Blue Array SEO

Blue Array SEO Here at Blue Array, we’re not like a traditional SEO agency. From the day we launched in early 2015

Blue Array provides boutique search engine optimisation consultancy services with the scale of an agency to some of the UK's leading brands and startups.

🤖 AI is changing the game. Is your content keeping up?As Large Language Models (LLMs) like ChatGPT and Gemini shape how ...
29/07/2025

🤖 AI is changing the game. Is your content keeping up?

As Large Language Models (LLMs) like ChatGPT and Gemini shape how users discover brands, traditional SEO needs backup. Enter: GEO (Generative Engine Optimisation) – and our brand-new C-L-E-A-R framework.

In this post, we break down the five pillars of content that resonate across humans, search engines AND AI models.

✨ Clarity

🧠 Logic

🎓 Expertise

📢 Authority

🔁 Repetition

Get actionable advice, real examples, and tips to boost your visibility in AI-generated answers.

Read the guide here: 🔗 https://ow.ly/wTNc50WmY42

Tired of technical SEO issues holding your site back? 💭Our technical SEO training course gives you the tools to fix them...
23/07/2025

Tired of technical SEO issues holding your site back? 💭
Our technical SEO training course gives you the tools to fix them.

Learn how to:
✅ Manage crawl budget
✅ Optimise for Core Web Vitals
✅ Implement structured data
✅ Avoid duplicate content traps
✅ Handle internationalisation with confidence

Led by our expert Abby Mawhinney, this practical, hands-on training is perfect for SEOs, developers and marketers who want real-world solutions.

🔗 Reserve your spot: https://ow.ly/mwN250WkcJ5

Digital PR that delivers 🔥Tasked with raising Weightmans' profile in the Family Law sector, we created a campaign that c...
22/07/2025

Digital PR that delivers 🔥
Tasked with raising Weightmans' profile in the Family Law sector, we created a campaign that cut through and earned national attention.

💡 Our campaign tapped into one of the UK’s most searched legal queries: How long does it take to get divorced?

Using search insights (including 1,000+ monthly searches for “quickie divorce”), we created a practical, expert-led guide that answered common questions, tackled causes of delay like financial and childcare disputes, and helped demystify a tricky process. 🎯

The results?
✅ Boosted visibility for Weightmans in a key practice area
✅ Delivered genuinely helpful advice to readers navigating divorce
✅ Features in over 160 high-quality publications, including This is Money, Glasgow Times, Lancashire Telegraph and many more!

Exactly the kind of impactful, search-first PR we love to execute. 🔗 https://ow.ly/6jr250WkWSw

💡 Ready to enhance your SEO career?Join our Technical SEO Training and gain the skills to diagnose, troubleshoot and opt...
17/07/2025

💡 Ready to enhance your SEO career?
Join our Technical SEO Training and gain the skills to diagnose, troubleshoot and optimise like a pro.

From crawl budget and Core Web Vitals to schema and internationalisation, you’ll take a deep dive into what matters for technical performance. 🔎

🗓️ Wednesday 15 October
⏰ 10:00 am to 1:00 pm
📍 Virtual

Book your place here: 🔗 https://ow.ly/mwN250WkcJ5

🔍 Content that connects: humans, search engines AND LLMs?Yes, it’s possible, and we’ll show you how. 👇Our latest blog po...
16/07/2025

🔍 Content that connects: humans, search engines AND LLMs?
Yes, it’s possible, and we’ll show you how. 👇

Our latest blog post introduces our C-L-E-A-R framework, designed to help brands craft content that’s:

✅ Readable for people

✅ Discoverable via traditional SEO

✅ Referenced by AI tools like ChatGPT and Gemini

From boosting your E-E-A-T to structuring content that LLMs actually understand, this guide is packed with practical tips for future-proofing your strategy.

👀 Read the full guide and discover how to create content that’s AI-visible and SEO-smart:

🔗 https://ow.ly/f03s50WmXR8

high-qualitySEO isn’t just about what you say. 💭It’s how you say it, who says it, and why it matters!Google’s definition...
15/07/2025

high-quality
SEO isn’t just about what you say. 💭
It’s how you say it, who says it, and why it matters!

Google’s definition of “high-quality” content is evolving. 👇
It’s no longer just about keywords or word count; it’s about experience.
💡 To stay ahead, think beyond the blog post..

✅ Be multimodal
Mix formats to suit different preferences and intent types

✅ Guide all readers
Use summaries, read times, headings and digestible sections to support both skimmers and deep-divers

✅ Show real expertise
Make authorship and credentials crystal clear

✅ Match format to intent
A short explainer, visual guide or calculator might outperform a 2,000-word article

A high-performing page doesn’t just rank. It guides, builds trust, and delivers value in the most effective way for its audience. 🔍

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