Summer Day Media

Summer Day Media We are an award winning, boutique creative studio with a track record of proven results.

Helping to support teams' and companies' strategic objectives, with data-driven decision making, all within a collaborative set up. Working with and building cross skilled creative and digital teams for over 16 years for both agencies and direct with clients, I have seen the many challengers faced between In-house teams and agencies integrating their work together. I set up Summer Day Media to sup

port scaleability and added agility to the In-house team. Helping to support the teams and companies strategic objectives with data-driven decision making all within a collaborative set up. We pride ourselves with years of on the ground experience with Strategy, Creative campaign delivery, including Web and App development. We add scale and agility to your creative plans as well as instigating ideas and solutions for a seamless experience for both you and your customer.

Behind every agency is a story. I’m Alistair, founder of SDM – and here’s mine...📝 In 2000, I started at a London ad age...
03/03/2026

Behind every agency is a story. I’m Alistair, founder of SDM – and here’s mine...

📝 In 2000, I started at a London ad agency that had just one computer. I filled pads with ideas. Many ended up in the bin. A few became real ads.

🖥️ By 2009, I’d taught myself to code and was leading creative and tech teams across London and Vienna – including a multi-million-pound rebrand and filming at Real Madrid and Man United ⚽️ (as a rugby fan, I sadly didn’t know that many players!).

🇩🇰 In 2014, I joined LEGO as Head of the Global Live marketing team, bouncing between London and Denmark. My kids were convinced I didn’t have a real job – but they didn’t complain 🎁

👨‍💼 In 2017, I launched SDM, with LEGO our first client. Then Rubik’s (yes, I can solve the Cube!).

😷 COVID was tough. But with incredible clients, we weathered the storm.

📈 We’ve worked across many sectors, from pets to fintech, helping brands scale, reposition and unlock growth.

It’s been a whirlwind … plenty of wins, a few bruises and a lot of wrinkles.
I wouldn’t change it. Because at the heart of it all … my two amazing kids ❤️

I think Hunter S. Thompson said it best:
Life should not be a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a ride!”

As 2025 wraps up, we’re bringing a little Summer Day sunshine to your feed ☀️🎅Merry Christmas from our team to yours 🎄 T...
22/12/2025

As 2025 wraps up, we’re bringing a little Summer Day sunshine to your feed ☀️🎅

Merry Christmas from our team to yours 🎄

Thanks for a fantastic year – here’s to a bright New Year ahead ✨

We’ve loved partnering with Suits Me to help bring their new collaborations with EFL football clubs to life ⚽️Collaborat...
18/12/2025

We’ve loved partnering with Suits Me to help bring their new collaborations with EFL football clubs to life ⚽️

Collaborations that go beyond visibility. Creating real value for the brands and their communities.
And helping fans to demonstrate club pride every day – with their co-branded cards 💳

But we've been designing more than just debit cards. Our team has been busy for the last few months creating stadium banners, compelling digital content and more.
Turning strategy into impact. ✨

We’re so proud to have played a part in bringing Elements of Truth to life, alongside the brilliant team at Veritasium –...
17/12/2025

We’re so proud to have played a part in bringing Elements of Truth to life, alongside the brilliant team at Veritasium – and contributing to a Kickstarter campaign that didn’t just succeed, it smashed expectations 🙌

Why did it work so well?
Because Elements of Truth isn’t just another trivia game.
It blends science, education, and a confidence-based betting mechanic, challenging players not just on what they know — but also what they think they know.

Projects like this are a powerful reminder of why we love what we do.
When passion, outstanding content, and a clear value proposition come together. 💙

Most adults aren’t just consumers – they’re parents too.Millions of people whose choices are shaped by what their family...
30/09/2025

Most adults aren’t just consumers – they’re parents too.

Millions of people whose choices are shaped by what their family needs 🛍️

Not just the obvious purchases, like toys, clothes and food.
Also tech, holidays, cars and even houses!

Your marketing should offer genuine value for the whole family, connecting your product’s benefits to the lifestyle that your audience lives 👌

Great design looks simple ✅Or is it? 🤔Behind every ‘effortless’ design is a ton of hard work … strategic brainstorming, ...
09/09/2025

Great design looks simple ✅
Or is it? 🤔

Behind every ‘effortless’ design is a ton of hard work … strategic brainstorming, sketching, testing, revising, and reworking 💭🧑‍💻

We love the effortless look. It means we’ve spent time making sure our designs work seamlessly.
Which is what we do with every design we create 🎯

On average, people take 3 seconds to make a decision. If we don’t get it, we won’t act on it. 🫤It’s easy to get caught u...
09/09/2025

On average, people take 3 seconds to make a decision.
If we don’t get it, we won’t act on it. 🫤

It’s easy to get caught up in trying to be clever or on trend.
But, in marketing, the goal isn’t simply to dazzle with a witty pun or complex concept.
When your communication is clear, your audience knows exactly what to expect and why it matters to them. 😊

Clarity doesn’t just support understanding, it builds trust. And that’s the first step towards action 🙌

Not every marketing campaign will lead to an immediate sale. That’s ok. Sometimes it’s about sowing the seed 🌱SDM create...
08/09/2025

Not every marketing campaign will lead to an immediate sale.
That’s ok.
Sometimes it’s about sowing the seed 🌱

SDM creates impactful content and memorable experiences that stick. Ideas that bloom into something more meaningful, whether that’s a sale, a referral or brand loyalty.

Because long-term growth comes from consistent, thoughtful engagement 🌻

We’ve always loved to code. And now we get to code using AI 🤖 😀AI doesn’t replace imagination...it amplifies it 💥Like th...
28/08/2025

We’ve always loved to code.
And now we get to code using AI 🤖 😀

AI doesn’t replace imagination...it amplifies it 💥

Like the parallax journey we created through the solar system. 🪐
https://summerdaymedia.com/parallax/solar-parallax.php

We had the idea. We had the vision. And we had AI.
Experiences that would’ve taken us weeks, now done in hours 😇

Think of AI as a bit like an orchestra 🎻
It still needs a conductor 🎼
Because without one, it wouldn’t quite work 🙉

We're part of a loyal pack at SDM, so we pounced at the opportunity to work with WOOLF Snacks International 🐺 We created...
13/03/2025

We're part of a loyal pack at SDM, so we pounced at the opportunity to work with WOOLF Snacks International 🐺

We created a range of eye-catching Amazon assets for their premium dog snacks, emphasising the all-important natural ingredients that pet owners look for 🥩🐟

A great few days soaking up the magic at the the London Toy Fair 🌟This giant room full of colourful toys and life-size m...
23/01/2025

A great few days soaking up the magic at the the London Toy Fair 🌟

This giant room full of colourful toys and life-size mascots was a feast for the eyes! 🤖 🚂

Meeting old friends, making new connections, seeing our work displayed and hearing about the exciting new toys for 2025 really put a smile on our faces! 😁

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