09/06/2026
๐ Shaping your logo
Different shapes naturally give off different feelings, which is why you will often notice certain industries leaning towards similar styles without even realising it.
๐ต Circles suggest inclusivity
๐ฒ Squares say dependable
๐บ Triangles feel directional and bold
When building a visual identity, it is important to consider the subtle and unconscious messaging your brand is putting across on the surface, not just what looks visually appealing.
These are the kinds of deliberate decisions that go into strong identities, all working together to shape how a brand is recognised, remembered and perceived.