29/05/2026
Great content isn’t enough if search engines can’t understand it 🤖
As search bots crawl text and not audio, videos without subtitles, captions or transcripts are largely invisible to search engines.
No longer just a tool to promote accessibility; subtitles and transcripts are powerful SEO assets that give search engines the context they need to index, rank and enable your content to be found 💯
In short, adding these features will boost your brand's visibility online.
Read our guide on how to improve your SEO, GEO and AIO with subtitles and transcription here: https://matinee.co.uk/blog/how-to-improve-seo-with-subtitles-and-transcription/