inframes.com

inframes.com Creative Internet Technology Our focus is on getting you more business on the internet, automating laborious processes and cost-saving. My name is Jon Ewing.

We call ourselves the Creative Technology Company - we have offered exemplary website design and development for business since 1999. I am Creative Director and you may know me from Twitter as

Who should contact me? Contact me if

a) You are already doing business on the web

b) You want to take your business to the next level

c) You can't justify the cost of an in-house web designer

but you want an internet expert on the team - someone who knows your business and you can turn to a few times every month for small changes, updates and occasional upgrade projects.

Currently second place in the SHINE virtual balloon race fundraiser for teenagers with Spina Bifida or Hydrocephalus. In...
07/04/2026

Currently second place in the SHINE virtual balloon race fundraiser for teenagers with Spina Bifida or Hydrocephalus. In 20+ years we've never come anywhere close. There's another week to go so the chances of staying near the top spot is slim, but you can watch our balloon's progress and offer your support here:
http://shinevb.co.uk/R/4UAQ

03/02/2026

Elite Interfaces Ltd are at Southern Manufacturing and Electronics 2026 in Farnborough International Exhibition Centre from today until Thursday. We shot and edited this show reel for the event, a three minute demo in two parts showcasing their highly skilled team and precision equipment in action. Find them at stand J150.

I’ve seen a lot of Black Friday ads, but this is the only one that has brought a smile to my face. Having said that, the...
27/11/2025

I’ve seen a lot of Black Friday ads, but this is the only one that has brought a smile to my face. Having said that, the grouchy part of me still hates the whole concept, which is made even worse by saying 'Shipping' instead of 'Delivery'. To be fair, this is probably just an ad for the American website repurposed for the British site, so I’ll let them off, seeing as it’s cute.

In case you don't know, uk.bookshop.org is an excellent site that really helps all those independent bookshops we all went to keep afloat but don't visit often enough, so think about buying a book or two from them this year instead of you-know-who.

Like it or not, Black Friday is an inevitable part of the sales and marketing cycle now, whether it's a push for people to buy early Christmas gifts or, in the B2B world, a last chance to bump up revenue before the festive wind-down.

Today we've been enabling Black Friday pricing for The Sherpa Van Project and you'll find black-coded 'Enhanced Offers' on Stove World UK to name just two.

And when all this is behind us, we can get on with enjoying ourselves, which is why Big Apple Hot Dogs is shifting thousands of sausages a week to the Christmas markets https://shop.bigapplehotdogs.com/hot-dogs-for-winter-market-traders

It's getting late to think about Christmas promotions, but better late than never, so if you haven't planed your email campaign or social media push, get in touch.

We've been taking part in Shine's (formerley Asbah) fundraisers for 20-odd years and the virtual balloon race is a fun w...
09/10/2025

We've been taking part in Shine's (formerley Asbah) fundraisers for 20-odd years and the virtual balloon race is a fun way for supporters to get involved. inframes.com ltd has never won anything (I think there's a bottle of champagne for the balloon that travels furthest or something) but currently one of ours balloons is No.41, which is pretty exciting in a field of over 1,700.

For those who haven't heard of Shine, they support families and individuals affected by the congenital conditions spina bifida and hydrocephalus. And if you want to support what they do, there's another virtual balloon launch next month.

You can see our plucky little balloon's race progress live here: http://shinevb.co.uk/B/OMUI

Check out cartoonist and marketing expert Tom Fishburne's short piece 'Echo Chambers, Bubbles, and Confirmation Bias' wh...
04/09/2025

Check out cartoonist and marketing expert Tom Fishburne's short piece 'Echo Chambers, Bubbles, and Confirmation Bias' which ends with this thought-provoking quote from Adam Grant's book "Think Again: The Power of Knowing What You Don’t Know":

"We learn more from people who challenge our thought process than those who affirm our conclusions. Strong leaders engage their critics and make themselves stronger. Weak leaders silence their critics and make themselves weaker."

https://marketoonist.com/2025/09/echo-chambers-bubbles-and-confirmation-bias.html

Virtue signalling alert! We have moved our account to the The Co-operative Bank, which is committed to working with comp...
31/07/2025

Virtue signalling alert! We have moved our account to the The Co-operative Bank, which is committed to working with companies that support their community and never financing the companies that pollute our planet, fail to protect human rights or discriminate in their employment policies.

I've thought for a long time that we should be moving to the Co-op but I haven't got round to it because, to be honest, changing bank accounts is a faff, isn't it? But Santander forced my hand somewhat by announcing out of the blue that they are "changing" our account, which apparently is a euphemism for charging more money.

Opening a bank account these days is very different to when we opened our first one in 1999 and I had to put on a suit and have a meeting with an account manager and explain our (let's be honest) wildly optimistic business plan. Nowadays, it's all online and my only interaction with Co-op so far has been via a web portal. Fair enough. Helping organisations to use the internet to streamline their business processes is my bread and butter, so I can't very well complain that it lacks the personal touch. It has all been pretty smooth so far.

Santander, by contrast, were a little more hands-on, but only a little. When I applied for a new business savings account a couple of years back, I had to have two telephone interviews, despite having already had an account with them for more than a decade at that time. Those conversations made it abundantly clear that they had no idea who they were dealing with, so much so that I was sheepishly asked to confirm that I have not been to prison and am not the "crazed gunman" mentioned in a report in the Colchester Gazette in 2008. I'd like it known that I have never even been to Colchester. That guy just has the same name as me. I've been called a lot of things but never a "significant risk" to the public. Apparently Santander's due diligence involves a cursory Google search.

So, I'm glad to be hitching my wagon to a bank that is more aligned with my own values. I ought to have made it a priority a bit sooner. Anyone who wants to find out what makes Co-op an ethical bank (including their policies on animal welfare, climate change, social justice, online safety and active promotion of co-operatives and small businesses) can find out more here: https://www.co-operativebank.co.uk/values-and-ethics/

Google has announced that it's closing down its goo.gl link shortening service next year, which seems premature to me.I ...
22/07/2024

Google has announced that it's closing down its goo.gl link shortening service next year, which seems premature to me.
I just clicked "share" on Google Maps and the link it gave me was to a goo.gl address. Why continue to use that address when they have no intention of maintaining it? Surely it makes more sense to phase out the applications generating those links before phasing out the links themselves?

Reading can be rightly proud of the contribution made by its university to better global awareness of climate change tha...
21/06/2024

Reading can be rightly proud of the contribution made by its university to better global awareness of climate change thanks to the "climate stripes" designed by Professor Ed Hawkins MBE.

This evening he will be at the Concert Hall, in discussion with Sky News Science and technology editor Tom Clarke. It's free to enter, but you need to book online.
If you can't be there in person, you can attend via Zoom, but you need to register by 3pm.
https://buff.ly/3RE7Dg7

19/04/2024

I'm quite often asked by clients to help figure out what's wrong when they send an email to someone and they're told it hasn't arrived.

There are a lot of possible reasons why that might happen, but it's near impossible to give an answer unless you've got more information than just the recipient's email address.

If you know the recipient's mail server is up and running, then you might reasonably assume that your own mail server could be the problem.

A great place to find out the info you need is mail-tester.com

You simply head to the Mail Tester home page and you'll see a one-time-use email address on the screen. All you need to do is copy that and paste it into your email software.

If the email you were trying to send isn't privileged or otherwise confidential then it's a good idea to send the actual email that was giving you trouble, because Mail Tester can analyse the contents and tell you if it is likely to be interpreted as spam.

But even if you don't feel comfortable doing that, this website will still give you a head start on figuring out what's wrong.

For this example, I've just pasted in an article from the BBC website.

All you need to do then is return to Mail Tester and click the Check My Score button.

The results page will tell you whether there's a problem with the mail server you're using or the contents of the email you're sending. If all you see is green ticks, then you know there's nothing wrong at your end.

And if there are any issues, there's a plain English explanation along with the more technical stuff that your IT support people will want to know.

And there's a handy link at the bottom, so if you do find a problem, you can share the results with someone who can help.

Our new website for Signature Stoves presented an unusual challenge: a fully ecommerce-enabled website where you're not ...
14/03/2024

Our new website for Signature Stoves presented an unusual challenge: a fully ecommerce-enabled website where you're not permitted to purchase anything until your account has been approved.
Signature's range of wood burning stoves is available exclusively to fireplace showrooms, with online sales strictly forbidden. Only trade account holders can purchase them online, and the site required a sophisticated price matrix that allows approved dealers to mix and match multiple stoves at increasing discount rates.
Unsurprisingly, all off-the-shelf ecommerce platforms are designed with the assumption that the seller will want to make it as easy as possible for customers to make a purchase, so Signature Stoves is something of an exception and one that I think works very well, providing an impressive product showcase for customers and encouraging stove dealerships to apply for a trade account.
In addition, I designed the brochure, which is available both in print and from the website as a downloadable PDF.

Google has quietly withdrawn the Google Cache feature from its search results. It's possible you never even knew it was ...
12/02/2024

Google has quietly withdrawn the Google Cache feature from its search results. It's possible you never even knew it was there, but it was a useful feature that allowed you to see a snapshot of a website that was otherwise inaccessible for whatever reason.

Links to the cache have been quite hidden away for a while and are now gone altogether. Official Twitter channel says Google has now decided it's no longer required. The explanation: "way back, you often couldn't depend on a page loading. These days, things have greatly improved. So, it was decided to retire it".

Ironically, within hours of reading this, I visited a website that was temporarily offline due to some sort of server glitch. But for the moment you can still find cached versions of pages by visiting "https://webcache.googleusercontent.com/search?q=cache:" plus a website URL.

Address

Alliance House, 37 Holybrook Road
Reading
RG16DG

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+448456445513

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