop-shop for all your out-of-home media and advertising needs and offer a full range of services including negotiating, buying, contracting, invoicing, printing, creative and production and

ex*****on. Through our strong partnerships with UK outdoor media owners, we offer a bespoke range of advertising solutions and impartial advice at highly competitive rates.

Wishing a very Happy Easter to all our clients, partners, and friends! 🐰🐥🍫
03/04/2026

Wishing a very Happy Easter to all our clients, partners, and friends! 🐰🐥🍫

In his latest article, Omar Oakes discusses the "institutional rot" threatening the UK’s online ad ecosystem. With the r...
24/03/2026

In his latest article, Omar Oakes discusses the "institutional rot" threatening the UK’s online ad ecosystem. With the rise of MFA (Made-for-Advertising) sites, brands are inadvertently funding low-quality environments that erode consumer trust. Link in comments.

Q: Why does this matter for Out-of-Home?
A: Because OOH is Brand Safe by Design. 🛡️

🤲 Visibility: 100% viewability, 100% of the time.
📌 Context: You know exactly where your ad is appearing. No "dark pools" of inventory.
👨‍👩‍👧‍👧 Publicity: Advertising in public spaces builds "Social Proof"—something an algorithm can't replicate.

As digital becomes more cluttered and less trusted, the physical world is where brands go to be seen, believed, and remembered.

19/12/2025

As the year draws to a close, a reminder of our opening hours over the festive period:

We hope you have a safe and happy Halloween! 🎃👻
31/10/2025

We hope you have a safe and happy Halloween! 🎃👻

Outdoor Advertising is a reliable and trusted advertising medium - you can't tell lies in public!All adverts are check...
14/07/2025

Outdoor Advertising is a reliable and trusted advertising medium - you can't tell lies in public!

All adverts are checked, vetted and assessed prior to posting.

Want proof? 👇

71% of consumers have taken some form of physical or online action after seeing an OOH ad, such as searching for a brand...
04/06/2025

71% of consumers have taken some form of physical or online action after seeing an OOH ad, such as searching for a brand online or visiting instore (*JCDecaux UK).

People exposed to Digital OOH are more likely to engage with a brand on their mobile devices. Some studies have shown a 38% increase in mobile engagement (*OAAA/Nielsen).

This is driven by OOH’s ability to build familiarity, which leads to brand trust, driving conversions and leading to saliency over time. OOH is a foundation layer for successful performance marketing.

When long-term ROI is a brand’s top priority, reaching and engaging new audiences is essential - and the lasting power of OOH can help achieve this.

Is your digital ROI stalling? 🤔 Marketers are under constant pressure to justify ROI, sometimes leading to a heavier rel...
02/06/2025

Is your digital ROI stalling? 🤔

Marketers are under constant pressure to justify ROI, sometimes leading to a heavier reliance on performance based digital marketing.

In Rory Sutherland's words "this obsession with attribution is a false God".

Attribution models oversimplify reality, and tend to give too much credit to the last touchpoint in the customer journey, ignoring the cumulative effect of various interactions and the overall brand experience. Context and emotion often matter more than purely data.

Out of Home advertising can provide the solution, helping brands achieve long-term trust, value and saliency through brand building, which as we know is critical for long-term ROI.

In The Long & Short of it, marketing gurus Les Binet and Peter Field's data-driven analysis shows that brand building should account for roughly 60% of the marketing budget, while performance marketing takes 40%. This split ensures long-term growth while maintaining short-term conversions.

Optimising a funnel which nobody's entering is inefficient!

You can scroll past a sponsored ad, or block a pop-up

BUT...
..you can’t unsee a billboard! 😍

23/05/2025

Great to work with the team at RBWM to help get this important message across to local residents. Big thanks to all involved!

Great to work with the team at Heartburn Cancer UK to help raise public awareness of the symptoms for oesophageal cancer...
04/03/2025

Great to work with the team at Heartburn Cancer UK to help raise public awareness of the symptoms for oesophageal cancer.

If you have suffered from heartburn for longer than three weeks, and regularly take off-the-shelf medicine for it, then you should make an appointment with your GP.

https://heartburncanceruk.org/

We hope you all have a flippin' great Pancake Day! 🥞
04/03/2025

We hope you all have a flippin' great Pancake Day! 🥞

Data from the AA/WARC 2024 forecast shows that the digital extensions of Out of Home (OOH) enjoyed a stronger growth (+1...
04/02/2025

Data from the AA/WARC 2024 forecast shows that the digital extensions of Out of Home (OOH) enjoyed a stronger growth (+13.7%), than was seen at a total channel level (10.3%), although both evidently showing strong YOY growth.

So the question is not necessarily whether you can afford to add OOH to your 2025 marketing strategy, but rather can you afford not to...

Address

14-18 The Markham Centre
Reading
RG74PE

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5pm

Telephone

+441256767837

Website

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