EvokedSet, Reading (2026)

From media, analyst and influencer relations to web marketing and online PR, we specialise in creating integrated campaigns that help you capture mindshare with the right people, and turn that attention into action - your PR into lead generation, profitable relationships and long-term success. With our results-driven communications campaigns, we're helping clients - from award-winning start-ups to

global brand leaders - connect with their markets, outshine the competition, and maximise marketing return on investment. It's what makes us different.

03/09/2026

We had somewhat of an epiphany about our business when we were writing our book, "PR & Marketing For Founders". ✍️

EvokedSet is celebrating its 20th anniversary this year 🎉, and over the two decades that we've been supporting startups and scaleups with PR and marcoms, we've always talked in terms of what we deliver. We focus on generating momentum and call this "continuous communications". 🔁

Having been on the other side of the fence as clients, we wanted to disrupt the traditional spoon-fed PR agency model ("give us some news and we'll promote it"). We wanted to take the entire marketing "problem" away for our clients.

Our role as we see it? To take ownership, be insatiably proactive, create new opportunities, maximise every activity and investment, and to never let our clients fail.

So that describes what we do. But what is the business problem we are solving? 🤔

We're often the first marketing department for our startup and spinout clients. We work with brilliant people, often directly with the CEO and founders, who are exceptionally stretched and perhaps entirely new to marketing.

Their business problem is:

🔹 Nobody owns marketing
🔹 Communications are sporadic
🔹 Brand voice is inconsistent
🔹 Opportunities are missed
🔹 Business development lacks support
🔹 Momentum is patchy or stalls

So, what we really deliver is "continuous opportunity capture". We spot the wins and we capitalise on them. Our clients trust us to ensure the ball is never dropped.

WE MAKE MARKETING HAPPEN.

Here's the book: 🔗 https://amzn.eu/d/01vqQFWY
And if you're a founder with this exact problem, let's have a coffee ☕

26/08/2026

Author copies are here! 🎉

Our Managing Director and Co-Founder Nicky Denovan wrote this book to create the sort of primer she wishes every startup founder who is new to marketing had on their desk: no waffle, no filler, just practical advice, useful exercises and actionable insights. 🎯

At under 100 pages, it's intentionally concise and designed for busy founders and startup leaders who don't want a 300-page book on marketing theory they never get round to reading...😉

You can find it on Amazon here (available in full-colour paperback and Kindle format):

🔗 https://amzn.eu/d/0ajedM4w

P.S. If you do pick up a copy of the book, an honest Amazon review would be very much appreciated. And if someone comes to mind who might benefit from it, we’d be grateful if you'd share it with them. 🙏

21/08/2026

NOW PUBLISHED! Our new book is now available to buy online 🎉

✨ 𝗣𝗥 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗼𝗿 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀: 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗪𝗮𝘆𝘀 𝗧𝗼 𝗚𝗲𝘁 𝗬𝗼𝘂𝗿 𝗕𝟮𝗕 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗦𝗲𝗲𝗻 𝗮𝗻𝗱 𝗛𝗲𝗮𝗿𝗱 ✨

Are you a founder or startup leader? New to marketing? In this starter guide you'll learn how to:

🧠 Think like a marketer
🎯 Craft messaging that lands
🔧 Create your content stack
🚀 Generate news momentum
⚡ Power demand gen
🌐 Maximise media hits
📊 Measure marketing impact

We wrote this book to distill over 20 years' experience in startup PR and marketing into one essential, easy-to-read primer.

Written for busy founders and under 100 pages, this book is designed to be read in a single sitting and kept on hand to guide your thinking.

No waffle, no filler – just packed with expert tips, useful exercises, and valuable insights.

📘 Paperback: £12.99
🔍 Kindle Edition: £4.99
♾️ Kindle Unlimited: £0.00
👉 🔗 https://amzn.eu/d/02IPyZN3 👈

If you're a founder, or work with startups and scaleups, and think this book would be interesting for your network, any shares would be much appreciated! 🔄

Reviews also always welcome! 📝

25/03/2026

We’re big fans of nice stationery, and what better excuse to create some lovingly-branded writing materials than EvokedSet’s 20th anniversary? 🎉

We’re incredibly proud of the company that we’ve built, the work that we’ve delivered, and the difference that we have made. Running a business continues to be an adventure and, lest we forget, also (quite often) huge fun. 🙂

Back in 2024, for our 18th anniversary, we summed up our lessons from almost two decades in business, and all of these still pertain: 🔗https://www.evokedset.com/blog/28/Happy%20birthday%20to%20us%21%20Lessons%20from%2018%20years%20in%20business

Thank you to every single client, team member, partner and supporter who has been part of the EvokedSet story. We raise a glass (or an EvokedSet mug) to your continued success!

09/02/2026

✨ NEW: read our latest case study — strategic content for a global life sciences leader. 🏆 🧬 💊

Head to our blog to discover how we delivered high‑quality, specialist content for a Fortune 500 pharma solutions powerhouse 🌍 💪.

🔗 https://www.evokedset.com/blog/36/Latest%20client%20success%20story%3A%20Strategic%20Content%20for%20Global%20Life%20Sciences%20Leader

18/12/2025

🎄✨ Season’s Greetings from EvokedSet ✨🎄

Well, 2025 has gone in the blink of an eye! That must mean we were having fun…

We’re incredibly proud of the work we’ve delivered this year, and equally proud of what our clients have achieved across key innovation areas — from NGS diagnostics, to advanced semiconductors for the next generation of neural implants, through to drug safety software and AI-driven connectivity solutions — all helping to improve our lives in meaningful ways. 🌍💡

As we look ahead, 2026 marks a very exciting milestone: EvokedSet’s 20th year in business! 🏆

Expect some celebratory content as we reflect on two decades of supporting innovative start‑ups and scale‑ups making a genuine difference in the world. 🚀🎉

On behalf of our clients this Christmas, we’ve made a donation to our long-term chosen charity UNICEF, to help support its mission of protecting children’s rights and providing life‑saving assistance across more than 190 countries. ❤️

You can learn more about their vital work and priority activities here: 🔗 https://www.unicef.org/what-we-do

From everyone who makes EvokedSet the remarkable agency it is, thank you for being part of our journey. Wishing you a joyful Christmas and a fantastic New Year — we can’t wait to aim even higher together in 2026. 🎁✨

Address

Reading

Website

http://www.evokedset.com/

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