12/06/2024
I've Killed Off My Business...
Embracing 'Design for Good'
In the dynamic world of brand design, evolution is not just inevitable; it’s essential. Today, I’m excited to share the story of a radical transformation for my brand design studio, bytoby. After 12 years of operating under the name 'We Are Fine' and working with a diverse array of clients, I’ve decided to take a bold step towards a new direction driven by a higher purpose. Some might say I’ve killed off my old business, but in truth, I’m breathing new life into it with a focused mission: ‘Design for Good.’
Why the Shift?
The world is changing at an unprecedented pace, and as designers, we have a unique responsibility to influence that change positively. Over the years, I’ve realised my passion lies in creating impactful designs that contribute to a better world. This realisation inspired me to pivot my business towards working exclusively with like-minded brands committed to making a difference for people and the planet.
What Does 'Design for Good' Mean?
‘Design for Good’ is more than a tagline; it’s a philosophy that shapes every project at bytoby. It means crafting branding, strategy, and design that not only stands out but also aligns with ethical, sustainable, and socially responsible principles. My goal is to help businesses create a positive impact through thoughtful design that resonates with their values and mission.
Pro Bono Work: A Commitment to Accessibility
I believe that good design should be accessible to all, not just those with substantial budgets. Each year, I dedicate a portion of my time to provide pro bono services to charities and social enterprises in need of impactful creative support. This commitment ensures that organisations driving social change have the high-quality branding and design they need to amplify their efforts.
Partnering with Purpose-Driven Brands
At bytoby, I’m excited to partner with brands that share my vision of a better, more sustainable future. Whether it’s a start-up championing environmental conservation, a non-profit advocating for social justice, or a business dedicated to ethical practices, I am here to bring their stories to life through compelling design.
The Journey Ahead
This new direction isn’t just a business decision; it’s a personal commitment to align my work with my values. While it might seem risky to some, I’m confident that this focus on purpose-driven design will not only fulfil me creatively but also attract clients who are equally passionate about making a difference. Together, we can craft brands that are loved, noticed, and sought after, creating a ripple effect of positive change.
Thank you for joining me on this exciting journey. I’m looking forward to the incredible projects and partnerships that lie ahead, all fuelled by a shared commitment to ‘Design for Good.’
Visit bytoby.co to learn more about the mission and how we can work together to shape a better future through design.
