We Are MBC

10/09/2026

We know everyone says it, but we really mean it! 😀

10/09/2026

A humorous and moving video from two Hollywood greats about how to support someone who has received a Parkinson’s diagnosis. 👏👏👏

09/09/2026

Choosing a brand name should be fun. But it rarely is. Just ask Mazda about their minivan named after a Spanish swear word!

Here's the process we'd recommend before you fall in love with the first clever pun you think of!

Read the full breakdown. ➡️ https://wearembc.com/5-top-tips-to-get-your-brand-name-right-the-first-time/

08/09/2026

Ncam builds camera technology that lets film directors see their VFX through the lens in real-time. The problem was the power of their technology was not coming through in their brand or marketing.

So, we built a brand around the one thing that mattered: seeing the future of your creative vision, live. This came to life with our Nfinity mark inspired by an infinity tunnel, and representing the lens at the heart of Ncam's own tech.

This then translated into full brand and tone of voice guidelines, a website built to outclass the competition, and creative support at major international events.

Read our full case study on this exciting project.

➡️ https://wearembc.com/portfolios/ncam/

07/09/2026

"Write the way you talk".

If you only take one thing away from this memo on how to write by David Ogilvy make it that!

How to Write – A memo drafted by David Ogilvy on September 7, 1982, for the management to circulate as they saw fit.

04/09/2026

We're the world's smallest global design agency.

Small enough that you'll never get lost in an account handler chain. Big enough that our work has travelled a lot further than Reading!

What more is there to say? 😉

➡️ https://wearembc.com/about/

03/09/2026

Now this is scary. A new report has found AI is stopping budding creatives from developing "human judgement", the exact skill that separates average work from great creative.

If you care about the future of this industry, then this is worth reading as it shows the real cost of AI to the creative industries.

➡️ https://www.dandad.org/insights/learning/ai-report-2026


D&AD

D&AD’s AI & Creativity report is back for 2026, sponsored by Shutterstock Studios. It serves as a strategic roadmap to help the creative industry navigate the AI era with clarity and confidence.

02/09/2026

"𝗜𝗳 𝘁𝗵𝗶𝘀 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗱𝗿𝗶𝘃𝗲 𝗮 𝗺𝗮𝗿𝗸𝗲𝗱 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀 𝗯𝘆 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝗻𝘁𝗵, 𝗶𝘁'𝘀 𝗳𝗮𝗶𝗹𝗲𝗱."

We hear versions of this the whole time, and it’s one of the biggest mistakes a brand can make.

Because marketing is about so much more than stats on a spreadsheet. It works on a subconscious level, the one that tells you tells you a more expensive product must be better, or that queuing for something makes it more desirable.

The most memorable, effective marketing rarely fits neatly into a nice table full of stats. Guinness's Surfer ad barely mentioned the product. Try putting an ROI on that.

If everything you're measuring can be measured, you're probably not doing enough.

Read our full argument. ➡️ https://tr.ee/hm1rja

31/08/2026

Consumers have expressed interest in being able to fill their pet's prescriptions at their local pharmacy, which makes a lot of sense.

However, while that might be fine for regular prescriptions, the lack of veterinary knowledge poses a massive barrier to a wide scale rollout.

Consumer interest is high, but pharmacies will have to prove they can match veterinarians’ expertise and existing online pharmacies’ combination of cost and convenience.

28/08/2026

Wishing everyone a fantastic bank holiday weekend.

Back Tuesday. 😀