Lucy Mathias Marketing

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27/06/2023

Just teasing…

But I can’t believe how many people make this statement when it couldn’t be further from the truth and the polar opposite of what my clients are seeing.

My newest client, who has never run Facebook ads before, actually just tripled their budget after the first week because they were so happy with the results! It is already outperforming google ads (after just 1 week!) and is bringing in consistent leads for their service-based business at a cost per lead of nearly 25% less than their target.

So Facebook ads is not dead. Far from it.

If you are a service-based business in the UK looking for leads and want to give Facebook ads a shot, drop me a DM.

03/05/2023

When I was starting out I hated writing ad copy.

I found it difficult to put myself in the consumers' shoes. I was never sure what problems needed solving or how to stop scrollers in their tracks.

I would nurse the copywriting process; come up with dozens of variations that all said pretty much the same thing. It was never that great until I did this...

✨ REVIEW MINING ✨

Reviews are golden. They tell you why your customers love your product/service but also what's not so good too. They quite literally spell out your customer's pain points for you and how you have made their life better. There for you to take away, consolidate and talk about the solution.

Ad copy is now more important than ever (iOS14 looking at you!) as content dictates your targeting. So check out your reviews. Pair this with a proven ad copy framework and writing ad copy will become a breeze!

(post on ad copy frameworks incoming...👀)

27/04/2023

We are exposed to so much choice on a daily basis, so much information, it's not really a surprise that it takes on average 8 touchpoints to close a sale. Those touchpoints really matter. And your messaging at those touchpoints really matters too!

You need to understand that prospective customers move through a sales funnel. It's not often an advertiser says 'buy this' and in one click gets a sale. Your prospects need to be nurtured from the moment they discover your brand. And at different stages of the funnel, they are going to need different messaging to keep them moving toward conversion.

Here's an example...

I am an ed tech provider and you are a teacher. I want to sell my solution to you.

1. Firstly I need to find you. Where are you spending your time? You spend an hour a day on LinkedIn networking and getting inspiration from peers. I hook you on there with a video on how my product will make your work life so much better. It will save you time, help with organisation, and help your students to get better results. You watch half the video but get distracted as you are meeting a friend for dinner.

2. I also know you like to switch off and scroll on Instagram during your lunch break, so I serve you the awareness video on there too.

3. I can tell you were interested, you watched more than half of the video and most people drop off videos within 3 seconds. I'm going to try to reach you again this time with social proof. A peer testimonial or case study. Both channels worked in reaching you, so I am going to use both again.

4. You are still interested. I can tell because you clicked through to the case study and scrolled more than half of the page depth. You are officially in the consideration phase.

Continued in comments...

26/04/2023

Find yourself stumped for ideas when writing Facebook ad copy? It's easy to get all consumed with the ad creative when it comes to Facebook Ads, but the copy really counts.

Here are some ways you can write winning ad copy...

💡 Really understand your target audience's needs, wants and pain points.

💡 Be crystal clear with your messaging. Our attention spans are shortening so make sure your audience can understand it in less than 3 seconds!

💡 Take the time to understand how your customers move through your sales funnel and take into account what you need to share and what action you want them to take at each stage.

💡 Make your offer scroll-stopping and too good to miss. You want consumers to act now.

💡 Use a copywriting framework that works! The PAS framework provides a good structure that includes a lot of the points discussed above.

30/03/2023

Unfortunately, it's not as easy as just uploading a feed. There is a bit of work that needs to be done to optimise it.

The feed file is the most technical part though. The rest can be done by editing the individual products directly on your website, or using feed management software to set bulk rules (feedoptimise is a good, low-cost option).

29/03/2023

Google shopping is a core channel for ecommerce. It's no surprise really; your products are served when someone is searching for a product you sell. Right place, right time.

But it can be expensive.

If you don't yet have the budgets for ads yet, or you do but you also want to take advantage of some 'free' traffic then get your free product listings set up with google merchant centre!

Head back tomorrow to see how you can optimise your feed to get the best results.

21/03/2023

Google Ads match types got you stumped? Here is a quick and easy to digest guide on broad, phrase and exact match types and when to use them.

20/03/2023

The Facebook catalog can be a little fiddly to setup but once it is up and running it can be a massive timesaver and an extremely effective way of displaying all your 'inventory'.

A lot of people think catalogs are just for selling products. They aren't.

Here are some other industries that could benefit from setting up a Facebook catalog:

An estate agent selling properties
A garage selling vehicles
A travel agent selling holidays, flights and hotels

09/03/2023

Thinking about getting started with Google Ads?

Here are a few tips for keyword research...

10/02/2023

Success is now far more reliant on creative.

It’s why I include creative strategy as part of my service bundles for Facebook Ads and why I build test and learn plans to consistently improve efficiency.

This post dives into one of the most important parts of any creative strategy, the consumer.

02/02/2023

The harsh reality is that we are all so overexposed to information all the time. And although you might have an incredible (even loyal) following we are all the same when it comes to consuming media... selfish, lazy and ruthless. So as Jakub Nielson himself advises, write for them!

01/02/2023

Boost your visibility in minutes with this handy hack!

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https://lucymathiasmarketing.com/

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