04/07/2025
CHEFSTUFF | UK’s Lowest Prices, Now with Smarter Infrastructure
🕣12 Month Recap’ - How’s it doing?
Chefstuff has always been the UK’s most competitively priced supplier — but their infrastructure wasn’t keeping up with their potential.
Here’s what we changed:
✅ Custom-Built Platform
No bloated templates. We built a fast, scalable, mobile-first platform tailored to the way Chefstuff’s customers buy.
✅ 79,000+ Products — LIVE, 24/7
Replaced a slow, manual stock and price update with a lightning-fast, API-driven sync.
Now pricing and availability from manufacturers update in seconds — all day, every day.
✅ Ordering Handling: Streamlined
We restructured the entire ordering system so Chefstuff can now handle twice the order volume in half the time.
More orders, more automation, less stress, and better service.
✅ Google Shopping & Ads Integration
Set up smart feeds, clear tracking, and no-fluff analytics — so real business decisions can be made without decoding jargon.
✅ No More Outsourcing
Every system now runs in-house, with a team that actually understands the business.
No delays. No excuses. Just performance.
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The result?
🔹 Total Sales: Up 111%
🔹 Average Order Value: Up 29%
🔹 Conversion Rate: Up 62%
🔹 Sessions: Down 9% — because the traffic is smarter, we’re not wasting money and resources attracting the wrong visitors.
⚠️ In a world, where everyone is chasing more traffic, we go against the norm, because nobody wants a shop full of non-buying visitors.
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Still the UK’s lowest prices.
Now backed by a platform built for scale, speed, and clarity.
Growth doesn’t come from noise. It comes from focus.
See it live: www.chefstuff.co.uk
This is what it looks like to be building for 2030 in 2025.
Want to join in and scale like this?
Let’s talk: www.wbstr.co.uk
