On Fire Marketing

03/09/2025

August recap! It’s not all work!

With the summer holidays in full swing, the juggle is real! Fortunately we can work from pretty much anywhere, so we get to balance adventures with work (sometimes the two even collide!)

1. Getting in the holiday spirit with 🧳
2. …and then getting everyone ready for back to school too 🙈
3. Launching a very exciting collab between & - no more crap brews on holiday! 🇪🇸
4/5/6. Summer holiday adventures ⛺️
7. Keeping the kids happy and encouraging future sausage scientists to get creative with - we’re so excited to launch the winning flavour from this competition! 🎨

We’ve also been planning new product launches left, right and centre…but you’ll have to wait patiently for more on those! 😉

05/08/2025

Social has changed but the aim of going viral has definitely not gone away.

The shift to video and the power of UGC means that trending audio has become a lot more powerful where everything from a song to a Jet2 voiceover can end up being the zeitgeist of the week.

There are some basic principles of what viral content requires, which are in essence what you want from all your social content - but it's worth considering that having something explode online means it morphs, evolves and even mutates outside of the control of the creator and unforeseen pitfalls could be heading toward your brand.

An interview with with philosopher Idil Galip on why memes are one of today’s most powerful forms of communication.

28/03/2025

This is how Dave copes with Fridays.

11/12/2024

Spotify Wrapped is a huge marketing opportunity...

but like any other part of your marketing, it must provide value. The anticipation for Wrapped was huge but the backlash of it being 'farmed out' to AI while 1,500 staff were let go isn't small.

Brands have definitely done a run-not-walk to create their own take on Wrapped, turning it into a meme. There are probably equal numbers of TikToks complaining about the results as there are jokes about Spotify desperately creating music genres that sound like What Three Words locations.

The genre 'word salad' has been criticised as nonsensical and while Spotify is almost always on at On Fire with an eclectic mix, even we're not quite sure what Pumpkin Spice Permanent Wave Grunge is.

This wouldn't be a problem on social if users were happy with the Spotify results, but when the value of Wrapped comes from other brands' memes, Spotify might just lose control of it and the value to its own brand. It also feels like an open goal for another service (we're looking at you, Apple Music) to sweep in and provide that user value in 2025.

It's doubtful that anyone will cancel their Spotify because of a disappointing AI round up but at the very least it may provide insight on how AI and social media are viewed.

The company joins a slew of brands that have received criticism for using generative AI.

05/12/2024

Can somebody explain to Dave that this does not constitute "picking up some office essentials"?

11/11/2024

If only we'd thought to nip and put a fiver on this!

Marks and Spencer has managed to get *loads* of posts from elder millennials and has really built on them - and while a lot of them have been comedy posts poking fun at the old 'stuffy' image, they've genuinely managed to change people's minds.

There's been quite a lot of discussion about M&S across the office because the social vibe has been really strong and shows how it can be a big player in getting people back on side!

M&S has been crowned Marketing Week’s Brand of the Year 2024, having executed an impressive transformation.

02/09/2024

August recap!

Despite it being silly season, it was a busy one - and half of the month we worked from our tent too ⛺️

📸 Goodies from a planning session at HQ
📸 Launching new Cauliflower Chips for
📸 Encouraging cheese lovers that Stilton is for life, not just for Christmas! (Pic credit )
📸 Supporting at the 100th
📸 Promoting on trade offering at with a lovely campaign with (Pic credit )
📸 A little campsite photoshoot for latest product

Phew!

20/08/2024

Oh the glamour of doing client product photography!

02/05/2024

When you give your client an assignment and they NAIL IT! 🌭🙌🎤

1091 likes, 29 comments. “Its been a long time coming!! Who wants to try a pack?! .”

10/04/2024

Somehow it’s April already, but what a start to 2024 we’ve had!

Launching new brands from Fairburns Eggs 🥚and Heck 🌭, planning and kicking off influencer marketing support for Belvoir Farm 🍸 with Emma Cantrill the awesome Intelligent Profile team and starting this month with a brand new client, Growers Garden 🥦

Watch this space for more exciting things in the pipeline 🔥

26/03/2024

Fools beware! 🟠 If you’re planning some light-hearted fun this year, make sure you plan beyond just the post! Ask yourself...

If you happen across a product or idea that goes down a storm, do you have the ability and capacity to make it a reality? Or are you going to disappoint a lot of loyal fans?

If your Fool upsets your fans, is it something they’ll be able to laugh at in hindsight? Or could you be causing lasting brand damage?

14/03/2024

Packaging love 📦❤️ Obviously we’re a bit biased, but our have the best 🤩

It really does make our job of making them look great on social media so much easier 🙌