Attention Seeker

Name: Attention Seeker
Address: Saint Albans, GB
Telephone: +447891073548

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Saint Albans
Attention Seeker

Social media strategist with >15 years of marketing experience to help brands captivate attention.

I help marketing agencies and in-house marketing teams to pitch to and develop relationships with their clients by developing and implementing social media and content strategies that help achieve business goals. Before I became a social media consultant, I spent 15 years working in agencies heading up PR, digital and social across consumer and B2B global brands, enabling me to have a wide underst

anding of the market. Like the world of social media, I’m ever evolving, and I help the brands I work with to do the same by keeping them on top of trends and consumer behaviours. I work as an extension of my client's team and offer no-nonsense, jargon-free, honest advice that connects brands with their target audiences through bespoke, strategic and creative solutions that grab and hold attention. I also run a monthly club for small business owners to help them use social media effectively. Attention Seeking Services:
🦚Social Media Audit
🦚Social Media Strategy
🦚Content Strategy
🦚Campaign Planning

19/05/2026

Here’s a stat that should make every marketer uncomfortable... 95% of your potential buyers ARE NOT ready to buy right now 🫨

But most marketing budgets ARE pointed almost entirely at the 5% who are.

Most businesses treat brand as something you invest in when you’ve got money to spare. A nice-to-have. Or as something the big players do.

The data says something very different. And whatever your size, it isn’t subtle.

Lots of businesses are running on hope. Decent product, good people, a website that does the job. But with a marketing budget invested almost entirely in the tiny slice of buyers ready to buy right now.

What about everyone else?

If you don’t get remembered when people are ready to buy in future, you don’t get chosen. And if you don’t get chosen, you don’t get bought.

Our next in June is going to take a look at the statistics that reframe brand.

Not as a creative expense, but as a commercial strategy. One that builds pipeline before sales starts, gets you on shortlists before conversations begin, and de-risks your business.

Whether you’re a founder still doing your own marketing or you lead a marketing team, the numbers make the same argument.

In this talk, you’ll discover:

👉 Why most B2B businesses are spending the majority of their marketing budget chasing a tiny fraction of buyers – and what that means for tomorrow’s pipeline
👉 Why the buying decision is largely made before your sales team gets involved – and what brand has to do with getting in the room before the conversation starts
👉 Why in a world where AI is increasingly deciding who makes the shortlist, brand has never mattered more

Your speaker 📣 Ian Bamford helps SME businesses turn their brand into their competitive advantage.

With 20+ years in brand and marketing, he’s seen what happens to businesses wondering why growth feels harder than it should, that have left their brand to chance, and what that costs them. Not in hard to measure ways. In pipeline, revenue, and risk.

📅 Thursday June 18th
🕕 6 - 8 PM
📍
👉 All info and link to get your space in the link in bio

30/04/2026

We absolutely love hosting Hertfordshire and are excited to share details of our next one on June 18th for many reasons...

We’re moving to a stunning new venue, and it’s a brilliant one… 🥁

A huge thank you to our new venue for having us. What an iconic venue to host TMM Hertfordshire 🤩

TMM events are always special. It’s not networking. It’s meeting fellow marketers and just that something special.

There’s a brilliant speaker who we all learn from, and the kind of room that reminds you why you got into marketing in the first place.

The talk for our event in June is the wonderful Ian Bamford from on why brand isn’t a nice-to-have: it’s the thing that determines whether your business gets remembered when it matters most.

👉 “Stop Gambling With Growth. Big or Small, Brand is Your Greatest De-risker.”

If you’re a marketer in Hertfordshire: in-house, freelance, agency, or founder wearing the marketing hat... this is your community. It’s a good one.

📅 Thursday June 18th
🕕 6 - 8 PM
📍 St Albans Museum & Gallery
🎟️ Ticket price is yours to choose
👉 All info and to get your space in the link in our bio

07/04/2026

If your social media engagement is down right now, don’t panic ‼️ It’s not necessarily your content. It’s how people are using social media that’s changed.

We’ve seen a big shift recently. People are liking and commenting less, but they’re watching more, saving more, and sharing content privately.

At the same time, platforms are becoming search engines, and video is dominating how people consume information.

Which means the way we measure social media marketing success has to change too.

Focusing purely on engagement rates and visible metrics such as likes and comments is no longer enough.

The important information is in the data you don’t see at a glance:

👀 Time spent watching
👀 Saves and shares
👀 Website traffic from social
👀 Conversions
👀 Conversations

Yup, it makes reporting more complex, but it also makes social media far more valuable when it’s understood properly.

A post with 5 likes could be doing more for your business than one with 50.

Because what actually matters now is:

🤔 Did someone stop scrolling?
🤔 Did they watch?
🤔 Did they understand?
🤔 Did they remember you later?
🤔 Did they take action?

A lot of the impact is happening in places you can’t easily track. Private messages. WhatsApp groups. Slack channels. AI search results. Word of mouth….

But many teams are still being measured on vanity metrics, then good content gets questioned, social strategies get changed too quickly, and social media becomes reactive instead of effective.

The brands seeing the most value from social right now are the ones willing to look beyond vanity metrics and commit to a strategy that builds over time.

16/03/2026

Such a great evening hosting Hertfordshire last week! We talked about how marketing discovery is changing in an AI-first world, where people are finding brands through LLMs, social platforms and communities, not just traditional search.

I kicked things off with the role social media and content play in that shift, before Emily Walker gave a brilliant deep dive into how AI search actually works. And Anna Peck reminded us all that none of this works without strong brand foundations.

All made possible thanks to the wonderful Nick Silverstone for sponsoring the event.

Thanks to everyone who came along!

We will be locking down details for the next event very soon!

20/02/2026

Helloooo Instagram network 👋 I wanted to share that I’ve got availability for digital and social marketing projects or retainers coming up.

Nearly 20 years into my career, this is one of the most interesting (but often confusing) times to be in marketing (swipe for some random, relatable meme’s) 👈

Cutting through the sea of content (much of it now AI-generated) is HARD.

TRACKING and understanding what’s genuinely working is harder, especially with more social media lurkers than ever 👀

It’s not always obvious what’s driving results or where focus should sit next.

🦚I help brands capture the attention of the right people, in the right places.

Now, more than ever, having a solid strategy helps brands to capture attention, but also gives the important ability to be reactive when the right moment presents itself.

That’s where I can help.

With experience across PR, social, content, paid and digital marketing, I work with SMEs, in-house teams and agencies to align activity, so it works together properly, not in silos, leading to real business impact and not just surface-level metrics.

I can support with:
👉 Marketing audits
👉 Social and digital strategy and planning
👉 Ongoing senior-level consultancy
👉 Launches, repositioning and key growth moments

If you know marketing matters but want it to feel more joined-up, purposeful and commercially effective, I’d love to chat.

And if you’ve read this far, thank you! If someone comes to mind, feel free to share or introduce us.

Thanks,
Fiona

13/02/2026

How do you get found when people stop at the AI answer instead of clicking the link?

Search has shifted. AI tools are now summarising, recommending, and shaping what people see before they ever reach a website.

That means visibility isn’t just about ranking on Google anymore, it’s about how your brand, content and voice show up across platforms, feeds and AI-powered search experiences.

At the next Hertfordshire, we’re bringing three perspectives together to unpack what this means in practice:

😊 Emily Walker: How search is evolving and what influences AI-driven visibility

😊 Anna (): How brand, tone of voice and authenticity play into discoverability

😊 Fiona (): The role of social media, content and digital platforms in shaping visibility

We’ll explore:
👉 How AI search and traditional search now work together
👉 What influences whether your brand shows up in AI-generated answers
👉 The role of content, authority and social platforms
👉 Practical steps to improve visibility
👉 How to stay consistent and human once you’re found

As always with The Marketing Meetup, there’s no salesy chat or awkward networking. Just good people, useful insight, and a positively lovely marketing community.

A big thank you to Nick Silverstone (The Fractional MD) for sponsoring this event. Nick has been part of the TMM community for a while and spoke at our last event, so it’s lovely to have him supporting the community in this way.

📅 Thursday 12 March 2026
🕕 6–8 pm
📍
🎟️ Register via the link in our bio

Bring your marketing friends too! The more brains in the room, the better the conversation.

08/02/2026

First attempt at the ChatGPT trend “make a caricature of me and my job based on everything you know about me” and I might need to use it as my new profile pic. If only my job involved wearing a feather boa and being surrounded by peacocks and fireworks.

03/02/2026

It’s monthly reporting time… again 😳 I swear these come around faster than anything else! Maybe because it’s my least favourite part of the job, even if it’s the most important.

There isn’t a single tool that makes it simple. , Google Analytics, native platform insights, etc., can pull data. But someone still has to sit with it, question it, and understand what it actually means.

And I don’t wait for the end of the month to do that. I check in regularly, so nothing (good or bad) comes as a surprise.

My setup is a cosy jumper, in the background for company, and a strong coffee in one of my oldest mugs from my Mischief PR days that says: “Rethink what matters” ☕

So what really matters when it comes to reporting?

It’s not growth in impressions or followers. It’s not engagement rates. And it’s definitely not going “viral.”

Because none of that matters if no one remembers you.

Brands can chase all of the above, but if you haven’t captured attention and taken people on a journey, what’s it actually doing for the business?

What matters takes time 🕰️ It lives in search behaviour, in slow-burn awareness and consideration. In the moment someone searches for you, saves a post, shares a link, or mentions your name in a meeting or a group chat. It shows up in conversations with leadership and other teams when you start to see wider business impact.

It’s not about doing everything. It’s about solving the right problem.

What matters is brand and distinctive brand behaviour. The things that make people stop scrolling because they know it’s you without even seeing the logo.

What matters is strategy. The brands that stick aren’t the loudest or the slickest. They’re the most focused with one clear strategic point, repeated long enough to build memory, not just metrics.

So, I’ll track impressions and engagement. But I care more about the things that don’t always fit neatly into a dashboard: trust, attention, and whether what we’re doing is actually leading somewhere.

Back to the coffee ☕

19/01/2026

You know when we all came back after Christmas, fired up and ready for the year ahead? I’d like to rewind to that day as 2026 so far isn’t quite going to plan and I’d like to exercise my consumer rights and request an exchange 🫠 Or is that just me feeling the Blue Monday effect? 😨

Being a consultant means rolling with the punches. Adapting to things outside your control is part of the job. For me this year so far, that’s included juggling work around kids with the flu.

But what I’m noticing more around me and online this year is panic.

Panic about things we can’t control. Snap decisions that override strategy. Too much weight given to trends, fads and short-term noise.

So, on Blue Monday, I’m here to reassure anyone feeling the pressure of January and thinking about fixing something that might not actually be broken.

Every year brings a new “this changes everything” headline. A new platform. A new format. A new tool. A new rulebook we’re apparently meant to rewrite overnight.

In the time I’ve been doing this, I’ve seen:

The birth of Facebook.
The apparent death of Facebook.
The rise of TikTok and Reddit.
Short form is all that matters.
Long form is back.
Influencers are the future.
Creators are the future.
AI will replace marketers.
AI will just make better marketers.

It goes on!

What rarely gets acknowledged is that the fundamentals haven’t changed.

People still want to be understood. Businesses still need to be trusted. Good ideas still travel further than clever tactics.

What has changed is the amount of fear wrapped around marketing. A constant sense that if you’re not pivoting, reskilling, chasing the next thing, you’re already behind.

Most of the time, it’s just the same patterns coming back with a new name and a shinier look.

So, a reminder:

Everything happens for a reason.
Stick with strategy.
Stay curious.
Stay commercially grounded.
Do good work.
If it’s not broke, don’t fix it.

Marketing will always be about people, behaviour, trust and attention.

Here’s to the third week of 2026 being healthy, smart, and enjoyable 👊

06/01/2026

Our first Hertfordshire of 2026 is NEXT WEEK 🥳 On Thursday 15th January, come and join us.

We’ll be joined by and Nick Silverstone for a relaxed fireside-style conversation on Neurodiversity, Strengths & Real-World Strategy to explore:

👉 Masking and rejection sensitivity (RSD) at work
👉 The role hormones play in how we show up
👉 What good support actually looks like in teams and businesses
👉 Practical ways to play to your strengths

This one’s for you if you’re neurodivergent, or work with someone who is, or simply want to build a more inclusive workplace.

📍
🕕 6–8pm
🎟 Book via the link in bio

As always: no sales, just a room full of lovely marketers, and conversation.

Address

Saint Albans

Telephone

+447891073548

Website

https://attention-seeker.com/

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