INova Marketing

25/09/2012

http://www.iNovaMarketing.co.uk

14/09/2012

How 5 Creative Brands Pin on Pinterest

Growing faster then Facebook ever did, this is a must social media site for small businesses. It is cost effective so get smart and creative and crowd source your marketing with social media.

Not many have a budget like Coca Cola, but even Coke realised that on a social web that the fans and followers can create more stories online about you than you can ever hope to buy or produce with your own resources.

So they changed their marketing strategy from “Creative Excellence” to “Content Excellence". Coca Cola called this crowd sourced marketing “liquid content“.

http://www.jeffbullas.com/2012/08/31/how-5-creative-brands-pin-on-pinterest/

Do you Pin It as part of your marketing strategy? If so, what are your preferred creative ways of pinning?

13/09/2012

WHAT TO POST WHEN YOU DON'T HAVE THE TIME?

Knowing what to post can be tricky but as a retailer you may be struggling to find the time as well. SnapRetail has come up with a nice 'rule of thumb' for retailers that are looking to get more engagement on their page.

The 'Facebook trifecta' posting rules:
70% value and relevant
20% share OPC (other people's content)
10% promotional content.

http://bit.ly/RetailPostingRules

Do you agree with these rules?

12/09/2012

Tips on How Your Business can Build Relationships on Social Media.

Hey you all, just wanted to share a great podcast (radio on demand) about understanding the psychology behind why people interact via social networks!

This fascinating interview explores these very concepts...

http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-005-12-09-07.mp3

What techniques do you use to build quality relationships with your audience?

11/09/2012

Do you know where to find which pages like your page?

It's kind of hidden... here's a simple post with instructions by Fanpage Toolkit!

It's easy to see which personal accounts Like your Facebook Fan Page. But did you know that you can also find out which other Pages Like yours? Most users that manage a page could probably immediately tell you how to find out who Likes their Page. After all, Facebook notifies you every time...

10/09/2012

20 Innovative Ways to Use Visual Content to Rock Your page

NOTE! These ideas can be used on personal profiles, too...

See the excellent roundup by Social @ Blogging Tracker!! http://www.wchingya.com/2012/09/visual-content-facebook-page.html

What are some new post types you'll try from this list?

07/09/2012

7 Tools For Monitoring The Effectiveness Of Your Tweets

Do you know the effectiveness off the tweets (or any other social media campaign you run) you send that are important to your business? And are you monitoring the effectiveness of these tweets?

By monitoring what happens to your important tweets you can begin to understand what works and what doesn’t work for your business and thus make improvements to increase your bottom-line fast...

http://socialmouths.com/blog/2012/08/21/7-tools-for-monitoring-the-effectiveness-of-your-tweets/

Are you monitoring the effectiveness of your tweets? If so, what tools do you use?

04/09/2012

Your Fan Page Count Is Going Down!

Business owners who have a fan page may notice a very slight decrease in their fan page count at some point soon. Facebook is tightening up its Integrity Systems and removing likes gained via bulk purchase, malware, compromised accounts, etc.

Facebook state: "To be clear, we do not and have never permitted the purchase or sale of Facebook Likes as we only want people connecting to the Pages and brands with whom they have chosen to connect."

Personally I think, that's good news!

http://www.insidefacebook.com/2012/08/31/facebook-to-increase-automated-efforts-to-remove-false-likes/

Have you noticed yet a decrease in your fan page count?

03/09/2012

Google+ Launches Tools for Business

Are you using Google+ yet for your business? If not, please start today as you can't ignore this for important reasons i won't explain here.

Google is launching an initial set of Google+ features designed specifically for business. These new tools work through the Google Apps feature.

http://googleenterprise.blogspot.co.uk/2012/08/bringing-google-to-work.html

What benefits do you see for your business using Google+?

02/09/2012

5 Top Tips to increase sales with SMS Text Message Marketing

Small local businesses still have to catch up with SMS marketing, but small businesses who embrace this relatively new (for businesses anyway) communication channel is that they are almost always successful.

Here are some great tips to get you started today...

http://www.textmarketer.co.uk/blog/2009/06/bulk-sms/5-top-tips-to-increase-sales-with-sms-text-message-marketing/

Do you use any form of mobile marketing? If so, which is your favourite one?

01/09/2012

9 Best Practice Tips for Brands on Using Pinterest

It's official. Everyone’s gone Pinterest mad.

Analysts are debating its long-term value, retailers are seeing increased referrals (suggested to be at higher levels than Facebook)...

But at a practical level, what’s the best way to get involved? Should you? Is there any best practice yet?

http://econsultancy.com/uk/blog/10300-pinterest-nine-best-practice-tips-for-brands

Are you using Pinterest yet? If yes, how has it impacted your business?

31/08/2012

11 Ways to Make Social Media Marketing Less of a Time Suck!

Client prospects always moan social media takes too much time up... and eventually give up as it doesn't work they say. After asking a few simple questions it always comes down to the fact - THEY DON'T HAVE A SYSTEM

Here is an excellent, comprehensive post on HubSpot, which will give you further info to help. Note I have pinned the post about the FREE download of a social media system action guide to the top...use that (hint)!

http://blog.hubspot.com/blog/tabid/6307/bid/33438/11-Ways-to-Make-Social-Media-Marketing-Less-of-a-Time-Suck

How do you make the most efficient use of your time on social media sites?